Cluckin’ Good Times: Barbeque Nation’s Kukkad Carnival Goes Pan-India
Introduction
Barbeque Nation knows how to throw a feast and with the Kukkad Carnival running from 10th June to 10th July 2025, they turned up the heat on chicken lovers across India. This limited-time food festival transformed the restaurant’s already popular buffet into a chicken celebration, with over 10 new starters, live grills, dessert counters, and regional twists on crowd-favorite chicken recipes. Whether it was the Stuffed Chicken Cheese Tikki, the rich Murgh Changezi, or the crispy Chicken Keema Samosa, the Kukkad Carnival offered something exciting in every bite.
Creators from cities like Pune, Jaipur, Bhubaneswar, and Delhi showcased the full Barbeque Nation experience sizzling platters, festive ambiance, and flavorful feasts, all under one roof. Add in live music, student discounts, group offers like #7At777, and vibrant in-store energy, and it’s clear: this wasn’t just another buffet it was Barbeque Nation at its most creative and culturally resonant.
Real Influencer Moments
From sizzle-packed platters to squad-meal shoutouts, Barbeque Nation’s Kukkad Carnival had creators across India turning buffets into binge-worthy reels. Here are 8 standout moments:
Kavita Daiya (@kavitadaiya2012)
From grills to desserts, Kavitadaiya brought the Jaipur vibes alive with a peppy reel highlighting the Kukkad Carnival’s flavor-packed experience. Her post captured 26K+ views and 160+ likes.
Known for his energetic storytelling, MisterTikku’s Hindi narration made the Delhi audience feel the FOMO. With over 363K views and 9.4K+ likes, his reel became a viral push for the campaign.
Bhubaneswar Bhukkad (@bbsr.bhukkad)
Local flavor met food fest as this Bhubaneswar-based creator gave a clean roundup of offers, music, and buffet specials striking 6.3K + views and resonating with regional foodies.
A quick tour of chicken specials like Tandoori Ghee Roast Biryani helped this Pune reel land 5.9K + views and show how irresistible the carnival looked in action.
Mala Ray & Tanushree Ray (@food_swaad_anusar)
With hashtags galore and an inviting voiceover, this foodie brought a touch of authenticity to the campaign generating over 10K views and 5K+ likes.
A reel packed with sizzles and vibes, her visual-first approach crossed 90K views and showcased the grill-and-chill energy Barbeque Nation promised.
Mehak & Hina (@honey_.n_.hina)
With warm filters and mouthwatering close-ups, this reel highlighted the Rs.777 squad offer. It soared with 104K+ views and nearly 1K likes, perfecting the mix of friends and food.
Annu singh (@official_annu_2122)
A menu walkthrough featuring starters, mains, desserts, and festival specials made this reel a compact carnival teaser garnering 62K+ views organically.
Chicken, Creators, and the Carnival Effect
Barbeque Nation’s Kukkad Carnival wasn’t just about food it turned into a full-blown vibe on Instagram. Across cities, creators showed that this wasn’t just another buffet; it was a place to hang out, celebrate with friends, and eat your heart out. Whether it was the Rs.777 group offer, student discounts, or birthday shoutouts, reels made it feel like the spot to be.
What worked especially well was the local flavor. Creators from Bhubaneswar, Pune, Jaipur, and beyond captured the essence of their cities blending food shots with music, storytelling, and even crowd interactions. Each reel felt personal, like a friend giving you a weekend recommendation.
The best part? Most of these posts weren’t even paid. And yet, some hit over 100K views, just on the strength of good food, smart offers, and creators genuinely enjoying the experience. For a seasonal, offline-first campaign, Barbeque Nation managed to build real digital buzz one juicy chicken reel at a time.
Beyond the Buffet: What Marketers Can Learn
Barbeque Nation’s Kukkad Carnival is a reminder that even a brick-and-mortar experience can win big online when the story is strong and the creators are the right fit. The campaign didn’t rely heavily on paid partnerships or overproduced content. Instead, it leaned into authenticity, regional relevance, and simple, shareable hooks like unlimited chicken, live grills, and limited-time deals.
By letting food-loving creators lead the narrative in their own voice, the brand turned a seasonal festival into something people genuinely wanted to explore and share. For marketers, the takeaway is clear: if your product delivers joy offline, creators can help amplify that joy online one reel, one region, and one real moment at a time.
