Anastasia Beverly Hills brought its signature glam to Southeast Asia with the #ABHSugarandSpice campaign — a bold product drop paired with a regional event, global influencer moments, and the ultimate beauty face-off between Sugar and Spice palettes. Here’s how ABH turned a product launch into a cross-border celebration of style.
Frizz doesn’t stand a chance. This creator-led campaign by Love Beauty and Planet delivered quick, visible results with a gentle, planet-loving touch.
Simple Skincare India’s influencer campaign proved that kind, no-fuss skincare can still make noise. With relatable creators and the #NothingButKind message, the brand turned everyday skin routines into shareable content wins.
Emami’s #HealthyAndTasty campaign blended high-protein soya, bold Indian spices, and creator-led reels to make everyday food feel exciting and shareable.
Sunsilk’s #FrizzOffShineOn campaign turned everyday frizz fixes into standout Instagram moments. With creators flaunting 48-hour shine, the Super Shine Hair Serum became more than a product—it became a must-have ritual.
Myntra’s #GetLocalWithMyntra campaign blended hyperlocal pride with creator storytelling. From Jaipur to Guwahati, influencers styled outfits under ₹999, turning city streets into scroll-worthy lookbooks—and making local fashion a national trend.
Garnier India’s #ChaloSunscreenLagaye campaign turned SPF into a summer anthem, combining music, influencers, and skincare to make sunscreen feel cool, essential, and reel-worthy.
Samsung’s Galaxy S25 influencer campaign turned creators into storytellers — showcasing real AI features like Audio Eraser and Game Booster across Instagram reels, without any over paid partnerships.
A new wave of creators is making gut health go viral. The #GutHealthMatters campaign brought together Ayurvedic wisdom, nutritional science, and real-life wellness hacks—all wrapped in relatable, reel-friendly content that inspired thousands to care for their gut.
Tira turned two and it was anything but subtle. From celebrity cameos to creator codes, GRWM marathons to cherry-themed lips, the #TiraTurnsTwo campaign gave us a masterclass in birthday marketing done right.
