Brewing Brand Loyalty: How Instagram Influencer Marketing is Reshaping India’s Coffee Industry
Having a hot beverage in the morning is common amongst a majority of the Indian population. Turns out that a certain section of the population feels that the phrases “opening eyes upon hearing the sound of an alarm clock” and “waking up” cannot be used interchangeably. An alarm clock helps in doing the former but the latter can be done by having some caffeine as a fuel to jumpstart the system.