ChaloSunscreenLagaye: How Garnier Made Sunscreen the Coolest Summer Essential
Garnier Sunscreen Influencer Campaign: “Let’s Sunscreen, Shall We?”
This summer, Garnier India didn’t just launch sunscreen they launched a movement. With the catchy hashtag #ChaloSunscreenLagaye, the brand turned a daily skincare step into a social ritual. Anchoring the campaign was the launch of Garnier Super UV Cooling Water-Gel, a lightweight SPF 50 solution designed for Indian skin types that promises “protect bhi, cool bhi” a phrase that quickly became the campaign’s battle cry.
To drive this message home, Garnier India created a playful and memorable “Sunscreen Anthem.” Moreover, they made it relatable by casting youth icons Rasha Thadani and Vedang Raina. The anthem’s energetic hook invited users to groove, glow, and most importantly apply sunscreen daily. From relatable reels to danceable beats, Garnier crafted a campaign that felt more like a summer trend than a typical product push.
By leaning into the language of Gen Z and Millennial audiences, the brand broke through the clutter of seasonal skincare ads and built a sunscreen-first culture on social media. Because in 2025, SPF wasn’t optional, it was cool.
Reel Highlights from the Garnier Sunscreen Influencer Campaign
Here are some standout posts from the #ChaloSunscreenLagaye, pulled straight from our Sales dashboard. These everyday, energetic moments brought the challenge to life:
Rohan kept it cool with Garnier’s SPF 50 Cooling Gel, highlighting how it’s lightweight and refreshing—perfect for men’s summer skincare. His chilled vibe and #SwipeToCool energy struck the right note, driving 63K+ views.
Echoed the Rasha-Vedang anthem with “Sunscreen lagao, cool ban jao”, delivering the message in a crisp, direct format. The post was clean, simple, and brand-faithful.
Channeled vacation vibes with “Chalo sunscreen lagaye aur chill hojaye 🌞🕶️👒”. Her upbeat tone and sunny visuals made it a feel-good post, earning 3.3K plays and 17 comments.
Peppypapz jumped straight into the viral anthem trend, dancing to the Rasha-Vedang jingle with flair. With slick transitions and Garnier’s UV gel in hand, this reel helped embed the sunscreen into summer’s must-do rituals.
Delivered a bold, cinematic reel syncing to the anthem line “Rasha and Vedang ne bola sunscreen lagao.” With over 187K views, this became one of the standout creator-led entries in the campaign.
Angel Kritika(@angelkritika2571)
She leaned into the anthem trend with an energetic and upbeat take. While the reel kept it light and fun, it still nailed the “protect your cool” message with Garnier’s new SPF essential.
Mirrored the Rasha-Vedang message with high-energy delivery. Her reel stood out with clean editing, breezy mood, and 3.1K plays on a small but engaged follower base.
Recreated the iconic Rasha-Vedang line “Protect bhi, cool bhi” with effortless ease. The short reel packed a visual punch and earned 2.6K plays with 166 likes.
How the Garnier Sunscreen Influencer Campaign Was Executed
Garnier India’s #ChaloSunscreenLagaye campaign was built for Instagram—and it showed. From concept to content, every piece was designed to blend seamlessly into users’ Reels feeds while driving home one message: sunscreen is essential, and Garnier makes it cool.
The execution hinged on a few smart elements:
- Audio-first content: The campaign anthem featuring Rasha Thadani and Vedang Raina acted as the sonic anchor. Its catchy hook—“Protect bhi, cool bhi”—gave creators a ready-made format to riff off.
- Recurring themes: Influencers echoed key campaign phrases and visuals. Whether through captions or audio, repetition of “cooling water-gel”, “no white cast”, and “ProtectYourCool” reinforced the brand’s USPs.
- Aesthetic playbook: Bright lighting, outdoor settings, breezy clothing, and visible sunscreen application were common visual cues. This built consistency across posts while allowing for the creator’s personality to shine through.
- Paid + Organic mix: Of the 8 sampled reels, 3 were paid partnerships, but the tone remained cohesive throughout. Organic creators leaned into the brand language, proving Garnier’s narrative had cultural stickiness beyond ads.
- Hashtag stacking: Alongside the main tag, #ChaloSunscreenLagaye, creators used #ProtectYourCool, #CoolingWatergel, and #GarnierIndia—helping the campaign trend across niches like skincare, summer fashion, and lifestyle.
By meeting audiences where they scroll—and speaking their language—Garnier didn’t just promote SPF, it made it part of the summer experience.
Conclusion
With #ChaloSunscreenLagaye, Garnier India didn’t just launch a product — they launched a moment. By fusing music, creator energy, and clear messaging, the brand turned SPF into a summer lifestyle statement. As a result, from micro-influencers to trending audio, the campaign proved that when content feels fun, functional, and familiar, engagement naturally follows.
In a cluttered skincare market, Garnier found the sweet spot: cool messaging with credible creators. And just like that, sunscreen became not just a routine but a reel-worthy ritual.
