Influencer Marketing in Beauty and SKIncare category 2025
The beauty and personal care industry continues to evolve with the rise of digital influence, influencer-led marketing, and experiential campaigns
Blogs
Brewing Brand Loyalty: How Instagram Influencer Marketing is Reshaping India’s Coffee Industry
Having a hot beverage in the morning is common amongst a majority of the Indian population. Turns out that a certain section of the population feels that the phrases “opening eyes upon hearing the sound of an alarm clock” and “waking up” cannot be used interchangeably. An alarm clock helps in doing the former but the latter can be done by having some caffeine as a fuel to jumpstart the system.
Influencer Marketing in Athleisure Category 2025
Athleisure has grown from a global trend into a successful fashion segment in India, combining comfort, functionality, and style.
Influencer Marketing in Footwear Category 2025
The Indian footwear market is expected to grow significantly, from $26 billion to $90 billion by 2030. This growth is driven by increasing disposable incomes, urbanization, growing fashion consciousness, and e-commerce expansion.
Why Influencer Marketing is Crucial for Your Brand’s Success
Dive into the impact of Influencer Marketing and its role in elevating brands. Learn how trust and engagement drive success.
Influencer marketing strategies
INFLUENCER MARKETING STRATEGIES The Evolution of Influencer Marketing Strategies: Harnessing the Power of Social Media Influencer marketing has emerged as one of the most effective strategies for brands to reach and engage with their target audience. With the rise of social media platforms, influencers have gained significant influence and the ability to sway consumer behavior. …