Explore beauty and skincare insights, trends, and influencer-driven strategies.
Discover how educators and platforms are reshaping learning through influencer-led narratives.
Discover how fashion influencers shape trends, express style, and drive brand visibility.
Explore how parenting influencers connect with audiences by sharing real-life experiences and trusted advice.
Discover how food influencers engage audiences with mouthwatering recipes, honest reviews, and culinary creativity.
See how influencers are transforming living spaces and styling inspiration into brand engagement.
Explore how finance creators drive awareness, trust, and growth for fintech solutions.
Discover how creators inspire healthier lifestyles and promote wellness brands with authenticity.
Uncover the journeys of travel influencers as they inspire with scenic adventures, tips, and destination guides.
Explore insightful blogs covering a wide range of topics, from industry trends to expert tips.
Explore impactful case studies showcasing influencer-led campaigns.
Discover our curated list of influencers across regions and categories.
Answers to common questions, providing clarity and helpful guidance.
Discover top talent agencies connecting brands with influencers.
Sunsilk’s #FrizzOffShineOn campaign turned everyday frizz fixes into standout Instagram moments. With creators flaunting 48-hour shine, the Super Shine Hair Serum became more than a product—it became a must-have ritual.
Myntra’s #GetLocalWithMyntra campaign blended hyperlocal pride with creator storytelling. From Jaipur to Guwahati, influencers styled outfits under ₹999, turning city streets into scroll-worthy lookbooks—and making local fashion a national trend.
Garnier India’s #ChaloSunscreenLagaye campaign turned SPF into a summer anthem, combining music, influencers, and skincare to make sunscreen feel cool, essential, and reel-worthy.
Samsung’s Galaxy S25 influencer campaign turned creators into storytellers — showcasing real AI features like Audio Eraser and Game Booster across Instagram reels, without any over paid partnerships.
A new wave of creators is making gut health go viral. The #GutHealthMatters campaign brought together Ayurvedic wisdom, nutritional science, and real-life wellness hacks—all wrapped in relatable, reel-friendly content that inspired thousands to care for their gut.
Tira turned two and it was anything but subtle. From celebrity cameos to creator codes, GRWM marathons to cherry-themed lips, the #TiraTurnsTwo campaign gave us a masterclass in birthday marketing done right.
The Sleep Company’s #SmartGRID campaign proved that comfort sells best when creators tell the story. From pillows to recliners, influencers showcased real-life benefits of SmartGRID® tech driving buzz, trust, and views. This blog dives into how authentic content and niche targeting turned a sleep brand into a social media standout.
The #ILoveDesiChinese campaign blended street food nostalgia with creator storytelling, serving up viral reels and crave-worthy fusion dishes. From fiery chutneys to desi-style noodles, it celebrated India’s favorite comfort cuisine with flavor, emotion, and authenticity.
FirstCry’s #LittleSwimmersClub25 campaign made a splash across Instagram with vibrant, parent-led reels showcasing adorable swimwear moments. From poolside giggles to unboxing excitement, these influencer stories brought FirstCry’s summer essentials to life—blending trust, style, and real parenting charm.
Domino’s India went big literally with its Big Big Pizza launch, backed by 50+ creators, viral reels, and a wave of social buzz that made this campaign one of its most talked-about moments in 2025.
