Health & Wellness Influencer Marketing Report 2025
Comprehensive Analysis of Influencer Marketing in India's Health & Wellness Industry
Content
Leading Indian Health & Wellness Brands
Calm
It promotes meditation and mindfulness through its app, emphasizing sleep support & stress reduction
Followers growth of 130+ Health & Wellness brands in the last six months
Ayurveda and Nutrition
The Ayurveda and Nutrition market is witnessing robust growth, fueled by rising consumer interest in natural, clean, and holistic health solutions. With a strong preference for transparent labeling and healthier alternatives, consumers are driving demand across categories like snacks, dairy, and plant-based proteins, while also embracing ingestibles for skin, hair, and gut health.
The market blends established Ayurvedic giants like Charak Pharma (powering Vedistry since 1947), Dabur, and Hamdard Foods with a wave of innovative emerging brands. Nutrition-focused players such as The Whole Truth Foods, True Elements, and Slurrp Farm emphasize clean, natural ingredients, while OZiva, Kapiva, and Plix cater to plant-based wellness needs. Dedicated Ayurvedic brands like Vedistry, Nat Habit, and Vasu Healthcare offer specialized solutions, from online consultations to fresh formulations, alongside beauty brands like Vritilife and Lotus Botanicals incorporating Ayurvedic elements into skincare.
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Brand Reels
Fitness and Physical Wellness
The fitness and physical wellness market, particularly in India, is thriving, propelled by trends like large-scale fitness expos, the rise of gym franchises, and a growing focus on bodybuilding and nutrition. Consumers are increasingly seeking personalized solutions for weight management, strength building, and specific health needs, alongside convenient and tech-savvy fitness options.
This vibrant market features a mix of established and emerging players catering to diverse preferences. Global gym chains like Anytime Fitness and We Are Cult leverage their 24-hour access and advanced facilities, while emerging brands like Olympian Gym expand through franchising. Equipment giants such as Life Fitness India, Grand Slam Fitness Equipment, and Viva Fitness dominate with innovative offerings like smart-connected treadmills, joined by newer names like Realleader USA and Aerofit India.
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Medical Services
The medical services market is evolving rapidly, with a strong shift towards preventative care, disease management, and women's health, fueled by rising consumer demand for accessible, personalized, and wellness-focused solutions. Trends like advanced diagnostics, telehealth, and community health initiatives are reshaping the landscape, alongside a growing integration of skincare into overall health.
This dynamic market features a blend of established giants and innovative newcomers. Pharmaceutical leaders like Abbott Global, with its FreeStyle Libre 3 for diabetes and i-STAT TBI test for concussions, and Cipla, offering Prolyte ORS and at-home diabetes testing, dominate alongside Glenmark Pharma and Mankind Pharma. Emerging brands like Azah Care, with rash-free menstrual products, and Allara Health, focusing on women's hormonal health, cater to niche needs.
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Mental Health & Well-being
The mental health and well-being market is expanding rapidly, fueled by heightened awareness, destigmatization efforts, and a shift towards integrating mental wellness into daily life. Consumers are embracing digital solutions, holistic approaches, and preventative care, driving demand for accessible, personalized, and evidence-based support.
This vibrant market features a mix of established and emerging players addressing diverse needs. Leading apps like Headspace and Calm offer meditation, sleep aids, and mindfulness tools, often through partnerships with employers like BlackRock or platforms like LinkedIn. Emerging platforms such as Amaha Health, with its focus on couples and individual therapy, and Manoshala, providing online therapy, cater to convenience and specific demographics, alongside youth-focused Kaha Mind and workplace-oriented YourDOST. Non-profits like The Live Love Laugh Foundation champion awareness, while influencers like Mandy J Ross and brands like Therapy Notebooks enhance engagement. Growth is propelled by technological advancements, workplace wellness initiatives, and a cultural shift towards proactive care, with holistic offerings like Therapize India's Yoga Psychology reflecting consumer interest in mind-body balance. This evolving landscape mirrors a society increasingly prioritizing mental health as essential to overall well-being.
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Brand Reels
Health & Wellness Brand Campaigns: Innovations, Collaborations, and Consumer Trends
This section highlights the dynamic marketing strategies used by leading Health & Wellness brands in India, ranging from influencer-led festive campaigns and functional product launches to cross-brand collaborations and discount-driven promotions.
Product Launches
Brands are introducing innovative products focused on health, convenience, and family-friendly nutrition. Slurrp Farm expanded its portfolio with new launches, reinforcing its commitment to healthy kids' food with natural ingredients like millets and a "no junk" philosophy. Better Flour introduced Better Flour Pasta, a fiber-rich, nutrient-packed alternative designed to make healthy eating enjoyable for kids and stress-free for parents. Meanwhile, HK Vitals launched a women's multivitamin, offering a simple daily dose packed with 21+ essential nutrients for energy, glowing skin, and stronger hair. These launches highlight how brands are catering to health-conscious consumers with innovative, nutritious, and convenient solutions.
Brand Collaborations
Brands are partnering to create unique offerings that blend tradition, health, and engagement. For Raksha Bandhan, The Whole Truth Foods introduced curated gift boxes featuring eco-friendly Rakhis and guilt-free chocolates, combining festive traditions with modern, health-conscious values. The Health Factory India teamed up with Eggoz Nutrition to promote a healthy food pairing, featuring zero-maida pav and protein-rich eggs for a nutritious meal. Meanwhile, Yogabar and Pilgrim encouraged cross-brand engagement by inviting fans to share their favorite products, bridging the gap between nutrition and beauty. These collaborations highlight how brands are creatively leveraging partnerships to enhance their appeal and drive audience interaction.
Sales Events & Giveaways
Brands are using discount codes and influencer partnerships to drive sales and promote healthy choices. The Whole Truth Foods offered a 20% discount (PRIYANKA20) on whey protein and bars, making clean eating more accessible for fitness enthusiasts. Similarly, DamiFit Nutrition introduced a 20% off deal (ARYAN20) on supplements, likely as part of an influencer-driven campaign to attract health-conscious consumers. Brands also run giveaways and contests to increase engagement and community participation.
Conclusion
In conclusion, the Health & Wellness industry in India reflects a vibrant and evolving ecosystem that blends ancient traditions with cutting-edge innovation. From Ayurvedic remedies and plant-based nutrition to digital fitness platforms, personalized medical services, and mental well-being apps, the sector caters to a wide spectrum of consumer needs and lifestyle preferences. Growing awareness around clean labels, sustainable practices, and holistic living continues to reshape market dynamics, with brands and strategies alike. As influencer marketing, tech-driven personalization, and community-driven engagement shape the landscape, the industry is poised for transformative growth. Moving forward, it will be exciting to see how traditional wisdom, digital convenience, and science-backed innovation converge to define the future of health and wellness in India.