BeingLikeMe Campaign: How Maccaron Redefined K-Beauty
What is Maccaron?
In a world obsessed with flawless filters and beauty trends that change faster than the seasons, Maccaron is carving out a fresh, authentic space. Based in India and inspired by Korean beauty culture, Maccaron is an e-commerce platform that brings 100% authentic Korean skincare, makeup, and haircare products right to your doorstep.
With over 18,000+ products from 380+ Korean brands like COSRX, Benton, Klairs, Some By Mi, and The Face Shop, Maccaron isn’t just selling K-beauty it’s curating an experience. Whether you’re a skincare rookie or a 10-step routine pro, Maccaron makes Korean beauty accessible, fun, and personalized.
From product education to ingredient transparency, and a seamless mobile app shopping experience, Maccaron has grown rapidly since its launch in 2019, even expanding to offline stores and international markets like the UAE, Saudi Arabia, and Kuwait.
The #BeingLikeMe Campaign — A Movement, Not Just Marketing
While most beauty campaigns still push the narrative of “aspiration,” Maccaron flipped the script with its bold campaign #BeingLikeMe.
The campaign centers around authenticity, self-love, and breaking stereotypes. It’s not about fitting into a box; it’s about breaking it open and showing what beauty looks like when you own who you are.
Through a series of influencer collaborations and user-generated content, Maccaron created a space where creators showed up as themselves with no filters, no facades, just raw, relatable beauty. Whether it was skin texture, bold experimental looks, or minimalist routines, every post under the #BeingLikeMe hashtag felt real and empowering.
Parmeeet demonstrates how this Korean toner has become a game‑changer for her skincare routine, giving her a luminous glow like never before. The video captures the quick and easy application, making it a must‑try for anyone chasing that fresh, dewy, no‑filter skin. Perfect for the trend‑aware beauty lover living the #beinglikeme vibe.
Coffee.Dedo_O shines a spotlight on the benefits of a Korean toner that delivers a noticeable, natural glow. The influencer’s before‑and‑after captures its results beautifully, making it ideal for those looking for a no‑nonsense way to hydrate and brighten their skin every day. A glow‑to‑go essential for #beinglikeme skincare rituals.
“Botox in a bottle?” AestheticsofJ’s post teases the intriguing benefits of this Korean toner that hydrates and plumps skin like a charm. Perfect for those who want a smoother, fresher, and firmer complexion with minimal effort — an ideal fit for the #beinglikeme beauty routine.
Khukiii shines the spotlight on the Roman lip tint, showing how effortlessly it delivers rich, long‑lasting color. The results are bold, glossy, and natural — making it ideal for a polished, put‑together look every day. Perfect for those chasing that dreamy K‑beauty pout, making it a must‑have for #beinglikeme trendsetters.
In this post, Meow_Prasha demonstrates the magic of the viral Tirtir cushion foundation — a quick, seamless application that gives skin a filter‑like, airbrushed finish. Perfect for busy beauty lovers who want to nail a flawless base in seconds, making it a perfect pick for the #beinglikeme glow‑on‑the‑go.
MakeupMischiefsby delivers an insightful review of the popular Age‑R mask for firming and toning. The influencer captures its spa‑like feel and noticeable results, making it a holy‑grail pick for those chasing lifted, toned, and youthful skin from the comfort of home. A must‑try for #beinglikeme beauty rituals.
IdenticalCliche spotlights Klairs’ Midnight Blue Calming Cream — an ideal fix for redness and sensitivity. The post captures its soothing, barrier‑repairing benefits for tired or over‑exfoliated skin. Perfect for those looking for calm, balanced skin that feels revitalized every morning, making it an ideal pick for the #beinglikeme skincare routine.
Rimenhawihi’s post shines a spotlight on Klairs’ Midnight Blue Calming Cream, highlighting its soothing properties and effectiveness for tackling redness, dehydration, and sensitivity. An essential skincare pick for anyone looking for a balanced, nourished, and serene glow — making it a must‑have for the #beinglikeme trend.
Why #BeingLikeMe Worked — The Success Story
What makes this campaign special is how relatable it was. In a saturated influencer space, #BeingLikeMe felt refreshing and honest. It wasn’t just a trending hashtag — it became a statement.
- Widespread engagement: Influencers across different tiers — from micro to macro — participated and drove high reach and engagement.
- Conversation starter: The campaign sparked discussions about skin positivity, individuality, and K-beauty rituals that felt personal instead of promotional.
- Community-building: The hashtag helped foster a sense of belonging, where users felt comfortable sharing unfiltered selfies and their own skincare journeys.
- Impact on sales: Maccaron saw a noticeable uptick in traffic and interest in products featured organically in #BeingLikeMe posts.It also set a new tone for what brand-influencer collaborations could look like: authentic, creative, and driven by personality rather than perfection.
Maccaron didn’t just launch a campaign — they launched a mindset. In an industry often criticized for its rigid standards, #BeingLikeMe reminded us that true beauty lies in individuality.
As Maccaron continues to grow — expanding its app, launching offline stores, and bringing K-beauty closer to Indian consumers — it’s also setting an example for how brands can use platforms to spark real conversations and empower real people.
So if you’re tired of chasing perfection and just want to be, unapologetically, you — then maybe it’s time to join the movement.
Because being flawless is overrated. But #BeingLikeMe? That’s iconic.
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