Domino’s Big Big Buzz
Domino’s India Goes Big with a 6-in-1 Pizza Launch
India’s favorite pizza brand just went BIGGER. The Domino’s India campaign rolled out its most exciting product drop of the season the Big Big 6-in-1 Pizza and it’s safe to say this cheesy creation isn’t just feeding stomachs, it’s feeding the internet. With a whopping 24 slices, 6 unique flavors, and a price point designed to thrill (₹799 for veg, ₹899 for non-veg), the new launch was a perfect recipe for virality.
To ignite nationwide craving, Domino’s turned to a tried-and-tested secret ingredient influencer-driven storytelling. Over 50 creators from across India joined forces with the brand under hashtags like #BigBigPizza, #DominosIndia, and #PartyJustGotBigger to serve piping hot content to millions of followers.
From IPL watch parties to college reunions and family get-togethers, influencers were seen unboxing and devouring the 6-in-1 marvel — amplifying its mass appeal across every tier of Indian consumers.
Domino’s India Campaign Strategy: A Slice of Influencer Magic
The Domino’s India campaign didn’t rely on traditional media alone; it went hyper-local, bringing influencers from every city into the spotlight
To make the Big Big 6-in-1 Pizza truly unforgettable, Domino’s didn’t rely on traditional media alone. Instead, it took a hyper-local, high-volume creator approach — working with a diverse mix of influencers across Tier 1, 2, and 3 cities.
From budget foodies and family bloggers to regional lifestyle creators, the campaign tapped into over 50+ influencers, each narrating their own version of the pizza story. The brand avoided cookie-cutter scripts and let the content flow naturally from game night spreads, to family reunions, to college throwbacks and IPL watch parties.
This freedom led to authentic, situation-based storytelling, where the pizza felt like an organic part of every celebration.
🎥 Influencer Highlight:
- @food_hud alone drove over 4.9 lakh views on a single reel.
- @manisha.singhhhh and @foodierknaitik sparked massive engagement with over 10,000 likes each.
- @positive_flavor_ captured attention with a high-traction video crossing 3L+ plays.
With everyone showcasing the 24-slice mega pizza as the star of their everyday stories, Domino’s crafted a campaign that was both relatable and aspirational a rare combo in food marketing.
Real Influencer Moments That Made the Campaign Shine
Here are some standout posts from the #bigbigpizza, pulled straight from our Sales dashboard. These everyday, energetic moments brought the challenge to life:
A cinematic reel packed with trending audio and visual energy. Food_Hud’s reel drove 4.9L+ views, 10K+ likes, and strong comments. The influencer’s call-to-action and high production value helped this become a top-performing post of the campaign.
Sadhana Malani (@positive_flavor_)
This unboxing-style reel delivered authentic reactions and pricing insights that resonated with viewers. With 3.1L+ views, 4.5K+ likes, and over 70 comments, it turned curiosity into real engagement.
A hyper-local story showcasing the offer through a nostalgic city narrative. The content pulled in 43K+ views and nearly 1K likes, making it one of the most relatable reels of the lot.
Set in a festive, IPL-themed backdrop, this reel used vibrant visuals and captions to promote the deal. With 7.4K views, 150+ likes, and 28 comments, it generated high ROI for a smaller creator.
Ishika Khurana (@ishikakhurana__)
Ishika brought high-energy flair to the Big Big Pizza reveal, blending upbeat transitions with drool-worthy food shots. Her reel struck the perfect balance of fun and flavor, drawing in over 1L views and 15K likes.
Bringing Mumbai swagger to the campaign, Harsh hyped up the Domino’s offer with punchy visuals and tight edits. His confident delivery and crisp production helped rake in 1.3L+ views and nearly 9K likes.
Manisha Singh (@manisha.singhhhh)
Manisha served transitions and trending audio in a slick reel that resonated with the Gen Z crowd. Her dynamic editing and lively presence earned her 1.6L+ views and 6.1K likes.
Sai prudhvi (@hyderabadifoodboy)
This reel kept it short, clean, and mouthwatering. With sharp focus on Domino’s cheesy pizza close-ups, it drew 39K views and a steady 865 likes from a loyal food-loving audience.
Sayak Chakraborty (@withlovesayak)
Sayak combined local flavor with festive warmth in this Bengali-language reel. The storytelling charm and homely vibe struck a chord, earning 62K views and 4.2K likes.
Ankita Nag (@foodie___panda_____)
This reel emphasized Domino’s pizza variety and taste through close-up transitions and slick angles. With 1.5L+ views and 3.2K likes, it stood out for its production polish.
How the Internet Reacted: Social Buzz & Influencer Highlights
The #BigBigPizza launch quickly sparked widespread buzz across social platforms, far beyond Domino’s official handles. Starting in early April 2025, a wave of food and travel influencers jumped into the campaign, posting reels, TikToks, and mini-reviews of the new 6-in-1 pizza. While exact view counts weren’t always publicly visible, screenshots of these posts revealed strong engagement with many gathering thousands of likes and comments.
One standout was a Bangalore-based travel vlogger whose April 11 reel titled “Party Just Got Bigger with Big Big 6‑in‑1 Pizza!” racked up an estimated 9–10K likes. Similarly, Chennai content creator Masudha Taj’s April 5 video earned over 2,000 likes, sparking enthusiastic conversations in the comments about the flavor combinations and sheer size of the pizza.
The buzz wasn’t limited to influencers alone. Several Domino’s franchise pages across cities re-shared campaign content, and Domino’s India added fuel to the excitement with meme-style posts like an April 8 Instagram challenge asking fans to “match Big Big Pizza with its shadow,” playfully spotlighting the pizza’s massive proportions.
According to Domino’s marketing team, “when the product is this disruptive, you need a campaign that matches that energy”. Judging by the volume of user-generated content, reshares, and influencer engagement, the Big Big Pizza rollout truly lived up to its name big in concept, big in execution, and even bigger in impact.
Conclusion: The Domino’s India Campaign That Tasted Like Success
The Domino’s India campaign proved that when you combine creator-led storytelling with a crowd-pleasing product, virality follows naturally.
The Domino’s Big Big Pizza campaign was more than just a product launch, it was a full-blown cultural moment powered by creators, fans, and flavor. By leaning into influencer authenticity and community storytelling, Domino’s cracked the code on making a food drop feel like a festival.
From micro-creators pulling in massive engagement to fan-made memes flooding timelines, the campaign generated the kind of excitement money can’t always buy real, relatable content that makes people crave the product. And if the digital buzz is anything to go by, the Big Big 6-in-1 Pizza isn’t just big in size it’s big on impact too.
