Introduction: Health And Wellness Market Overview
The Indian Health & Wellness industry has undergone significant evolution in recent years, driven by rising health consciousness, a resurgence of interest in traditional Ayurvedic practices, and advancements in product innovation. Key growth drivers include a shift toward plant-powered nutrition, demand for clean and effective formulations, and increasing awareness of immunity-boosting and condition-specific solutions (e.g., menopause, diabetes, weight loss). Consumer behavior has shifted markedly toward natural, Ayurvedic, and clean-label products, with a growing preference for plant-based alternatives and transparency in ingredient sourcing. Factors influencing the market include sustainability (e.g., eco-friendly packaging and organic farming), technological advancements (e.g., fitness tracking apps and personalized diet platforms), and lifestyle changes emphasizing holistic well-being.
Leading Indian Health And Wellness Brands
A favorite for condition-specific Ayurvedic juices and Shilajit, blending tradition with modern needs.
It produces meditation products, including guided meditations and Sleep Stories on its subscription-based app.
health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.
Dominates online wellness retail with influencer-driven campaigns and plant-based nutrition offerings.
Ayurveda and Nutrition
The Ayurveda and Nutrition market is witnessing robust growth, fueled by rising consumer interest in natural, clean, and holistic health solutions. With a strong preference for transparent labeling and healthier alternatives, consumers are driving demand across categories like snacks, dairy, and plant-based proteins, while also embracing ingestibles for skin, hair, and gut health.
The market blends established Ayurvedic giants like Charak Pharma (powering Vedistry since 1947), Dabur, and Hamdard Foods with a wave of innovative emerging brands. Nutrition-focused players such as The Whole Truth Foods, True Elements, and Slurrp Farm emphasize clean, natural ingredients, while OZiva, Kapiva, and Plix cater to plant-based wellness needs. Dedicated Ayurvedic brands like Vedistry, Nat Habit, and Vasu Healthcare offer specialized solutions, from online consultations to fresh formulations, alongside beauty brands like Vritilife and Lotus Botanicals incorporating Ayurvedic elements into skincare.
Tassajoe_ collaborated with Kapiva to promote Dia Free Juice, an Ayurvedic blend of 11 herbs clinically proven to help manage blood sugar and HbA1c levels in diabetics and pre-diabetics.
Yuvika.abrol attended Slurrp Farm’s Yes Mom & Dads Event, where she explored their new Zero Junk Noodles and Tasty Cookies while engaging with fellow influencers and Anushka Sharma on family health habits.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are myplixlife (198 reels), kapiva_official (88 reels), slurrpfarm (81 reels), be.bodywise (69 reels), vasuhealthcare (50 reels), lotusbotanicalsofficial (48 reels), hkvitals (38 reels), thewholetruthfoods (34 reels), herbalife (28 reels), justherbsindia (27 reels), hamdardfoods (26 reels), wellversed.in (24 reels), pranabydimple (24 reels), perforaofficial (24 reels), be.gladful (24 reels), and vedistryindia (23 reels)
Fitness and Physical Wellness
ifbbpro_jkaliwala announced that ONEIND will be fully equipped with Fitline India’s premium gym equipment, offering high-performance strength training, cardio machines, and free weights. Membership pre-bookings are now open at their Andheri West, Mumbai location.
iamhimanshikhurana shared her weight loss transformation with Fitelo, highlighting its psychology-based approach, expert dietitian support, and personalized meal plans that allow for cheat meals while ensuring sustainable results.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are fiteloapp (51 reels), fitline__india (36 reels), wearecult (28 reels), anytimefitness (21 reels), healthifyme (18 reels), thespartanofficial (12 reels), fittrwithsquats (10 reels), orangetheory (9 reels), anytimefitnesssin (8 reels), vivafitness_india (7 reels), intowellness_india (6 reels), lifefitnessindia (5 reels), _xsportonfitness (5 reels), grandslamfitnessequipment (4 reels), and snapfitness (3 reels)
Medical Services
tombrady partnered with Abbott Global to promote the Big Ten blood donation competition, encouraging fans to donate and support their schools.
mommanpranav endorsed AzahCare’s organic sanitary pads, highlighting their eco-friendly, rash-free, and leak-proof benefits, available on Amazon India.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are abbottglobal (42 reels), azahcare (19 reels), swissein (13 reels), officialcipla (9 reels), meril_addmoretolife (4 reels), mankindpharmaltd (4 reels), mayoclinic (3 reels), lalpathlabs_ (2 reels), nimaaya_health (1 reel), glenmark_pharma (1 reel), emcurepharma (1 reel), drreddysofficial (1 reel), and allarahealth (1 reel)
Mental Health & Well-being
The mental health and well-being market is expanding rapidly, fueled by heightened awareness, destigmatization efforts, and a shift towards integrating mental wellness into daily life. Consumers are embracing digital solutions, holistic approaches, and preventative care, driving demand for accessible, personalized, and evidence-based support.
This vibrant market features a mix of established and emerging players addressing diverse needs. Leading apps like Headspace and Calm offer meditation, sleep aids, and mindfulness tools, often through partnerships with employers like BlackRock or platforms like LinkedIn. Emerging platforms such as Amaha Health, with its focus on couples and individual therapy, and Manoshala, providing online therapy, cater to convenience and specific demographics, alongside youth-focused Kaha Mind and workplace-oriented YourDOST. Non-profits like The Live Love Laugh Foundation champion awareness, while influencers like Mandy J Ross and brands like Therapy Notebooks enhance engagement. Growth is propelled by technological advancements, workplace wellness initiatives, and a cultural shift towards proactive care, with holistic offerings like Therapize India’s Yoga Psychology reflecting consumer interest in mind-body balance. This evolving landscape mirrors a society increasingly prioritizing mental health as essential to overall well-being.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are calm (41 reels), thefriendlycouch (14 reels), headspace (10 reels), therapize.india (6 reels), tlllfoundation (4 reels), karma_care (4 reels), amaha.health (3 reels), therapy.india (2 reels), manoshala (2 reels), yourdostcom (1 reel), thethoughtco (1 reel), roundglass (1 reel), reboot_wellness (1 reel), and mayflower.hospital (1 reel)
At BlackRock, we’re committed to well-being in the workplace. This year’s theme — “Prioritize Mental Health in the Workplace” — reminds us to care for our minds as much as our goals.
Tools like Calm help us pause, breathe, and reset when it matters most.
Balancing mental health and your cycle? We see you.
This World Mental Health Day, we’re proud to highlight our collaboration with @headspace
Health & Wellness Brand Campaigns: Innovations, Collaborations, and Consumer Trends
This section highlights the dynamic marketing strategies used by leading Health & Wellness brands in India, ranging from influencer-led festive campaigns and functional product launches to cross-brand collaborations and discount-driven promotions.
Product Launches:
Brands are introducing innovative products focused on health, convenience, and family-friendly nutrition.
Slurrp Farm expanded its portfolio with new launches, reinforcing its commitment to healthy kids’ food with natural ingredients like millets and a “no junk” philosophy. Better Flour introduced Better Flour Pasta, a fiber-rich, nutrient-packed alternative designed to make healthy eating enjoyable for kids and stress-free for parents. Meanwhile, HK Vitals launched a women’s multivitamin, offering a simple daily dose packed with 21+ essential nutrients for energy, glowing skin, and stronger hair.
These launches highlight how brands are catering to health-conscious consumers with innovative, nutritious, and convenient solutions.
Brand Collaborations:
Brands are partnering to create unique offerings that blend tradition, health, and engagement. For Raksha Bandhan, The Whole Truth Foods introduced curated gift boxes featuring eco-friendly Rakhis and guilt-free chocolates, combining festive traditions with modern, health-conscious values. The Health Factory India teamed up with Eggoz Nutrition to promote a healthy food pairing, featuring zero-maida pav and protein-rich eggs for a nutritious meal.Meanwhile, Yogabar and Pilgrim encouraged cross-brand engagement by inviting fans to share their favorite products, bridging the gap between nutrition and beauty.
These collaborations highlight how brands are creatively leveraging partnerships to enhance their appeal and drive audience interaction.
Sales Events & Promotions:
Brands are using discount codes and influencer partnerships to drive sales and promote healthy choices.
The Whole Truth Foods offered a 20% discount (PRIYANKAS20) on whey protein and bars, making clean eating more accessible for fitness enthusiasts. Similarly, Domin8r Nutrition introduced a 20% off deal (ARYAN20) on supplements, likely as part of an influencer-driven campaign to attract health-conscious consumers.
These promotions highlight how brands leverage savings and influencer marketing to boost engagement and conversions.
Giveaways & Contests:
Brands are using interactive giveaways to engage audiences and promote wellness.
Noom & Ancient Nutrition hosted a giveaway designed to motivate health goals, encouraging participation through likes, follows, and tags. This approach fosters community engagement while reinforcing their shared focus on wellness.
Such campaigns effectively boost brand awareness and create a sense of connection among health-conscious consumers.
Conclusion
In conclusion, the Health & Wellness industry in India reflects a vibrant and evolving ecosystem that blends ancient traditions with cutting-edge innovation. From Ayurvedic remedies and plant-based nutrition to digital fitness platforms, personalized medical services, and mental well-being apps, the sector caters to a diverse range of consumer needs and lifestyle preferences. Growing awareness around clean labels, sustainable practices, and holistic living continues to reshape consumer expectations and brand strategies alike. As influencer marketing, tech integration, and community-driven campaigns take center stage, the Indian wellness market is poised for transformative growth. Moving forward, it will be exciting to see how traditional wisdom, digital convenience, and science-backed innovation converge to define the future of health and wellness in India.
