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Rise of Beauty & Skincare Influencers in Influencer Marketing

Sinchana B M

Beauty and skincare influencers are revolutionizing the way brands connect with audiences through influencer marketing.
Beauty Logo

Introduction: Beauty & Skincare Influencers

Beauty and personal care influencers form a dynamic and influential segment of the digital content landscape. These creators cater to a wide audience by sharing valuable insights, product recommendations, tutorials, and personal experiences that help followers make informed choices about their self-care routines. With content that spans everything from skincare tips and haircare routines to makeup tutorials and DIY beauty remedies, these influencers bridge the gap between consumers and brands, making beauty more accessible, inclusive, and engaging.

In this report, we will explore key categories within the beauty and personal care influencer space, including Makeup & Review Influencers, Makeup Artists, Skincare Influencers, Dermatologists, Nail Art Creators, DIY & Natural Beauty Influencers, and Hair Care Influencers. Each category represents a unique approach to beauty content, reflecting different levels of expertise, styles, and audience engagement strategies. Together, they contribute to a vibrant ecosystem that not only shapes trends but also fosters community, education, and innovation in the beauty industry.

Leading Beauty & Skincare Influencers

Scatter Plot
above image showing beauty and skincare influencers growth rates & highlighting top performers

Beauty & Review Influencers

Makeup & Review Influencers specialize in beauty content, focusing on makeup tutorials, product reviews, and trend showcases. They help audiences discover new products, techniques, and beauty brands through engaging and informative content. Partnerships of Beauty Influencers often involve the creation of tutorial content, demonstrating how to use different makeup products and achieve various looks. Influencers also produce product reviews, offering their opinions and insights on the quality, application, and overall performance of specific makeup items. These influencers showcase new product launches and unboxings, sharing first impressions and beauty tips for easy makeup solutions. They promote trends like nude lips and glossy skin through engaging reels and vlogs, using hashtags, tagging brands, and linking products to boost reach and engagement. The collaborations span a diverse range of brands, from well-established names like Huda Beauty, Maybelline, and MAC Cosmetics to newer or more niche brands such as ReachedMars and Swiss Beauty. This suggests that makeup and review influencers cater to a broad spectrum of audiences with varying preferences and budgets. The content created through these collaborations serves as a valuable resource for consumers seeking information and inspiration in the realm of makeup and beauty.
Reel 1
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image showcase the collaboration between Salisha talwar and huda Beauty

image showcase the collaboration between Antara Sarkarand Huda Beauty
Beauty Review
The image showcases top beauty and cosmetics brands that have collaborated with influencers, with logo sizes representing the volume of partnerships. Huda Beauty leads with 161 collaborations, followed by Reached Mars with 145, and Maybelline India with 141. Other notable entries include MAC Cosmetics India (88), L’Oréal Paris (83), e.l.f. Cosmetics (80), and Kay Beauty by Katrina (75). Mid-range collaborators include PAC Cosmetic (62), Benefit India (51), My Nykaa (51), and Forever52 India (50).
 Find the list of Beauty & Review Influencers here.

Skin Care Influencers

Skincare influencers on this platform frequently engage in collaborations with a diverse range of skincare brands to showcase and promote various products. Their content often revolves around demonstrating skincare routines and highlighting products aimed at achieving healthy and radiant skin. These influencers present solutions for a multitude of skin concerns, such as acne, dark spots, hyperpigmentation, dryness, and signs of ageing. These influencers often detail the application and perceived benefits of products from numerous brands, providing insights into how to incorporate them into daily skincare regimens. Examples of brands frequently mentioned include CeraVe, L’Oréal Paris, Dot& Key, Plum Goodness, The Derma Co, Cetaphil, Bioderma, Paula’s Choice, Cosrx, Innisfree, Isntree, and many other domestic and international skincare companies. Many influencers also incorporate calls to action, encouraging their audience to engage with the content by requesting product links or participating in giveaways hosted in partnership with brands. It is also common for these influencers to include disclaimers, advising viewers that their content is for informational purposes and that professional dermatological advice should be sought for specific skin concerns.
Skin 1
Skin Reel 2
image showcase the collaboration between Surabhi P and Chemist At Play

image showcase the collaboration between Aishwarya Pawarand Mac Cosmetics

Skincare
The image shows major skincare brands that have collaborated with influencers. The size of each brand’s logo represents the number of collaborations, with larger logos reflecting higher activity. My Nykaa leads the list with 74 collaborations, followed by L’Oréal Paris with 60, and My WishCare with 54. Skincare and cosmetics giants like Huda Beauty (44), Dr. Sheth’s (43), and The Derma Co India (43) show a strong presence. Emerging skincare brands such as Foxtale Skin (42) and The Ordinary (32) also contribute significantly.
Find the list of Skin Care Influencers here.

Hair Care Influencers

Hair care influencers on this platform extensively collaborate with a wide array of hair care brands to demonstrate and promote various products and techniques Their content generally revolves around showcasing hair care routines and highlighting products designed to achieve healthy and aesthetically pleasing hair. These influencers often cater to diverse hair needs and concerns, including hair growth, hair fall, frizz control, achieving shiny hair, managing curly and wavy hair, and addressing issues like dry or damaged hair and oily scalps Through their posts, they feature a significant range of hair care items, such as shampoos, conditioners, hair oils, serums, hair masks, leave-in conditioners, styling creams, and gels, from numerous brands. These influencers frequently detail how to use these products and their perceived benefits for different hair types and issues. Examples of brands that appear in their collaborations include L’Oréal Paris, Dove, Tresemmé, Matrix, Schwarzkopf Professional, Sebamed, Milkshake, Moroccanoil, The Ordinary, Mamaearth, BBlunt, Myntra Beauty, Nykaa, Plum Goodness, Alps Goodness, Biotique, Khadi, Herbal Essences, Pantene, Sunsilk, and many other domestic and international hair care companies.
Hair Reel 1
Hair Reel 2

image showcase the collaboration between fuzzycurls_ and Sugarboo_curls

image showcase the collaboration between Jenny and Truth And Hair

Hair Logo
The image highlights prominent haircare brands that have collaborated with influencers. Logo size represents the number of collaborations—bigger logos signify greater influencer partnerships. That Noodle Head tops the list with 42 collaborations, followed by Ashba Botanics (35) and Manetain Official (22). Established brands like My Nykaa (20) and L’Oréal Paris (14) also appear, alongside niche, curly hair-focused names like SugarBoo Curls (20), Lets Curl Up (19), and Best Life Haircare (16).
Find the list of Hair Care Influencers here.

Nail Art Influencers

Nail art influencers on this platform frequently engage in collaborations with a diverse range of nail product brands to showcase and promote various nail art designs and techniques. Their content often involves demonstrating step-by-step tutorials for creating various nail art looks, ranging from simple, everyday designs to more elaborate and themed manicures. These influencers showcase a wide variety of nail art styles, including crackle effects, Sakura-inspired designs, gel overlays, soap nails, celebrity-inspired nails, Holi nail art, anti-Valentine’s Day themes, polka dots, leafy designs, water drop effects, shell art, magnetic polish designs, spiderweb nails, and abstract art.

These influencers frequently tag and collaborate with a mix of popular and niche beauty brands such as Nykaa, Lakmé, Swiss Beauty, Faces Canada, and Sheglam. Many also promote nail-focused brands and workshops, including Born Pretty, Beromt, and Sylvia Salon & Academy, highlighting their involvement in both product features and educational initiatives.
Nails Logo
The image showcases emerging and mid-level beauty brands that have collaborated with influencers. The size of each logo reflects the number of influencer partnerships. Born Pretty Official leads this set with 8 collaborations, followed by Born Pretty Cynthia (7), DeBelle Cosmetix (7), and Beromt Cosmetics (5). Well-known drugstore and online-first beauty brands like Juice Cosmetics (4) and Official Swiss Beauty (4) also make notable appearances
Find the list of Nail Art Influencers  here.
Nail Reel 1
Nail Reel 2

image showcase the collaboration between NailsWithPrachi and obsessed_nails

image showcase the collaboration between Aaryamenonand harkoi

DIY & Natural Beauty Influencers

DIY and Natural Beauty influencers on this platform extensively share do-it-yourself recipes and natural remedies for various beauty concerns, focusing on skincare and haircare. Their content often involves demonstrating how to create beauty treatments at home using natural ingredients. These influencers provide solutions for a wide range of issues, including skin brightening, tan removal, acne treatment, hair growth, dandruff removal, and achieving glowing skin and healthy hair. These influencers frequently feature and mention various brands that offer natural or ingredient-focused products that can be incorporated into DIY routines or used as standalone natural beauty solutions. They also occasionally feature brands offering finished natural products, such as Richfeel Personal Care. Mamaearth and sometimes mention broader categories like Ayurvedic hair oil.
DIY Reel 1
DIY Reel 2

image showcase the collaboration between Beautiful You Tips and Nivea India

image showcase the collaboration between Grincy Gandhi and Nivea India

DIY Logo
The image highlights wellness, skincare, and beauty brands that have collaborated with influencers. Logo size reflects the number of partnerships — larger logos indicate more frequent influencer collaborations. Ek Khwaab leads this set with 8 collaborations, followed by FFH Essentials (5) and NIVEA India (4). Established giants like L’Oréal Paris Official (3), Dr Sheth’s (3), and Plix (3) are seen supporting consistent influencer outreach. Brands focused on holistic and wellness lifestyles like Era of Health (3) and UrbanYog Official (3) also stand out
Find the list of DIY & Natural Beauty influencers here.

Dermatologists

Turning our attention to the realm of skincare expertise on this platform, dermatologists establish their influence by actively engaging in discussions and promotions centered around various skincare products and dermatological procedures. Their online presence is often characterized by the provision of informative content concerning effective skincare routines, prevalent skin conditions such as acne and pigmentation, and the critical role of seeking professional dermatological consultation for specific concerns. Furthermore, many dermatologist influencers utilise their platforms to showcase the range of services available at their clinics, frequently providing contact information to facilitate appointments and consultations. These dermatology professionals frequently collaborate with and feature a diverse array of brands within the beauty and healthcare sectors. Examples of brands that appear in their posts include heliocare, Obagi, Minimalist, Derma Co, Health and Glow, The Ordinary, Vaseline, and mentions of ingredients like Aloe Vera, Coconut Oil, and Rose Water. They also highlight treatments and technologies such as Botox, fillers, Morpheus, HiFu, and chemical peels. Additionally, some dermatologists share their involvement in professional conferences and workshops, indicating their dedication to ongoing education and the sharing of knowledge within the dermatological community. 
Derma Reel 1
Darma Reel 2

image showcase the collaboration between Dr.Anuradha and Minimalist

image showcase the collaboration between Dr.Raisa and The Derma Co

Dermatologists Logo
The image presents a mix of skincare, wellness, and brands that have collaborated with influencers. The logo size represents the volume of these collaborations. The Derma Co India and Alive Wellness Clinics lead with 4 collaborations each. Skincare brands like Eucerin (3), Be Minimalist (3), FCL Skincare (3), and Dr Sheth’s (2) maintain a steady presence in the influencer space.
Find the list of Dermatologists influencers here.

Make-Up Artists

Makeup artist influencers frequently engage in collaborative projects to showcase their artistry and reach a wider audience. A prominent aspect of their work involves partnering with fashion designers to create complete and visually appealing looks. These collaborations span various styles, from traditional bridal wear to contemporary couture, highlighting the versatility of the makeup artist’s skills in complementing diverse fashion aesthetics. The mentions of designers such as sabyasachiofficial, seemagujraldesign, rimpleandharpreet, taruntahiliani, and falgunishanepeacockindia underscore these synergistic relationships within the fashion industry.

Furthermore, these influencers routinely team up with hair stylists to ensure a harmonious and polished final appearance. This collaboration between makeup and hair artistry is essential for achieving a desired overall effect, whether it’s an elegant up do for a formal event or a more relaxed style for a casual look. Beyond fashion and hair, jewellery brands are also commonly featured in their posts, emphasizing how makeup enhances the overall styling and complements intricate pieces. Additionally, some influencers acknowledge collaborations with photographers and production teams, highlighting the joint effort in creating high-quality visual content for their platforms

Collaborations with makeup brands are also common, with influencers showcasing products, techniques, and participating in promotions. Brands like maccosmeticsindia, reachedmars, anamikakhannaindia, manishmalhotravows, maybelline_ind, kaybykatrina, and forever52india often appear in their content, highlighting tutorials, reviews, and sponsored posts that boost both engagement and credibility in the beauty space.

Makeup Art Reel 1
Makeup Art 2

image showcase the collaboration between Naby and Nykaa Cosmetics

image showcase the collaboration between Anubhaand Maybelline

The image shows major brands that have collaborated with make-up artists. The brand logo in a larger size indicates more collaborations with influencers. Well-known names like Sabyasachi have collaborated 136 times, Seema Gujral has 119 collaborations, and Rimple & Harpreet have 95. Other key players include Tarun Tahiliani (94), Falguni Shane Peacock India (76), and cosmetic brands like M·A·C Cosmetics India Market (57), and MARS Cosmetics (55)
Find the list of Makeup Artists influencers here.

Regional Beauty & Personal Care Influencers

This report features top beauty and skincare influencers from key Indian cities, offering brands direct access to creators who shape regional beauty trends and routines. From skincare-focused creators in Jaipur to all-round beauty experts in Delhi, Bangalore, and Kolkata, this list is designed to support targeted brand partnerships that align with diverse skin tones, preferences, and regional beauty rituals. Whether it’s promoting natural skincare in Jaipur or urban glam in Pune and Delhi, these influencers bring authenticity and local relevance to beauty campaigns.

Conclusion

The Beauty and Personal Care Influencer category represents a vibrant and multifaceted space where content creation, education, and brand partnerships intersect. Influencers across diverse niches ranging from DIY remedies to professional skincare and makeup artistry play a vital role in shaping consumer preferences and promoting self-care practices. Through tutorials, reviews, expert insights, and trend showcases, they offer trusted guidance and accessible solutions, making beauty and wellness more relatable and informative for a wide audience. Their ability to connect with followers on a personal level, combined with their collaboration with both emerging and established brands, positions them as key drivers of consumer awareness, product discovery, and industry trends in the beauty and personal care space.









Lists of top influencers

Makeup Tutorial & Review Influencers
Makeup Tutorial & Review Influencers
Skin Care Influencers
Skin Care Influencers
Haircare Influencers
Haircare Influencers
Nail Art influencers
Nail Art influencers
DIY and natural beauty influencers
DIY and natural beauty influencers
Dermatologists
Dermatologists
Makeup Artists
Makeup Artists

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