- Introduction: The Indian Jewellery Market
- Leading Indian Jewellery Brands
- Exploring the Diverse Categories of Jewellery
- Men’s Jewellery
- Women’s Ethnic Jewellery
- Women’s Bridal Jewellery
- Luxury Jewellery
- Modern Jewellery
- Jewellery Brands Marketing Playbook: Campaigns, Collaborations & Content That Sparkle
- Conclusion: Crafting the Future of Jewellery in India
Introduction: The Indian Jewellery Market
In 2025, the Indian jewellery market shines as a global beacon of artistry, where intricate craftsmanship meets modern flair, deeply rooted in the nation’s cultural tapestry. Jewellery here is more than ornamentation—it’s a cherished expression of heritage, love, and legacy, adorning brides, marking milestones, and gracing global runways.
Leading brands like Ghatiwala Jewellers, with their timeless Jadau and Polki masterpieces, Uma Ornaments, dazzling with exquisite diamond cuts, and Shreeraj Jewellers, crafting rose-cut Polki for royalty, set the tone for innovation and tradition. Exhibitions like the India International Jewellery Show (IIJS) Premiere 2024, showcasing 3,600 exhibitors, and Bridal Asia elevate India’s creations to international acclaim, while brands like Mortantra and Dyne Jewellery captivate younger audiences with bold, sustainable designs.
Instagram fuels this brilliance, with influencers and celebrities amplifying trends, complemented by e-commerce platforms like brand websites and Amazon, making India’s jewellery a global treasure.
Leading Indian Jewellery Brands
Statement chokers with Rajasthani heritage; positioned as elegant yet modern for festive wear.
Based in Hyderabad, this prestigious heritage jeweller is celebrated for its exquisite rose-cut Polki and intricate Meenakari craftsmanship.
Exploring the Diverse Categories of Jewellery
From men’s jewellery and women’s ethnic pieces to bridal collections, luxury adornments, and modern designs, each jewellery category is shaped by distinct trends and influencer strategies. Here’s a closer look at category-wise insights and brand performance:
Men’s Jewellery
The men’s jewellery market in India is flourishing, blending luxury with minimalist elegance to redefine menswear style. Consumers seek timeless, versatile pieces that elevate outfits, driving a vibrant sector where classic craftsmanship meets modern street flair.
This market unites established and emerging brands. Gehna Jewellers shines as a luxury partner for VIFUSION at Times Fashion Week, while Shri Paramani Jewels crafts majestic Saawariya collections. Salty.alpha expands with a new Delhi store, offering affordable, trendy designs. Just Lil Things add minimalist flair to daily wear.
Growth is fueled by sustainable yet stylish pieces, perfect as wedding gifts or bold street-style statements. Social media showcases, designer collaborations like Monisha Jaising, and a focus on functional elegance—rings, bracelets, necklaces—amplify this market’s dynamic appeal, resonating with fashion-forward men.
Sumit Khatri collaborates with Zillionaire to bring bold accessorizing into the spotlight.
Rocking statement pieces from Zillionaire, Sumit proves that the right accessories can elevate any look—”Accessorizing my way to the top.”
karanxx collaborates with Salty Alpha to redefine men’s fashion with bold, minimalist jewelry pieces.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are Shop Zillionaire (8 reels), Salty Alpha (7 reels), Miso by Sonia (7 reels), Drip Project (7 reels), Orionz Jewels (5 reels), Ayas Alley (4 reels), Zach Official (2 reels), Jewel Marvels (2 reels), and Spoiled Duckie (1 reel)
Women’s Ethnic Jewellery
The women’s ethnic jewellery market in India radiates with cultural splendor, blending intricate craftsmanship with modern elegance. Consumers seek versatile, heritage-inspired pieces that celebrate tradition, driving a vibrant sector where legacy meets contemporary allure.
This market unites established artisans with innovative newcomers. Shri Paramani Jewels leads with opulent collections like Saawariya, collaborating with designers like Torani. Tribe by Amrapali reimagines Banjara-inspired designs, while Zariin‘s Urja blends crystals for wellness. Preeti Mohan‘s Modern Muse and Amama‘s Khwaabghar fuse tradition with flair. Emerging brands like Motifs by Surabhi Didwania craft Kundan heirlooms, and Aulerth champions sustainable semi-precious pieces.
Growth is fueled by handcrafted Polki, sustainable practices, and versatile chokers for festive and bridal wear. Social media showcases, designer partnerships, and storytelling—rooted in heritage—amplify this market’s timeless, radiant appeal.
im_anshikasaxena collaborates with Teejh India to celebrate the spirit of Rakshabandhan with elegance and tradition. ✨💫
Draped in grace and rooted in culture, @teejhindia’s stunning collection is perfect for festive moments that matter.
pranwesha brings the party vibes alive with a glam look from One Night in Savaya, Bali 🪩🌴✨
Accessorized to perfection with shell-inspired earrings from @amamajewels 🐚—the perfect statement piece for tropical nights and island glam.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are Shri Paramani Jewels (251 reels), Amama Jewels (129 reels), Tribe by Amrapali (116 reels), Mortantra (75 reels), Teejh India (44 reels), Prade Jewels (38 reels), Preeti Mohan Official (32 reels), I Blame Beads (22 reels), Bcos It’s Silver (21 reels), Zariin Jewelry (20 reels), Jewelbox by Arnav (17 reels), Motifs by Surabhi Didwania (16 reels), Parama G (15 reels), The Chandi Studio (14 reels), Shayagrams (14 reels), Shop Lune (13 reels), Apala by Sumit (11 reels), Attrangi Designs (10 reels), Aham Jewellery (10 reels), Janpath Online (9 reels), Twinkle Choice Bridal Jewell (8 reels), Jhaanjhariya (8 reels), Divas Mantra (8 reels), Zavya.co (7 reels), Vriksham (7 reels), and Phuljhadi (7 reels)
Women’s Bridal Jewellery
The women’s bridal jewellery market in India sparkles with opulence, anchoring wedding celebrations with timeless elegance. Consumers crave heritage-rich pieces that blend tradition with modern flair, driving a vibrant sector where craftsmanship meets matrimonial glamour.
This market unites legacy jewellers with dynamic innovators. Raniwala 1881 dazzles with the heritage-inspired Nazara collection, while Mortantra and Gehna Jewellers shine in couture collaborations. Emmadi Silver Jewellery hosts Wedding Melas, and Gajraj Jewellers offers everything from classic diamonds to lab-grown gems. Emerging players like Amaira Jewels excel in Polki and Jadau.
Growth is fueled by versatile Kundan sets, regional styles like Telugu temple jewellery, and budget-friendly options starting at ₹1 Lakh. Grand exhibitions like Bridal Asia, designer partnerships at India Couture Week, and social media showcases amplify this market’s radiant, celebratory appeal.
makeup_artist_jawaher joins hands with Shreeji, Model Shadi, and Photographer Mayur Vaddoriya for the stunning first look of the Phuket Masterclass.
Divya Uruduga collaborates with Maya Designer Studio and Avyanna Abharana to slay the latest trend with style and sass! 💃😬
Rocking a vibrant ensemble by @maya_designer_studio_ and statement jewelry from @avyanna_abharana, Divya brings playful energy and elegance—”wait till the end!”
The figure on the right illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are New Ideas Fashions (170 reels), Im Shreeji (163 reels), Chennai Jazz (154 reels), The Spatika (79 reels), Mortantra (75 reels), NK Jewels House (59 reels), Raniwala 1881 (52 reels), Gehna Jewellers (45 reels), Kushals Fashion Jewellery (41 reels), Vega Jewellers (39 reels), Emmadi Silver Jewellery (33 reels), Goodwill Collections Kerala (29 reels), Birdhichand (27 reels), Gajraj Jewellers (26 reels), Artyfied Creations (20 reels), Jahnvi Jewellery (19 reels), Amaera Jewels (19 reels), Shalibhadra Fashion Jewellery (13 reels), Laljees Jewellery (10 reels), Sajsavar (9 reels), Vaidehi Jewels (8 reels), Virrayaa Jewellery (7 reels), Naazuk Jewels (7 reels), Original Narayana Pearls (6 reels), and Chheda Jewellers (5 reels)
Luxury Jewellery
The luxury jewellery market in India dazzles with opulent craftsmanship, blending regal heritage with modern elegance. Consumers crave timeless diamonds, vibrant gemstones, and versatile designs, driving a vibrant sector that shines at global and festive showcases.
This market unites storied artisans with innovative creators. Ghatiwala Jewellers and lead with Jadau and Polki masterpieces, while Shiv Narayan Jewellers’ record-breaking Niva Necklace stuns. Hirani Diamonds excels in fancy yellow diamonds, and Uma Ornaments offers lightweight elegance. Emerging brands like Valentine Jadau redefine Polki with modular designs, and Starkle focuses on minimalist luxury.
Growth is fueled by heritage-inspired collections, responsibly sourced gemstones, and versatile pieces for daily wear. Grand exhibitions like IIJS Premiere, couture collaborations, and innovative packaging amplify this market’s radiant appeal, captivating brides and connoisseurs alike.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are goldenwindow (59 reels), shreerajjewellers (57 reels), golecha_jewels (42 reels), parakkat_jewels (35 reels), azotiique (33 reels), goddessofglocal (27 reels), anamika_nuptial_aabaranam (25 reels), rawatjewels (20 reels), renuoberoiluxuryjewellery (17 reels), jewelboxbyarnav (17 reels), mrajsons_sachinmalhotra (15 reels), kantilaljewellers (15 reels), and irasvafinejewellery (15 reels)
Prachee Shah Paandya collaborates with Kaamya Jewels in a graceful campaign that blends classical dance with timeless adornment.
Bridal Asia collaborates with Shree Raj Jewellers for an exclusive showcase of luxury jewelry at The Symphony of Jewels exhibition.
Modern Jewellery
The modern jewellery market in India sparkles with bold creativity, blending vintage charm with contemporary flair. Consumers crave versatile, statement pieces that elevate daily and festive looks, driving a dynamic sector where craftsmanship meets sustainable style.
This market unites innovative artisans with rising stars. Viange Vintage and Roma Narsinghani dazzle with vintage treasures and sustainable collections like Shelter, while Forest of Chintz redefines bold with Venetian-inspired designs. Dhora crafts custom lion bracelets, and MNSH offers travel-friendly essentials. Emerging brands like Just Lil Things and Amossh shine with budget-friendly, gold-plated pieces.
Growth is fueled by lightweight, quirky designs, sustainable practices, and chic versatility for weddings and Haldi events. Celebrity styling, pop-up retail, and social media giveaways amplify this market’s vibrant, trendsetting appeal, resonating with fashion-forward souls.
Gaurika Rathi collaborates with Dhora India to showcase timeless elegance. 🌙✨
Embodying simplicity and sophistication, Gaurika pairs her chic outfit with exquisite jewelry from @dhora_india, creating a look that’s both refined and graceful.
Masoom Minawala collaborates with Viange Vintage to showcase a stunning necklace at Vogue India’s Forces of Fashion ‘Power of the Runway’ exhibition.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are viangevintage (32 reels), deltacharms (27 reels), the_vintage_snob (23 reels), iblamebeads (22 reels), romanarsinghaniofficial (21 reels), upakarna (13 reels), so_fetch_love (13 reels), dhora_india (13 reels), amossh_in (12 reels), just_lil_things_ (9 reels), and mnsh.design (7 reels)
Jewellery Brands Marketing Playbook: Campaigns, Collaborations & Content That Sparkle
This section highlights the diverse marketing strategies employed by jewellery brands in India, focusing on product launches, exclusive sales events, promotions and strategic brand collaborations. These campaigns not only elevate the glamour of the jewellery but also drive consumer aspiration and loyalty across varied market segments.
Product Launches:
Jewellery brands are introducing new collections that blend tradition with luxury to attract wedding shoppers and premium buyers.
Uma Ornaments unveiled its latest Diamond Jewellery Collection, featuring exquisite cuts and timeless designs tailored for luxury-conscious consumers. Rajatamaya launched a Bridal Kundan Jhumka Collection, spotlighting ornate pieces designed for brides, perfectly timed for the wedding season.
These launches reflect how brands are catering to both timeless elegance and cultural celebrations through curated jewellery offerings.
Sales Events & Exhibitions:
Jewellery brands are leveraging high-profile exhibitions and city-specific events to drive regional engagement and wedding-focused sales.
Kheajewellery hosted a Gold & Diamond Jewellery Exhibition & Sale in Vizag (Dec 14–16, 2024) at Novotel Varun, offering curated collections and exclusive access to local buyers. Shree Raj Jewellers participated in the Bridal Asia Exhibition, showcasing opulent designs aimed at attracting brides and wedding shoppers.
These events highlight how brands are using offline experiences to build trust and connect with high-intent customers.
Brand Collaborations:
Lifestyle & Festive Promotions:
Conclusion: Crafting the Future of Jewellery in India
The Indian jewellery market in 2025 shines as a vibrant blend of tradition and modernity. It is being shaped by digital advancements, high-profile exhibitions, and a growing demand for sustainable and versatile designs. Bridal and ethnic jewellery continue to lead the market, while contemporary and men’s collections are emerging as dynamic growth segments. At the core of this evolution lies an enduring appreciation for fine craftsmanship and luxury.
Looking ahead, the industry holds strong potential—especially in tier-2 and tier-3 cities, where aspirations are rising rapidly. Opportunities also lie in tech-enabled personalization, ethical sourcing, and innovative design. To stay ahead, brands must strengthen influencer and celebrity collaborations, expand their e-commerce presence, and embrace lightweight, eco-friendly materials.
Striking the right balance between India’s rich cultural heritage and global fashion trends will be key to maintaining long-term relevance and success in this ever-evolving, glittering market.
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20+ Mens Jewellery Brands
60+ Womens Ethnic Jewellery Brand
80+ Women Bridal Jewellery Brands
220+ Luxury Jewellery Brands
