Say Bye to Frizz with Love Beauty and Planet
Tired of Frizz? These Creators Found a 2-Minute Fix That Actually Works
Frizz and Indian weather go hand in hand and let’s be honest, we’ve all had those days where no amount of combing helps. That’s exactly why Love Beauty and Planet India launched the #SayByeByeToFrizzyHair campaign. Teaming up with creators from all over the country, the brand put its Argan Oil & Lavender Hair Masque and Serum in the spotlight, a duo that promises smooth, shiny hair in just two minutes.
But this campaign wasn’t just about good hair days. It was also about real people, simple routines, and products that are not only kind to your strands but also kind to the planet. From festive GRWM moments to rainy-day curl fixes, creators showed how a little self-care (and the right formula) can make a big difference.
Real Moments of Saying Bye to Frizz
Here are some standout posts from the #saybyebyetofrizzyhair, pulled straight from our Sales dashboard. These everyday, energetic moments brought the challenge to life:
Alma Hussein (@alma_hussein28)
Alma opened up about building a better relationship with her hair and shared how this Argan Oil-powered duo transformed her routine. Her quick fix? A 2-minute mask and a few drops of serum — that’s all it took to ditch the frizz and bring in the shine.
Pooja Vedarathinam (@poojavedarathinam)
Pooja kept it simple yet convincing, showing how the products work like a charm while staying vegan, cruelty-free, and packaged in recycled plastic. Her calm, lavender-toned visuals matched the product’s vibe beautifully.
In a behind-the-scenes moment from a music rehearsal, Darini paused mid-warm-up to fix her frizz and the results were instantly visible. It was a quick reset that not only transformed her hair but also lifted her mood.
“Mask it. Serum it. Flaunt it.” — Pooja turned this into a mini haircare mantra while flaunting bouncy, glossy hair. Her confident energy and soft curls made the reel both aspirational and relatable.
Nini’s reel was all spa-vibes and softness. She walked her audience through how the Argan Oil & Lavender Masque gives her that just-back-from-the-salon feel — minus the salon.
This one’s for the curly girls! Vibha dropped a 7-step guide to managing curls in summer humidity — from masking to bedtime bonnets. A real, informative, and super helpful take on frizz control.
From “frizz to fabulous,” Bachuuuu’s sleek transformation was a visual treat. She credited the masque and serum duo for making her hair feel smooth, manageable, and photo-ready.
Surabhi & Samriddhi (@surabhi.samriddhi)
For these travel-loving twins, changing water and weather usually meant frizzy hair nightmares. But this duo turned out to be their constant delivering silky strands no matter the city.
A Diwali GRWM with frizz-free hair? Yes, please. Her reel blended festive energy with practical tips and made the case for why this 2-minute duo deserves a spot in your holiday glam routine.
Shrishti Munka (@shrishtimunka)
Shrishti’s festive hairdo came with a smooth start — quite literally. She highlighted how the lavender scent and frizz-taming power of the products helped her nail the look she wanted.
“Festive season = frizz season,” Mahira joked as she showed off her sleek, flowing hair. Her fans loved how effortlessly she fit the duo into her routine and still looked red carpet ready.
Pooja Raina (@truefashionholic)
Pooja focused on longevity smooth hair that lasts all day with a hint of that signature lavender fragrance. Her glow-up reel was part glam, part wellness, and all good hair.
How the Frizz-Free Message Landed
What made this campaign click wasn’t just the promise of frizz-free hair, it was how real the content felt. From creators styling their curls before a show, to GRWM moments during Diwali prep, every reel came across as lived-in and personal. The campaign didn’t try to overdo the glam; instead, it celebrated small but impactful rituals: a quick mask in the shower, a serum swipe before bed, or a touch-up during a travel vlog.
There was also a nice variety in the creator mix. From curly-hair influencers and mom bloggers to beauty YouTubers and TV celebrities, the campaign embraced different hair types, routines, and lifestyles. The common thread? A relatable struggle with frizz and a clean, conscious solution that fit easily into everyone’s day. Soft lavender aesthetics, minimal voiceovers, and natural light settings gave the content an almost no-makeup-makeup vibe, which worked really well for a haircare brand pushing gentleness and sustainability.
What Marketers Can Learn from Going Frizz-Free
The #SayByeByeToFrizzyHair campaign hit the sweet spot between problem-solving and storytelling. By focusing on a universal concern frizz and pairing it with a two-minute fix, Love Beauty and Planet made the content instantly clickable. But what truly elevated it was the way creators made the products feel like a part of their everyday routines, not a product plug. Whether it was mid-show touchups, festive hair prep, or monsoon curl care, the reels felt personal and believable. The brand also played to its strengths: clean ingredients, eco-conscious values, and gentle messaging. Instead of loud branding or overdone tutorials, it let creators speak in their own voice and that authenticity is what made the campaign scroll-worthy, shareable, and ultimately, memorable.
Haircare Influencers
