 Double the Glam, Double the Real: Inside Estée Lauder’s #DoubleWearDoubleMe Campaign
Barcelona backdrops, real beauty routines, and a foundation that never quits — Estée Lauder’s #DoubleWearDoubleMe campaign shows how duality wins in 2025.
influencer marketing
Roadster’s #StyleOnTheGo Campaign: Fashion in Motion
Roadster’s #StyleOnTheGo campaign turned fashion into a movement, highlighting creators who styled the brand on the move — from daily commutes to scenic escapes. Through everyday fashion, denim staples, and bold statements, this campaign created a digital trail of individuality and style across India’s youth.
YourCrocsYourStoryYourWorld: Crocs India Empowers Style
Crocs India’s latest campaign, #YourCrocsYourStoryYourWorld, invites everyone to express their style through comfort. From creators to everyday wearers, Crocs become a canvas for self-expression.
BeingLikeMe Campaign: How Maccaron Redefined K-Beauty
Maccaron’s #BeingLikeMe campaign brought K-beauty and self-expression together through real influencer stories, unfiltered skincare routines, and a bold message: beauty looks best when it’s unapologetically you.
SummerPop by Kay Beauty: The Hottest Drop of the Season
Kay Beauty’s #SummerPop campaign turned up the heat this summer with vibrant makeup looks, Katrina Kaif’s radiant presence, and creators who made color fun again.
#ELITEbyNEWME: NewMe Asia’s Gen Z Fashion Drop
NewMe Asia’s #ELITEbyNEWME isn’t just a campaign—it’s a Gen Z-powered fashion revolution. With creators leading the charge, lightning-fast delivery, and a thriving social buzz, this drop redefines what it means to be elite in the digital fashion era.
Tint That Does It All: L’Oréal Paris #InfallibleInMyTint Campaign
L’Oréal Paris’ #InfallibleInMyTint campaign brought summer-ready skin to life with a sweat-proof serum tint that glowed across Instagram. From mimicry to minimalism, influencers showcased real-skin radiance in everyday routines—making this one of the season’s most relatable and versatile beauty launches.
Micro vs Macro Influencers:Which Drives Better Engagement
In today’s influencer driven brand landscape, brands often face a crucial decision: Should they collaborate with micro or macro influencers? We analyzed real-world influencer data to uncover actionable insights. Here’s what the numbers reveal.
Long Term Influencers Strategies in Indian Beauty Industry
Introduction Why Long Term Collaborations Work? Key Metrics for Measuring Success: How We Did the Analysis? Brand Specific Strategies Conclusion Introduction The Indian beauty industry is shifting from one-off influencer campaigns to long-term partnerships with creators. Brands like Purplle, MyGlamm, and Myntra Beauty are leading this trend, focusing on loyalty, consistency, and audience trust over …
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How Dot & Key Used Influencers to Grow Their Skincare Brand
In the fast-paced world of skincare, Dot & Key has carved out a unique spot for itself through savvy influencer marketing. From being relatively unknown to becoming a well-loved D2C brand, Dot & Key’s journey is a textbook example of how pairing the right creators with a consistent strategy can lead to a major brand breakthrough.