FirstCry’s #LittleSwimmersClub25 campaign made a splash across Instagram with vibrant, parent-led reels showcasing adorable swimwear moments. From poolside giggles to unboxing excitement, these influencer stories brought FirstCry’s summer essentials to life—blending trust, style, and real parenting charm.
Domino’s India went big literally with its Big Big Pizza launch, backed by 50+ creators, viral reels, and a wave of social buzz that made this campaign one of its most talked-about moments in 2025.
The vivo Hustle Challenge influencer campaign marked a bold, creator-first move for the brand’s T4 5G launch.
In today’s influencer driven brand landscape, brands often face a crucial decision: Should they collaborate with micro or macro influencers? We analyzed real-world influencer data to uncover actionable insights. Here’s what the numbers reveal.
Introduction Why Long Term Collaborations Work? Key Metrics for Measuring Success: How We Did the Analysis? Brand Specific Strategies Conclusion Introduction The Indian beauty industry is shifting from one-off influencer campaigns to long-term partnerships with creators. Brands like Purplle, MyGlamm, and Myntra Beauty are leading this trend, focusing on loyalty, consistency, and audience trust over …
Long Term Influencers Strategies in Indian Beauty Industry Read More »
In the fast-paced world of skincare, Dot & Key has carved out a unique spot for itself through savvy influencer marketing. From being relatively unknown to becoming a well-loved D2C brand, Dot & Key’s journey is a textbook example of how pairing the right creators with a consistent strategy can lead to a major brand breakthrough.
Career & Education influencers are redefining how brands connect with learners and professionals in the digital age.
Music influencers connect brands to audiences through emotion and sound.
Dance influencers are changing the way brands connect with people using creativity, culture, and community to make a lasting impact.
Gaming influencers are reshaping technology marketing, creating powerful connections between brands and passionate gaming communities.
