Health & Wellness Influencers in Influencer Marketing
Ishita Joshi
The Growing Impact of Health & Wellness Influencers on Consumer Choices and Brand Growth
- Introduction: Health & Wellness Influencers
- Leading Health & Wellness Influencers
- Doctors Influencers
- Therapists and Psychologists
- Nano Yoga Influencers
- Micro Yoga Influencers
- Macro Yoga Influencers
- Micro Fitness Influencers
- Macro Fitness Influencers
- Mega Fitness Influencers
- Regional Health & wellness Influencers
- Conclusion
Introduction: Health & Wellness Influencers
The rise of social media has redefined how health and wellness information is consumed, with influencers at the forefront of this digital transformation. The Health & Wellness Influencer Report explores the dynamic ecosystem of creators who are shaping conversations around physical health, mental well-being, fitness, and holistic living. These influencers—ranging from certified doctors and therapists to yoga practitioners and fitness advocates—combine credibility with relatability, making them powerful voices in today’s health-conscious consumer culture.
This report categorizes health and wellness influencers across tiers—nano, micro, macro, and mega—and professional domains such as medical practice, mental health, yoga, and fitness. It highlights how each segment brings its own flavor of influence:
- Doctor influencers blend clinical expertise with consumer-friendly content on skincare, baby care, and nutrition.
- Therapists and psychologists break down mental health concepts and partner with educational and advocacy platforms.
- Yoga influencers promote mindful living through holistic routines, with varying scales of reach and brand alignment.
- Fitness influencers champion strength, nutrition, and motivation—ranging from everyday inspiration to elite athleticism.
Through brand collaborations, educational content, event participation, and community engagement, these influencers not only drive product discovery but also promote healthier, more informed lifestyles. Their partnerships span a wide array of sectors—from healthcare and supplements to fashion, wellness tech, and cultural platforms—demonstrating the vast and evolving scope of the wellness economy.
This report aims to provide marketers, brand strategists, and industry stakeholders with actionable insights into the key players, trends, and opportunities within the health and wellness influencer space in India.
Leading Health & Wellness Influencers
Doctors Influencers
Doctor influencers are licensed healthcare professionals who use social media to share content on health, wellness, beauty, and lifestyle—blending their clinical expertise with approachable, everyday recommendations. Their posts provide insights on topics such as skincare, haircare, baby essentials, and nutrition. They often include disclaimers stating that the content is for educational purposes only and not a substitute for professional medical advice.
These influencers build trust by offering actionable tips, product reviews, and personal health journeys. In skincare and beauty, they collaborate with brands like The Derma Co, Kiehl’s India, and CeraVe India to promote dermatologically tested products such as serums, sunscreens, and treatments.
In haircare, they partner with L’Oréal Paris Haircare and Wella India for shampoos, oils, and repair serums. For parenting content, they work with baby care brands like FirstCry India and Medela India. They also support nutrition and supplement campaigns in collaboration with brands like HK Vitals for Omega-3, collagen, and other dietary needs.
Doctor influencers offer credible, often science-backed recommendations. Their unique blend of authority and authenticity makes them influential voices in health-conscious consumer communities.
Zolie Skin Clinic collaborates with The Derma Co to spotlight the 10% Vitamin C Serum—a dermatologist-approved solution for dullness, pigmentation, and uneven skin tone. 🍊✨
Infused with Pure Vitamin C and Niacinamide, this brightening serum helps fade dark spots and brings out a radiant, healthy glow.
Dr. Ankur Sarin (@drankursarin_sarinskin) collaborates with Dr. Sheth’s to highlight the benefits of the newly launched Vitamin C and Ceramide Moisturizer—a winter essential for glowing, hydrated skin. ❄️✨
The image showcases skincare and wellness brands that have actively partnered with Doctors influencers. A larger brand logo indicates a higher number of collaborations. Over the past six months, The Derma Co has led with 14 influencer campaigns, followed by CeraVe India with 8. Minimalist and FCL Skincare have each recorded 6 collaborations, while MyWishCare and Bioderma India have done 5 each. Pilgrim, Novology, and Dr. Sheth’s appear next with 4 collaborations. HK Vitals, ISDIN India, Iberia Skinbrands India, and Cetaphil India have each collaborated three times. Neutrogena India, Be Bodywise, and Wellbeing Nutrition follow with two influencer partnerships each.
Therapists and Psychologists
@awkwardgoat3 collaborates with @thefriendlycouch, encouraging followers to prioritize mental health and seek support when navigating relationship challenges like ghosting.
@thatcooltherapist collaborates with @therapy_palette to promote Dear Diary, a beautifully curated newsletter designed to support emotional growth through expressive art therapy.
The post draws on the metaphor of autumn to reflect on letting go and embracing change, encouraging followers to subscribe and begin their healing and self-discovery journey.
The image shows major brands that have collaborated with Therapists and Psychologists influencers. A larger brand logo indicates a higher number of influencer collaborations. For instance, The Psyklife has done 36 collaborations, while The Friendly Couch has collaborated twice. Dear Oliver Therapy, Galgotias University, Therapy Palette, Urbanic India, and Westside Stores have each collaborated once with influencers in the past six months.
Nano Yoga Influencers
padma.befit collaborates with @luminabreeze for the Malhar Yoga Retreat in Rishikesh — a transformative 5-day experience filled with yoga, meditation, sound healing, trekking, and soulful community connection. The collaboration included generous giveaways from @luminabreeze and other wellness-focused sponsors, making this outstation retreat a memorable milestone for all 20 participants.
eather_yogi collaborates with @luminabreeze for the Malhar Yoga Wellness Retreat near Bengaluru, held on 28–29th September. The soulful retreat blended yoga with live violin, nature walks, sound healing, and nourishing Satvik meals — offering participants a path to inner peace and mindful living.
The image highlights outdoor, fitness, and adventure brands collaborating with Nano Yoga influencers. Over the past six months, Lumina Breeze has led with 3 collaborations. Ladakh Marathon and Boots and Crampons have each partnered once with influencers.
Micro Yoga Influencers
Micro Yoga Influencers are digital creators who share their yoga and fitness journeys through platforms like Instagram, focusing on yoga poses, daily sequences, and motivational wellness content. Their posts blend personal practice with product endorsements, aiming to inspire health-conscious audiences. Most include disclaimers clarifying that their advice is for informational purposes only and not a substitute for professional medical guidance.
They captivate their followers through bite-sized tutorials, inspirational captions, and engaging online yoga challenges. These influencers frequently collaborate with activewear and apparel brands such as Myntra, Bata India, and Suta Bombay to feature stylish, functional clothing. For yoga gear, they often partner with premium mat and accessory brands like Liforme and Kosha Yoga Co.
Micro Yoga Influencers often integrate beauty and wellness content into their posts, collaborating with clean and conscious brands like Soulflower for aromatherapy and skincare, and occasionally partnering with supplement brands and lifestyle platforms that align with holistic living. Online challenges often involve partners such as Tanglobal Multimedia and Stayinn Hospitality, providing visibility and prizes for participant engagement.
Through wellness-aligned partnerships with brands like Foodstrong Co and Wiselife In. Micro Yoga Influencers foster a sense of community, promote holistic living, and connect followers with thoughtfully curated wellness products and services.
The image shows major wellness, fitness, and lifestyle brands that have collaborated with Micro Yoga influencers. A larger brand logo indicates a higher number of influencer collaborations. For instance, Lumina Breeze has collaborated 16 times, while Kosha Yoga Co and Orenda India Official have each done 10 collaborations. WiseLife has partnered 9 times, followed by Mrima with 5 collaborations. Teejh India appears next with 3 collaborations. Akiso Store has done 2 influencer campaigns, while Soulflower India, Yama Yoga Active, Stay Wrogn, Myprotein India, Oziva Nutrition, Kica Active, Foodstrong, and Fitleasure have each collaborated once with influencers in the past six months.
@the_quiet_yogi collaborates with @wiselife.in, highlighting how their premium yoga props—blocks, wheel, and especially the yoga mat—have transformed her practice by offering comfort, support, and ease in challenging asanas.
@fitleasure collaborates with the creator for this graceful yoga flow featuring Bakasana, Shirshasana, and Padambakasana. The post showcases strength, balance, and control, all while wearing a supportive sports bra from the brand.
Macro Yoga Influencers
Macro Yoga Influencers are established yoga practitioners and wellness advocates who command large followings on social media through their advanced yoga practices, lifestyle narratives, and wellness tips. Their content often features intricate asanas, health routines, and brand endorsements, typically accompanied by disclaimers stating that the content is for informational purposes and not professional medical advice.
These influencers captivate their audiences through high-quality tutorials, mindful living tips, and aesthetically rich visuals. They collaborate with health and wellness brands such as Zanducare Official for Ayurvedic remedies and Indiah Organics for clean, sustainable products. For yoga gear, they partner with premium providers like Kosha Yoga Co.
Their fitness-lifestyle integrations often feature activewear and footwear partners such as Bata India and HRX Brand.
Ultimately, Macro Yoga Influencers champion a holistic and aspirational vision of wellness—seamlessly blending fitness, technology, lifestyle, and luxury to inspire well-being across both physical and digital spaces.
@apoorvajayarajan collaborates with @kosha_yoga_co, encouraging followers to confidently rock their shorts while building strong, long, beautiful legs through her Pilates workout.
@pradeep.yoga collaborates with @wiselife.in, praising the Wiselife Yoga Mat as a great investment that enhances his yoga practice with the perfect blend of grip and cushioning.
The image highlights select brands that have recently collaborated with Macro Yoga influencers. Each brand has partnered once in the past six months, including Anandini Himalaya Tea, Kosha Yoga Co, WiseLife.in, and Thrl Travels.
Micro Fitness Influencers
Micro Fitness Influencers are fitness enthusiasts and wellness advocates who share workout routines, health tips, and personal transformation stories on social media. Their content—often accompanied by disclaimers noting that it is for informational purposes and not professional medical advice—serves to motivate and guide audiences on their fitness journeys.
These influencers connect with followers through accessible fitness content, event promotions, and lifestyle storytelling. They collaborate with niche and emerging brands across sectors. Notable partnerships include running events such as Globeracers and Capital Trails In, as well as wellness and personal care brands like Earthful Me.
Pageantry and personality development collaborations are also prominent, with endorsements involving coaches and creatives such as Jacqueline Shinde . Additionally, affiliations with cultural and wellness venues like NMACC India help merge fitness with broader lifestyle and cultural narratives.
Through these diverse collaborations, Micro Fitness Influencers build vibrant communities focused on health, self-expression, and holistic well-being—proving that fitness is as much about lifestyle as it is about exercise.
@stayfitwithninny celebrates her win as MRS INDIA 2024 – Best Personality and 1st Runner Up, wearing purple from @savana.
@fitwithdeejay shares tips for a low toxic life, recommending natural personal care with @earthful.me, glass containers over plastic, white vinegar instead of bleach, stainless steel cookware, and buying organic groceries for healthier living.
The image showcases lifestyle and wellness brands that have recently collaborated with Micro Fitness influencers. Over the past six months, Savana, Geetanjali Salon, and Earthful have each partnered once with influencers.
Macro Fitness Influencers
Macro Fitness Influencers are high-impact digital creators who inspire large audiences with content centered on fitness, nutrition, and lifestyle. Their posts—often framed with disclaimers indicating they are for informational, not professional medical advice—combine advanced workout routines, motivational storytelling, and brand integrations that shape fitness culture online.
They connect with followers through high-energy videos, nutrition breakdowns, personal milestones, and campaign-driven collaborations. Key partnerships include nutritional brands such as MuscleBlaze, Optimum Nutrition India, and Myprotein India, which they endorse for protein supplements, vitamins, and performance enhancers.
Their fitness lifestyle is further powered by collaborations with activewear and equipment brands like Cultsport and Decathlon Sports India, as well as wellness platforms such as Wellbeing Nutrition and The Whole Truth Foods.
Event sponsorships and promotions—like Pro Kabaddi and the Indian Sneaker Festival—highlight their reach beyond fitness, tapping into sports, fashion, and youth culture.
Through these multidimensional collaborations, Macro Fitness Influencers not only drive product engagement but also shape aspirational lifestyles that combine physical health, style, and digital-savvy wellness.
@rishiraj.shekhawat_ shares a day in Goa powered by @muscleblaze CreAMP—strength and reduced digestive discomfort! Use code RISHIMB for discounts.
@narender.yadavofficial fuels gains with @guardiangnc Whey Protein — high-quality support for muscle recovery and strength. Use code “NARENDER05” for a boost!
The image showcases prominent nutrition and wellness brands that have actively collaborated with Macro Fitness influencers. Guardian GNC leads with 19 influencer partnerships, followed by MuscleBlaze and BigMuscles Nutrition with 13 each. RiteBite Max Protein has done 8 collaborations, while FuelOne.in and RippedUp Nutrition each have 7. Fitline India recorded 6 influencer campaigns, and KicaActive, NaturalTein India, and The Dr. Choice have 5 collaborations each. Cultstore follows with 4 partnerships, and Intowellness India and Savana have partnered 3 times each. Avvatar India and Upakarma Ayurveda have 2 collaborations, while Optimumnutri.in, Yamayoga Active, QNT India, Wellversed.in, SourceOfSupplements, Wellbeing Nutrition, The Whole Truth Foods, Bioderma India, Cetaphil India, COSRX India Official, Fit Khurana, Forest Essentials, Gray and Green Store, MyProtein.in, HealthFarm Nutrition, Herbalife India Official, Kapiva Official, and Man Matters have each collaborated once with influencers in the past six months.
Mega Fitness Influencers
Mega Fitness Influencers are top-tier digital creators who command vast online followings through compelling content focused on fitness, nutrition, and holistic living. Their posts—often prefaced with disclaimers clarifying that their content is for informational purposes only—feature professional-level workout routines, advanced training methods, dietary guidance, and motivational narratives.
They captivate audiences through cinematic workout videos, detailed nutrition insights, and aspirational storytelling, forging partnerships across a broad range of industries. Collaborations include leading supplement brands like Myprotein India, Optimum Nutrition India, and Naturaltein India, as well as health food companies such as Alpino Health Foods.
In the fitness equipment and apparel space, they endorse brands like Hypd Sports and Viva Fitness India, delivering content that blends performance with style. Sports accessories and performance gear are also featured through partners like Fuel One In.
Mega Fitness Influencers often incorporate deeper lifestyle elements by partnering with wellness movements and organisations like the Isha Foundation, supplement distributors like Guardian GNC, and edgy apparel brands like New Theory Clothing.
By integrating fitness with fashion, beauty, nutrition, and mindfulness, Mega Fitness Influencers craft a 360° lifestyle narrative—making them powerful voices for brands targeting premium, wellness-conscious consumers.
@mrmukeshgahlot shares tips on building muscle-mind connection for better, intense training. Proud brand ambassador of @myproteinin. Use code MUKESH.
@mrmukeshgahlot announces an exciting new innovation in recovery, fatigue, and stress management coming soon— a game changer for every athlete. Brand ambassador of @alpinohealthfoods.
The image showcases key nutrition and wellness brands that have partnered with Mega Fitness influencers. MyProtein.in leads strongly with 35 collaborations, followed by Alpino Health Foods with 15. NaturalTein India, The Dr. Choice, and Viva Fitness India have each done 3 influencer campaigns. Guardian GNC and RippedUp Nutrition follow with 2 collaborations each, while FitKing India, FuelOne.in, Isha Life India, Novology Official, and Optimumnutri.in have each partnered once with influencers in the past six months.
Regional Health & wellness Influencers
This report highlights top health and wellness influencers from prominent Indian cities, giving brands direct access to creators who champion fitness, holistic health, and well-being in their local communities. From yoga advocates in Surat to fitness enthusiasts in Mumbai and Bhopal, this curated list is designed to help brands form meaningful partnerships that reflect regional health cultures, lifestyles, and wellness goals. Whether it’s promoting mindful living in Chandigarh or strength training in Bangalore and Ludhiana, these influencers offer credibility, community influence, and content that resonates deeply with health-conscious audiences.
Conclusion
The health and wellness influencer space in India has evolved into a diverse, impactful ecosystem where credibility meets creativity. From licensed doctors demystifying skincare and nutrition, to therapists championing mental health literacy, to yoga and fitness influencers promoting holistic living—these creators are reshaping how Indian audiences engage with wellness content.
Their influence extends beyond vanity metrics. They educate, inspire, and empower communities through evidence-based content, authentic storytelling, and purpose-driven collaborations. Whether it’s partnering with nutraceutical brands, wellness platforms, or cultural movements, these influencers act as catalysts in normalizing healthier lifestyles and mental well-being in a digitally connected era.
As brands look to build trust, drive discovery, and foster meaningful engagement, aligning with the right health and wellness influencers offers immense potential. By understanding the tiers, niches, and audience dynamics within this space, marketers and strategists can unlock deeper resonance and more impactful campaigns in India’s rapidly growing wellness economy.
Lists of top influencers
Doctors Influencers
Therapists and Psychologists
Nano Yoga Influencers
Micro Yoga Influencers
Macro Yoga Influencers
Micro Fitness Influencers
