Dance influencers spark trends through movement, culture, and creativity energizing digital communities.
Yashaswini Joshi
Dance influencers are changing the way brands connect with people using creativity, culture, and community to make a lasting impact.
Introduction: Dance Influencers
The rise of social media has revolutionized how dance content is shared and consumed, with influencers at the forefront of this digital transformation. The Dance Influencer Report explores the dynamic ecosystem of creators shaping conversations around dance, music, fitness, fashion, and cultural trends. These influencers—ranging from celebrity choreographers and classical dance specialists to macro and micro choreographers and general dance enthusiasts—combine authenticity with expertise, making them powerful voices in today’s consumer lifestyle and entertainment culture.
This report categorizes dance influencers across professional domains and influence tiers, highlighting their unique contributions:
- Celebrity Choreographers
- Renowned for their work in major productions, films, and events, they showcase high-profile choreography and collaborate with entertainment and media brands.
- Classical Dance Influencers
- Focus on traditional Indian dance forms like Bharatanatyam, blending cultural heritage with modern appeal, often partnering with brands promoting ethnic wear and cultural events.
- Macro and Micro Choreographers
- Create diverse dance content, from Bollywood and hip-hop to contemporary styles, engaging varied audiences and collaborating with fashion, beauty, and lifestyle brands.
- General Dance Influencers
- Share accessible dance routines, tutorials, and lifestyle content, appealing to broad audiences and partnering with consumer brands across multiple sectors.
Dance influencers in India are reshaping cultural conversations and consumer behavior through brand collaborations, performance showcases, workshops, and community engagement. They play a pivotal role in fostering cultural connections, driving product discovery, and inspiring lifestyle choices.
These partnerships span a diverse range of industries—fashion and apparel (such as Sabyasachi, Myntra, and Forever 21), beauty and personal care (including L’Oréal Paris, Maybelline, and Lakmé), as well as entertainment and media (like Netflix India, Sony Music India, and Zee TV). This wide-ranging involvement highlights the dynamic and expansive nature of the dance influencer economy.
This report is designed to equip marketers, brand strategists, and industry stakeholders with actionable insights into the key players, emerging trends, and untapped opportunities within India’s vibrant dance influencer landscape.
Leading Dance Influencers
Micro Choreographers
Micro Choreographers are dance and choreography enthusiasts who use their social media platforms to showcase their creative talents and connect with niche audiences. Their content features dance routines, styling tips, and product integrations, often with disclaimers that their posts are for entertainment and informational purposes, not professional advice.
They engage followers with vibrant dance videos, choreography tutorials, and lifestyle snippets, collaborating with a variety of brands across multiple sectors. Partnerships include fashion and apparel brands like Myntra, Westside Stores, and Jack & Jones India for clothing and accessories, beauty and personal care brands like Garnier India and Lakmé India for haircare and makeup, and entertainment platforms like Sony Music India and Zee Tamil for dance-related content. They also work with travel and hospitality brands like The Sujan Life and lifestyle accessory brands like Daniel Wellington and Urban Monkey India.
Through collaborations with brands like Adidas India and Try Sugar, Micro Choreographers weave their dance expertise into lifestyle and entertainment, promoting diverse products to inspire creativity and connect with their community.
Swapnil Patil collaborates with Urban Monkey India for Back to the Streets EP.01: “BREAKING”.
With concept, direction, and choreography by Swapnil himself, this high-energy street dance project is a tribute to hip-hop, raw talent, and street culture. Urban Monkey India steps in as the styling partner, adding edge and attitude to every move.
itsakanksha. collaborates with Myntra to create a stunning Navratri Transition look that blends festive flair with effortless style. ✨
Wearing a gorgeous outfit from @myntra and using makeup products from @lakme and @forever52india, Akanksha delivers the perfect celebration-ready transformation.
The image highlights fashion, beauty, and entertainment brands that have collaborated with Micro Choreographer. A larger brand logo indicates a higher number of collaborations. Over the past six months, Sony TV Official led with 9 influencer partnerships, followed by Myntra with 4. OPPO India and The Sujan Life each recorded 2 collaborations. Brands such as Sony India Official, Papa Don’t Preach by Shubhika, The Souled Store, trueBrowns, SUGAR Cosmetics, Urban Monkey India, ZEE Tamil, Adidas India, New Balance India, Lakmé India, Garnier India, Forever52 India, and ZEE TV each collaborated with influencers once.
Macro Choreographers
Macro Choreographers are influential dance and choreography professionals who leverage their substantial social media presence to inspire audiences with creative performances and lifestyle content. Their posts showcase dance routines, fitness tips, and brand endorsements, often with disclaimers that their content is for entertainment and informational purposes, not professional advice.
They engage followers through captivating choreography videos, behind-the-scenes glimpses, and lifestyle posts, collaborating with a diverse array of brands. Partnerships include beauty and skincare brands like The Derma Co India, Cetaphil India, and Fenty Beauty for cosmetics and personal care products, fashion and apparel companies like Puma India, Sabyasachi Official, and Aza Fashions for clothing and accessories, and entertainment platforms like Netflix India, MX Player, and Jio Cinema for content promotion.
Through collaborations with brands like L’Oréal Paris, Apple, and Wellbeing Nutrition, Macro Choreographers blend their dance expertise with lifestyle and wellness, promoting diverse products and events to connect with a broad audience and inspire creativity and self-expression.
i.sahaj collaborates with SUGAR Cosmetics to bring the drama and romance of #CampusBeats Season 5 to life!
Streaming now for FREE on @amazonmxplayer, this season is powered by @trysugar and stars a dynamic cast that will leave you hooked.
Pratik Utekar collaborates with Sony TV to celebrate Dussehra with a powerful performance.
Honoring the strength of the stones 🪨 that helped Shree Ram reach his destiny, Pratik’s heartfelt act airs tonight on @sonytvofficial featuring Harsh Keshri.
The image showcases leading beauty and entertainment brands that have partnered with Macro Choreographer. A larger brand logo indicates a higher number of collaborations. Over the past six months, L’Oréal Paris led with 5 influencer campaigns, followed by Maybelline India with 4. Sony TV Official and SUGAR Cosmetics each collaborated three times, while Aqualogica, Nykaa, and Netflix India recorded 2 collaborations each. Cetaphil India collaborated once with influencers during this period.
Celebrity Choreographers
Celebrity Choreographers are renowned dance professionals with a strong presence in major dance shows, films, and events, using their fame and expertise to engage audiences on social media. Their content showcases high-profile choreography, behind-the-scenes insights, and brand endorsements, often with disclaimers that their posts are for entertainment and informational purposes, not professional advice.
They captivate followers with polished dance performances, event highlights, and promotional content, collaborating with a wide range of industries. Partnerships include entertainment and media entities like Sony TV Official, Zee Tv, and Netflix India for dance shows and film promotions, as well as fashion and lifestyle brands like Sabyasachi Official and Lenskart for couture and eyewear.
Through collaborations with brands like Jio Cinema, Motorola IN, and Khaleej Times, Celebrity Choreographers blend their dance artistry with entertainment and lifestyle, promoting diverse products and events to inspire and connect with a global audience.
Terence Here revisits the magic of the first lockdown with a throwback to India’s Best Dancer Season 1 finale.
Featuring electrifying Afro Beats choreography by Tushar Shetty and artistic direction by Binny J, this performance on @sonytvofficial was a celebration of passion and hard work.
Manas Manu collaborates with Zee Tamil to showcase their high-energy mass action Gilli performance on Dance Jodi Dance Reloaded 3.
Catch the thrilling performance today at 8:30 PM featuring artists Aditi Narayan and KPY Rajkumar, with choreography by Vivek and assistance from Ibrahim and Nannu Natya.
The image highlights entertainment and lifestyle brands that have collaborated with Celebrity Choreographers. A larger brand logo indicates a higher number of influencer partnerships. Over the past six months, Sony TV Official has led with 8 collaborations, followed by Zee Cinema with 3. Emmadi Silver Jewellery, Motorola India, Netflix India, JioCinema, Sabyasachi Official, Swathi Veldandi Official, and Urban Company have each partnered once with influencers.
Classical Dance Influencers
Classical Dance Influencers are skilled practitioners of Indian dance forms like Bharatanatyam, Kathak, Odissi, Kuchipudi, Kathakali, and Sattriya, who share their artistry on social media platforms. Their content features captivating performances, workshops, and dance-related lifestyle posts, often with disclaimers that their content is for entertainment and informational purposes, not professional advice.
They engage their audience with elegant dance videos, makeup tutorials for stage performances, and event highlights, collaborating with brands across various sectors. Partnerships include fashion and apparel brands like Nalli Silksarees, Satrang Delhi, and Truebrowns for sarees and dance attire, beauty and makeup brands like Lakmé India, Maybelline India, and Rare Beauty for stage-ready cosmetics, and entertainment platforms like Netflix India and Eros Now for dance content promotion. They also work with luxury goods brands like Nasoprofumi, and event organizers like Lakmé Fashion Week and FDCIOfficial.
Through collaborations with brands like L’Oréal Paris, Rishi and Vibhuti, and Prime Video India, Classical Dance Influencers blend their cultural artistry with modern lifestyle elements, promoting diverse products and events to inspire and connect with a global audience.
The image displays beauty and fashion brands that have recently collaborated with Classical Dance Influencers. A larger brand logo indicates a higher number of partnerships. Over the past six months, Lakmé India has led with 3 collaborations. MAC Cosmetics India, Maybelline India, Nasoprofumi, and Satrang Delhi have each collaborated twice. Meanwhile, brands like Try Sugar, TrueBrowns, Shrus Eternity, Prime Video India, PAC Cosmetic, Omior, Netflix India, Ganga Official, and Eros Now have each done one influencer collaboration.
burritu collaborates with The Happening Space Surat to bring the passion of Aashiqui ka Junoon to life! 💜🤌🏻🤍
Join the exclusive dance workshop on 4th May, Sunday, 2-4 PM at @thehappeningspace_, featuring choreography by burritu and Aajana Chlee.
Rhythm Jain collaborates with Malang Dance Company to bring the soulful vibes of “Sajna ve Sajna” to life. 💙
Capturing heartfelt emotions through dance, this performance features stunning choreography, beautiful editing by Panicker Production, and outfits by True Browns.
Dance Influencers
They engage followers through dynamic dance videos, choreography workshops, and lifestyle posts, collaborating with brands across multiple industries. Partnerships include fashion and apparel brands like Myntra, Sabyasachi Official, and Adidas India for performance wear and traditional attire, beauty and personal care brands like Lakmé India, L’Oréal Paris, and The Derma Co India for makeup and skincare, and entertainment platforms like Netflix India, Sony TV Official, and Jio Cinema for dance shows and music promotions.
Through collaborations with brands like Urbanic In, and Prime Video India, Dance Influencers fuse their artistry with lifestyle and entertainment, promoting diverse products and events to inspire creativity and connect with global audiences.
The image showcases fashion, beauty, and entertainment brands that have collaborated with Dance Influencers over the past six months. A larger brand logo indicates a higher number of influencer partnerships. Eros Now and Myntra lead with 4 collaborations each, followed by Skechers India with 3. Zee Tamizh, Liberty Shoes, Netflix India, Maybelline India, L’Oréal Paris, Urbanic India, Vijay Television, and Zee Marathi Official have each done 2 collaborations. Meanwhile, brands such as Red Tape India, The Derma Co, Star Plus, Try Sugar, Sony TV, Renee, Aqualogica, Prime Video, and Cetaphil India have each partnered once with influencers.
Rhythm Jain collaborates with Zee Marathi to bring the soulful vibes of “Sajna Ve Sajna” alive.
Inspired by the captivating energy of Shehnaaz Gill, this semi-classical dance performance features choreography by Rhythm Jain and the talented team at Malang Dance Company.
Surya Dbi1693 collaborates with Vijay Television to present “JODI: ARE YOU READY?” — a passionate celebration of dance and dedication.
Conclusion
India’s dance influencer ecosystem is reshaping cultural narratives and consumer behavior through creativity, authenticity, and digital reach. From celebrity choreographers to classical dancers, macro/micro creators, and everyday enthusiasts, these influencers connect deeply with audiences across fashion, beauty, fitness, and entertainment.
Their engaging content ranging from performances to tutorials drives trends, fosters cultural pride, and inspires lifestyle choices. For brands, they offer powerful opportunities to build authentic, culturally resonant connections. As this space evolves, dance influencers will remain at the forefront of storytelling, innovation, and digital engagement both in India and beyond.
Lists of top influencers
Micro Choreographers
Macro Choreographers
Celebrity Choreographers
Classical Dance Influencers
