Simple Skincare India’s #NothingButKind Influencer Push
Keep It Simple: How Influencers Made Skincare Feel Gentle Again
For its latest digital push, Simple Skincare India turned to the power of real creators to spread a clear message skincare doesn’t have to be complicated. The campaign brought together a diverse cast of influencers who championed the brand’s signature traits: no harsh chemicals, fragrance-free formulas, and skin-loving hydration. From lightweight moisturisers to soap-free facial washes, each product was framed not just as skincare, but as a kind daily ritual. Whether it was a GRWM video, a cozy night routine, or a cinematic skincare short, the creators echoed one theme: #NothingButKind.
Real Influencer Moments
Here are some standout posts from the #NothingButKind, pulled straight from our Sales dashboard. These everyday, energetic moments brought the challenge to life:
Nagma Mirajkar (@nagmamirajkar)
Shared her go-to soap-free facial wash from Simple Skincare India, emphasizing its gentle texture and balanced effect. With over 184K plays, this reel struck a chord with skincare lovers looking for a no-fuss cleanser.
Added a fun twist with “Poo-approved” vibes while reviewing the refreshing facial wash. Her short and expressive reel racked up strong engagement for its quirky, relatable tone.
Neha Bhandari (@inehabhandari)
Walked followers through her skincare shift to Simple, highlighting its calm, nourishing impact. A longer-form reel with high engagement (256K+ plays), combining education with aesthetics.
Hema Pandey(@whatifitcomestruee)
Kept things clean and minimal with a soft-toned review focused on skin sensitivity. A calm and relatable voice in a loud category.
Prerna Shetty (@prerna.shetty)
Delivered a cinematic storytelling reel with a skincare message tucked into a creative narrative. Conceptual and shot like a short film, a refreshing departure from standard beauty content.
Sanika Bhoite (@sanika17_official)
Pitched Simple’s Hydrating Light Moisturiser as an all-weather solution. Clean visuals and direct messaging helped the reel cross 480K plays despite minimal interaction.
Debashree Biswas (@debashreebiswas)
Shared a calm routine shot, focusing on ease and effectiveness. With 1.3M + views, this was one of the campaign’s top-performing reels proof that quiet, grounded content works.
Meera Sakhrani (@meerasakhrani)
Highlighted the brand’s cleansing jelly oil with a satisfying visual demo. The jelly-to-oil-to-milk texture and soothing tone made this reel stand out for texture lovers.
Devansh Kamboj (@devanshkamboj)
Took a quirky approach to explain “dewlicious skin,” blending humor with hydration. A lighthearted, desi-style reel that resonated with young skincare explorers.
Kept it fresh and to-the-point, with a bright, clean shot of her daily glow-up routine featuring the Water Boost Gel Crème. Great balance of aesthetic and utility.
Campaign Pulse: What Got the Audience Talking
Simple Skincare India’s campaign struck a gentle but lasting chord thanks to its creator mix, skin-positive storytelling, and everyday relatability. From mega creators like @nagmamirajkar and @shivangijoshi18 driving mass views to mid-tier voices like @prerna.shetty delivering cinematic, story-led content, the campaign showcased how skincare can be both effective and emotionally resonant. Reels spotlighted real skin moments not filters or flash and brought attention to often-overlooked product qualities like soap-free cleansing, lightweight hydration, and no harsh chemicals.
The recurring use of hashtags like #NothingButKind and the coined phrase “dewlicious skin” helped build a cohesive narrative across formats. Whether it was a GRWM breakdown or a cozy bedtime routine, creators made sure the brand’s message stayed front and center, kind, effective skincare that just works.
Smart Moves & Strategic Wins
Simple Skincare India’s influencer playbook shows how ingredient-led messaging can thrive when paired with authentic creator voices. By consistently reinforcing key product benefits like “soap-free,” “gentle,” and “hydrating” the brand managed to stay top-of-mind across a diverse audience base. Their decision to work with a mix of high-reach celebrities and mid-tier creators ensured both visibility and relatability.
What stood out most was the intentional repetition of themes (“nothing but kind,” “dewlicious skin”) across reels, creating memory hooks without sounding scripted. The creative freedom allowed each creator to present their skin journey in a format true to their personal style whether cinematic, humorous, or minimal. For beauty and skincare brands looking to scale content without losing authenticity, this campaign is a clear blueprint.
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