Influencer Marketing in Ethnicwear Industry 2025

The Indian ethnic wear market has evolved into a vibrant and dynamic industry, blending centuries-old traditions with contemporary fashion sensibilities. As of 2025, the market is driven by rising disposable incomes, a growing middle class, and increasing demand for occasion-specific attire, such as festive, bridal, and casual wear. Key growth factors include the resurgence of handloom and heritage weaves, the influence of digital platforms like Instagram and e-commerce giants (e.g., Amazon, Flipkart), and a shift in consumer behavior toward sustainable and personalized fashion.Technological advancements, such as AI-driven design tools and ready-to-wear innovations, alongside lifestyle changes favoring comfort and versatility, are shaping the market. The saree, lehenga, kurta, and suit remain staples, reflecting India’s cultural diversity and craftsmanship.

The saree market in India is a vibrant tapestry, weaving together tradition and modernity with a rich array of styles for weddings, festivals, and daily wear. Consumers crave variety, craftsmanship, and value, driving a dynamic sector fueled by heritage and innovation.

This market blends iconic names with rising stars. Established brands like Brand Mandir, Pothys, and Suta Bombay offer Banarasi, Kanchipuram, and Kalamkari sarees, while Satya Paul and Raw Mango dazzle with vibrant designs. ITC’s Mavuris champions sustainable artisanal weaves. Emerging players like Kaarigai Sarees, Aavaranaa, and Kovaipattu shine with niche offerings, from silk mark-certified Kanchi to ready-to-wear “zip & go” sarees by Sree Sai Silks. Growth is propelled by festive discounts, online accessibility via Instagram and websites, and tailored innovations like custom blouses and sustainable fabrics. Collaborations with influencers and bridal collections amplify this market’s allure, blending timeless elegance with contemporary flair.

The lehenga and bridal wear market is flourishing, fueled by the fervor of India’s wedding season and a blend of traditional grandeur with modern flair. Consumers seek intricate craftsmanship, vibrant colors, and customizable elegance, driving a vibrant sector rich in sophistication and celebration. This market showcases a mix of iconic designers and rising stars. Established names like Falguni Shane Peacock, Tarun Tahiliani, and Manish Malhotra dazzle with exclusive bridal collections, while Odhni World and Kalki Fashion cater to festive and wedding needs. Anita Dongre and Ritu Kumar elevate heritage designs, and Ensemble India curates multi-designer luxury. Emerging players like Kara’s Trendz, with events like Shaadi Carnival, and Sony Bridals offer accessible glamour, while WeddingLehengas and House of Surya provide customizable options with global shipping. Growth is propelled by bridal exhibitions, influencer-driven social media, and new collections blending tradition with modernity. Events like Bridal Asia and a focus on bespoke details amplify this market’s radiant appeal.

The suit and kurta market in India is a vibrant blend of festive elegance and everyday comfort, driven by a surge in demand for versatile ethnic wear. Consumers seek affordable, stylish, and customizable designs, fueling a dynamic sector rich with tradition and modern flair. This market features a robust mix of established and emerging players. Icons like Libas India, W for Woman, and Ritu Kumar lead with trendy yet heritage-inspired collections, while Biba, Fabindia, and Jaypore shine through craftsmanship and collaborations. Retail giants like Myntra, Flipkart, and Shoppers Stop amplify reach. Emerging brands such as Melange Designing Studio, Rhua Official, and Maitri Jaipur offer bespoke handcrafted kurtas, and labels like Bunaai and Fashor cater to Indo-western tastes. Growth is propelled by festive sales, social media-driven influencer partnerships, and omni-channel accessibility. Exhibitions and sustainable handloom initiatives further boost this market’s appeal, marrying cultural roots with contemporary chic.

The men’s ethnic wear market in India is thriving, propelled by wedding and festive seasons that ignite demand for elegant, versatile outfits. Consumers blend tradition with modern flair, seeking sophisticated groom wear and comfortable festive styles, fueling a vibrant and dynamic sector. This market showcases a blend of established giants and emerging designers. Manyavar leads with a vast retail network and budget-friendly wedding wear, while Tasva, backed by Tarun Tahiliani and Ranbir Kapoor, dazzles with collections like BAARAAT. Ethnix by Raymond and Siyaram's fuse heritage with craftsmanship, and Gargee Designers cater to festive elegance. Emerging players like Tonny Designers, Dulha Paksh, and Brahaan Official offer bespoke sherwanis and kurtas for niche occasions. Growth is driven by celebrity endorsements, new store expansions, and vibrant fashion shows like the TasvaShow. Social media amplifies this market’s appeal, blending timeless traditions with contemporary swagger for celebrations like Diwali and Navratri.

This section explores the varied marketing strategies adopted by ethnic wear brands in India, including promotional campaigns, product launches paired with sales events, and lifestyle-oriented promotions.