 Double the Glam, Double the Real: Inside Estée Lauder’s #DoubleWearDoubleMe Campaign
Barcelona backdrops, real beauty routines, and a foundation that never quits — Estée Lauder’s #DoubleWearDoubleMe campaign shows how duality wins in 2025.
Case Study
ABH’s Sugar & Spice Campaign: A Global Glam Launch
Anastasia Beverly Hills brought its signature glam to Southeast Asia with the #ABHSugarandSpice campaign — a bold product drop paired with a regional event, global influencer moments, and the ultimate beauty face-off between Sugar and Spice palettes. Here’s how ABH turned a product launch into a cross-border celebration of style.
Roadster’s #StyleOnTheGo Campaign: Fashion in Motion
Roadster’s #StyleOnTheGo campaign turned fashion into a movement, highlighting creators who styled the brand on the move — from daily commutes to scenic escapes. Through everyday fashion, denim staples, and bold statements, this campaign created a digital trail of individuality and style across India’s youth.
Say Bye to Frizz with Love Beauty and Planet
Frizz doesn’t stand a chance. This creator-led campaign by Love Beauty and Planet delivered quick, visible results with a gentle, planet-loving touch.
Simple Skincare India’s #NothingButKind Influencer Push
Simple Skincare India’s influencer campaign proved that kind, no-fuss skincare can still make noise. With relatable creators and the #NothingButKind message, the brand turned everyday skin routines into shareable content wins.
YourCrocsYourStoryYourWorld: Crocs India Empowers Style
Crocs India’s latest campaign, #YourCrocsYourStoryYourWorld, invites everyone to express their style through comfort. From creators to everyday wearers, Crocs become a canvas for self-expression.
Emami’s #HealthyAndTasty Campaign That Made Everyday Food Go Viral
Emami’s #HealthyAndTasty campaign blended high-protein soya, bold Indian spices, and creator-led reels to make everyday food feel exciting and shareable.
BeingLikeMe Campaign: How Maccaron Redefined K-Beauty
Maccaron’s #BeingLikeMe campaign brought K-beauty and self-expression together through real influencer stories, unfiltered skincare routines, and a bold message: beauty looks best when it’s unapologetically you.
Sunsilk’s #FrizzOffShineOn: The Serum That Ruled Instagram
Sunsilk’s #FrizzOffShineOn campaign turned everyday frizz fixes into standout Instagram moments. With creators flaunting 48-hour shine, the Super Shine Hair Serum became more than a product—it became a must-have ritual.
SummerPop by Kay Beauty: The Hottest Drop of the Season
Kay Beauty’s #SummerPop campaign turned up the heat this summer with vibrant makeup looks, Katrina Kaif’s radiant presence, and creators who made color fun again.