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vHub x Haus & Kinder: A Chic Revolution in Parenting Essentials

Haus & Kinder set out to connect with modern millennial parents through a campaign that felt real, uplifting, and rooted in everyday moments. Partnering with vHub.ai, they ran a data-driven influencer strategy that went beyond visibility—it sparked genuine conversations and celebrated the parenting journey. The campaign not only strengthened brand presence but also deepened emotional resonance with a community that values style, comfort, and care.

aayush

aayush

April 7, 2025

Introduction

Parenting in the digital age demands more than just functionality—it craves style, community, and authenticity. Haus & Kinder, a design-forward brand for modern mothers, partnered with vHub.ai to launch an influencer campaign that didn’t just sell products—it celebrated the beautiful chaos of motherhood. By blending aesthetics with relatable storytelling, the campaign turned baby essentials into conversation starters and Haus & Kinder into a trusted ally for millennial moms.

Client Brief

Haus & Kinder is a contemporary Indian brand specializing in trendy and affordable baby and kids’ essentials, along with stylish home furnishings. With a strong focus on design, quality, and customer experience, the brand caters to modern families looking for both functionality and aesthetics. Their products are available on their official website as well as major Indian marketplaces like Amazon, Flipkart, Firstcry, and Pepperfry. Committed to innovation and customer satisfaction, Haus & Kinder listens to consumer needs and introduces thoughtful solutions, such as fitted bedsheets inspired by customer feedback. With celebrity mom Kalki Koechlin as their brand ambassador, the brand enjoys strong visibility across multimedia platforms. Haus & Kinder continues to redefine everyday essentials with a perfect blend of style, quality, and practicality for modern homes and families.

Campaign Goals

  1. Engage Target Audience: Connect with modern mothers through aesthetically appealing and relatable content.
  2. Increase Brand Awareness: Leverage influencer partnerships to expand the brand’s reach and visibility among millennial moms.
  3. Drive Conversions: Encourage followers to explore and purchase Haus & Kinder products.

Strategy & Execution

Haus & Kinder executed a comprehensive influencer marketing campaign to establish itself as a go-to brand for millennial mothers. The strategy focused on selecting authentic influencers with high engagement and resonance with the target audience. The campaign emphasized relatable, visually appealing Instagram content that seamlessly integrated Haus & Kinder’s core themes of aesthetics, functionality, and modern motherhood. By leveraging storytelling, influencer trust, and customer insights, the brand successfully positioned itself as a chic and practical choice for contemporary moms.

Results

The collaboration between vHub.ai and Haus & Kinder, united by a shared vision of empowering modern motherhood, delivered heartfelt results that blended design with genuine connection. By partnering with relatable mom-influencers, the campaign transformed functional baby products into cherished parenting companions—proving that the best brands don’t just solve problems, they celebrate journeys.

Performance Metrics

  • Total Influencers: 17
  • Total Views: 128K
  • Total Comments: 942
  • Total Likes: 3K

Top Performing Content

20K Views


Sowmya Ganesh

37K Views


 yashikabakshi

15K Views

3N


my_house_diaries

Client Testimonials

Sweta Ojha

Sweta Ojha

Sr. Manager - B2C & Brand, Masai

vHub has been a game-changer for our B2C business. With precise influencer selection and excellent market research, vHub has consistently delivered impactful campaigns driving acquisitions.
Abhishek Murarka

Abhishek Murarka

Digital Growth Lead, ICICI Securities

Traditional influencer marketing agencies are opaque and have many issues. This is a tech-based platform that brings transparency to the process. It also tells the authenticity score of creators.

Summary of Results

The campaign delivered exceptional engagement, generating 128K views, 942 authentic comments, and 3K likes through strategic partnerships with mom-influencers. Influencers like @yashikabakshi (37K views), @SowmyaGanesh (20K views), and @my_house_diaries (15K views) drove disproportionate impact by showcasing Haus & Kinder’s products in unfiltered, real-life parenting scenarios – from stylish nursery makeovers to chaotic meal times. This hyper-targeted approach achieved a 14% average engagement rate, proving that in the parenting niche, authenticity and trust outweigh follower count.

Conclusion

Haus & Kinder’s partnership with vHub.ai wasn’t about selling high chairs—it was about designing the emotional infrastructure of modern parenthood. In an industry obsessed with picture-perfect nurseries, they championed authenticity, turning everyday chaos into a badge of honor for their community. This is the future of parenting brands: where aesthetics meet empathy, and products become partners.








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