Long Term Influencers Strategies in Indian Beauty Industry
Introduction Why Long Term Collaborations Work? Key Metrics for Measuring Success: How We Did the Analysis? Brand Specific Strategies Conclusion Introduction The Indian beauty industry is shifting from one-off influencer campaigns to long-term partnerships with creators. Brands like Purplle, MyGlamm, and Myntra Beauty are leading this trend, focusing on loyalty, consistency, and audience trust over …
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