Case Study

Sleep Smarter with #SmartGRID

The Sleep Company’s #SmartGRID campaign proved that comfort sells best when creators tell the story. From pillows to recliners, influencers showcased real-life benefits of SmartGRID® tech driving buzz, trust, and views. This blog dives into how authentic content and niche targeting turned a sleep brand into a social media standout.

Kids swim

#LittleSwimmersClub25: FirstCry’s Dive Into Summer Campaign Wins

FirstCry’s #LittleSwimmersClub25 campaign made a splash across Instagram with vibrant, parent-led reels showcasing adorable swimwear moments. From poolside giggles to unboxing excitement, these influencer stories brought FirstCry’s summer essentials to life—blending trust, style, and real parenting charm.

Tint That Does It All: L’Oréal Paris #InfallibleInMyTint Campaign

L’Oréal Paris’ #InfallibleInMyTint campaign brought summer-ready skin to life with a sweat-proof serum tint that glowed across Instagram. From mimicry to minimalism, influencers showcased real-skin radiance in everyday routines—making this one of the season’s most relatable and versatile beauty launches.