Anastasia Beverly Hills brought its signature glam to Southeast Asia with the #ABHSugarandSpice campaign — a bold product drop paired with a regional event, global influencer moments, and the ultimate beauty face-off between Sugar and Spice palettes. Here’s how ABH turned a product launch into a cross-border celebration of style.
Frizz doesn’t stand a chance. This creator-led campaign by Love Beauty and Planet delivered quick, visible results with a gentle, planet-loving touch.
Simple Skincare India’s influencer campaign proved that kind, no-fuss skincare can still make noise. With relatable creators and the #NothingButKind message, the brand turned everyday skin routines into shareable content wins.
Emami’s #HealthyAndTasty campaign blended high-protein soya, bold Indian spices, and creator-led reels to make everyday food feel exciting and shareable.
Sunsilk’s #FrizzOffShineOn campaign turned everyday frizz fixes into standout Instagram moments. With creators flaunting 48-hour shine, the Super Shine Hair Serum became more than a product—it became a must-have ritual.
Myntra’s #GetLocalWithMyntra campaign blended hyperlocal pride with creator storytelling. From Jaipur to Guwahati, influencers styled outfits under ₹999, turning city streets into scroll-worthy lookbooks—and making local fashion a national trend.
Garnier India’s #ChaloSunscreenLagaye campaign turned SPF into a summer anthem, combining music, influencers, and skincare to make sunscreen feel cool, essential, and reel-worthy.
Samsung’s Galaxy S25 influencer campaign turned creators into storytellers — showcasing real AI features like Audio Eraser and Game Booster across Instagram reels, without any over paid partnerships.
Tira turned two and it was anything but subtle. From celebrity cameos to creator codes, GRWM marathons to cherry-themed lips, the #TiraTurnsTwo campaign gave us a masterclass in birthday marketing done right.
The Sleep Company’s #SmartGRID campaign proved that comfort sells best when creators tell the story. From pillows to recliners, influencers showcased real-life benefits of SmartGRID® tech driving buzz, trust, and views. This blog dives into how authentic content and niche targeting turned a sleep brand into a social media standout.
