24.6M
Kylie Cosmetics
@kyliecosmetics
Kylie Cosmetics (@kyliecosmetics) reigns supreme in the beauty world, boasting over 24 million followers and a constantly evolving collection of makeup essentials. From iconic lip kits to innovative new releases like dewy balm sticks and hybrid blushes, their luxurious offerings cater to a diverse audience seeking high-impact glamour. The brand's vibrant aesthetic and aspirational content showcase trendsetting products with unique features – think long-lasting wear and buildable formulas – all while reflecting Kylie Jenner's personal style. Experience the transformative power of Kylie Cosmetics and elevate your beauty routine.
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24.0M
M·A·C Cosmetics
@maccosmetics
M·A·C Cosmetics (@maccosmetics) is a global beauty powerhouse, celebrated for its inclusive ethos ("All Ages, All Races, All Genders") and extensive range of high-performance makeup and skincare. Boasting over 24 million followers, their vibrant feed showcases bold looks, product spotlights (including Studio Fix foundation, Lipglass Air, and M·A·Cximal lipsticks), and collaborations with A-list celebrities and influencers. M·A·C stands apart through its commitment to inclusivity, innovative formulas, and philanthropic initiatives like VIVA GLAM, which supports organizations championing equal rights. For makeup enthusiasts seeking quality, artistry, and a brand that reflects their values, M·A·C offers unparalleled creativity and self-expression.
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22.7M
Sephora
@sephora
Discover Sephora (@sephora), the ultimate destination for beauty enthusiasts with over 22 million followers. Their vibrant Instagram feed showcases a curated selection of makeup, skincare, haircare, and fragrance from top brands and their own Sephora Collection. Sephora's playful yet sophisticated aesthetic, coupled with collaborations with influencers and exciting product launches, creates a highly engaging community. Their unique value lies in offering a diverse range of products catering to all beauty needs and preferences, fostering inclusivity and self-expression. From daily skincare routines to special occasion glam, Sephora empowers beauty lovers to explore their unique style and find their perfect glow.
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18.5M
Anastasia Beverly Hills
@anastasiabeverlyhills
Anastasia Beverly Hills (@anastasiabeverlyhills) is a leading beauty brand celebrated for its high-quality makeup and innovative formulas. With over 18 million followers, their Instagram showcases a luxurious aesthetic, featuring tutorials and product spotlights highlighting brow products (Brow Wiz, Brow Pen, Brow Freeze), complexion must-haves (Beauty Balm, Impeccable Foundation), and a range of lip and eye products (Lip Velvet, Glow Seeker Highlighter). Their unique approach blends professional-level artistry with accessible application techniques, empowering users to achieve flawless looks. The brand consistently delivers long-lasting, high-pigment products, catering to makeup enthusiasts and professionals alike seeking superior quality and a radiant finish. Explore their stunning visuals and discover your next beauty obsession.
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14.5M
NYX Professional Makeup
@nyxcosmetics
Unleash your inner artist with NYX Professional Makeup (@nyxcosmetics), a cruelty-free brand boasting over 14 million followers. Explore vibrant makeup looks featuring must-have items like their iconic Brow Glue, Smushy Matte Lip Balms, and Epic Wear Liners. NYX's playful and inclusive content champions diverse beauty and self-expression, collaborating with artists and celebrating AAPI Heritage Month and LGBTQ+ communities. From bold lip colors to versatile eyeshadow palettes, NYX empowers everyone to create their signature style with high-quality, affordable cosmetics. Discover your next favorite product and join the creative community.
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13.2M
FENTY BEAUTY BY RIHANNA
@fentybeauty
FENTY BEAUTY BY RIHANNA (@fentybeauty) is a global beauty powerhouse, renowned for its inclusive shade ranges and high-impact makeup. This iconic brand offers a diverse collection of lip products (Gloss Bomb, Gloss Bomb Heat, Gloss Bomb Stix), foundations (SoftLit), and highlighters (Diamond Bomb), alongside other makeup and skincare essentials. With a vibrant, playful aesthetic and a fiercely loyal following of over 13 million, FENTY BEAUTY stands out for its unwavering commitment to inclusivity and high-quality, innovative formulas. Experience the confidence and creativity that defines the Fenty effect. Explore their stunning visuals and discover your perfect shade.
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12.6M
Maybelline New York
@maybelline
Maybelline New York (@maybelline) is the iconic makeup brand bringing bold, effortless beauty to millions. With over 12M followers, their vibrant Instagram feed showcases a diverse range of high-quality products, including foundations, mascaras (like the popular Sky High), lip products (Lifter Gloss and Super Stay Vinyl Ink), brow stylers (Super Fluff), and blushes (Sunkisser). Maybelline stands out with its playful, inclusive voice, engaging tutorials, and commitment to mental health awareness through its #BraveTogether initiative. From everyday essentials to trendsetting looks, Maybelline empowers everyone to express their unique beauty, offering accessible luxury and a sense of confidence. Explore their innovative makeup collections and discover your perfect look.
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12.5M
Too Faced Cosmetics
@toofaced
Unwrap the fun with Too Faced Cosmetics (@toofaced), a cruelty-free makeup brand boasting over 12 million followers. Their vibrant feed showcases a playful yet sophisticated aesthetic, highlighting innovative products like their Born This Way foundation, Better Than Sex mascara, and the viral Kissing Jelly lip glosses. Too Faced stands out with its playful approach to high-quality cosmetics, offering a wide range of lip products, eye shadow palettes, and bronzers, all while prioritizing ethical practices. For beauty enthusiasts seeking fun, high-performing, and cruelty-free makeup, Too Faced delivers a truly irresistible experience. Explore their captivating world of color and creativity.
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12.4M
YSL Beauty Official
@yslbeauty
YSL Beauty Official (@yslbeauty) is the epitome of bold luxury, captivating 12 million+ followers with its iconic makeup and fragrances. Their Instagram showcases a vibrant world of couture color, from intensely pigmented lipsticks and eyeshadow palettes (like the Couture Mini Clutch) to the captivating scents of LIBRE and MYSLF. Partnering with A-list celebrities, YSL Beauty delivers high-impact visuals and detailed makeup tutorials, highlighting innovative products like All Hours foundation and the Loveshine lip glosses. This is a brand for those who demand the ultimate in quality, style, and self-expression, offering a luxurious experience that elevates beauty routines. Explore the world of YSL Beauty and discover your signature look.
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10.2M
Urban Decay Cosmetics
@urbandecaycosmetics
Urban Decay Cosmetics (@urbandecaycosmetics) is a leading makeup brand celebrated for its bold, high-performance products. Their Instagram boasts over 10 million followers engaged with vibrant content showcasing innovative eyeshadow palettes (like the iconic Naked line), long-lasting 24/7 eyeliners, and setting sprays, including the popular All Nighter range. Recently launched is the Face Bond Luminizer and Face Bond Foundation, highlighting all-day wear and skincare benefits. The brand's playful yet edgy aesthetic resonates with makeup enthusiasts seeking quality, cruelty-free cosmetics that empower self-expression. Explore their feed for makeup inspiration and discover products designed to create unforgettable looks.
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10.2M
Tarte Cosmetics
@tartecosmetics
Discover Tarte Cosmetics (@tartecosmetics), a leading beauty brand boasting over 10 million followers and renowned for its innovative makeup and skincare. Their vibrant Instagram feed showcases a playful yet sophisticated aesthetic, highlighting iconic products like Shape Tape concealer and the Maracuja Juicy collection. Tarte's commitment to cruelty-free practices, high-quality ingredients (like maracuja oil), and community engagement, including their Kindness Tour, sets them apart. From perfecting your complexion with their Amazonian Clay palettes to achieving that "juicy lip" look, Tarte offers a wide range of products to elevate your beauty routine and enhance your self-confidence. Explore their feed for a glimpse into their world of vibrant colors, natural ingredients, and a passion for beauty that shines through.
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9.9M
Benefit Cosmetics US
@benefitcosmetics
Benefit Cosmetics US (@benefitcosmetics) is the #1 brow brand globally, renowned for its playful approach to beauty. This vibrant brand offers a wide range of high-quality makeup, including brow products, lip tints (like the iconic Benetint), highlighters, and primers (like The POREfessional), along with skincare solutions. Benefit's playful aesthetic and empowering messages resonate with a broad audience, celebrating individuality and confidence. Their unique commitment to community engagement, exemplified by their Bold is Beautiful initiative supporting women's charities, sets them apart. Discover a world of expertly crafted cosmetics that enhance your natural beauty and empower you to express yourself boldly.
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9.9M
ColourPop Cosmetics
@colourpopcosmetics
Immerse yourself in the vibrant world of ColourPop Cosmetics (@colourpopcosmetics), a beauty powerhouse boasting over 9 million followers. Known for its extensive range of high-pigment eyeshadow palettes, creamy Super Shock Shadows, long-lasting lip products (including So Juicy Gloss Balms and Lippie Stix), and innovative formulas like Jelly Much Shadows, ColourPop delivers bold, playful makeup essentials at accessible prices. Their playful, engaging content showcases diverse beauty looks and collaborations, making high-impact makeup fun and achievable for everyone. Discover unique multichrome effects and an array of shades that cater to every style and preference. Explore their ever-evolving collections and be inspired.
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9.8M
NARS Cosmetics
@narsissist
Unleash your inner artist with NARS Cosmetics (@narsissist), a leading luxury beauty brand boasting over 9 million followers. Their Instagram showcases a sleek, high-fashion aesthetic, featuring vibrant imagery and bold product spotlights—from iconic blushes like Orgasm and Laguna to innovative eyeshadow palettes and long-lasting lipsticks. NARS distinguishes itself through its commitment to high-pigment formulas, luxurious textures, and effortlessly chic makeup artistry. Experience the confidence of a rule-breaker and explore a world of sophisticated color and radiant results. Discover their latest collections and captivating beauty tutorials.
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9.7M
Morphe
@morphebrushes
Unleash your inner artist with Morphe (@morphebrushes), a leading beauty brand boasting over 9.8M followers. Their vibrant Instagram showcases high-pigment eyeshadow palettes (like the new ChromaPlus formula!), innovative liquid blush & bronzer drops (Hot Shot!), and an array of expertly crafted brushes. Morphe's playful yet professional voice connects with makeup enthusiasts of all skill levels, offering tutorials and product spotlights. Their commitment to intense color payoff and long-lasting wear, combined with accessible price points, makes creating stunning looks both achievable and fun. Explore their diverse range of cosmetics and elevate your makeup game.
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8.3M
Rare Beauty by Selena Gomez
@rarebeauty
Rare Beauty by Selena Gomez (@rarebeauty) champions self-acceptance through high-quality makeup. Boasting over 7.8 million followers, this inclusive brand offers a range of products, including liquid blushes, tinted lip oils, brow gels, bronzers, and pressed powders, all designed for a natural, radiant look. Their vibrant feed features playful content and heartfelt messaging, emphasizing mental health awareness (1% of sales donated to the Rare Impact Fund). Rare Beauty distinguishes itself with its commitment to inclusivity and fostering a supportive community, creating products that empower individuals to feel confident and comfortable in their own skin. Discover a brand that prioritizes both beauty and well-being.
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7.5M
Bath & Body Works
@bathandbodyworks
Immerse yourself in the delightful world of Bath & Body Works (@bathandbodyworks), where fragrance celebrates everyday moments. This leading brand boasts over 7.4 million followers captivated by its vibrant collection of body care, candles, and home fragrances. From iconic Gingham scents to luxurious Platinum editions, their playful content and engaging sweepstakes highlight innovative products and unique collaborations (like Stranger Things!). Bath & Body Works offers a sensory experience, transforming daily routines into moments of self-care and gifting opportunities. Discover the perfect scent to uplift your mood and enhance your lifestyle.
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7.5M
e.l.f. Cosmetics and Skincare
@elfcosmetics
e.l.f. Cosmetics and Skincare (@elfcosmetics) offers a vibrant beauty experience, boasting 7.3M+ followers. Their playful, inclusive feed showcases cruelty-free, vegan makeup and skincare, including must-have primers (Power Grip, Stay Cool), innovative mascaras (Incredi-Curl), and complexion products (Halo Glow Skin Tint, Camo Liquid Bronzer). e.l.f.'s commitment to affordability and high-quality, clean ingredients, alongside a strong community focus, sets them apart. From everyday essentials to trendsetting launches, e.l.f. empowers everyone to own their unique beauty, providing accessible luxury and a joyful approach to self-expression.
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7.4M
Ulta Beauty
@ultabeauty
Ulta Beauty (@ultabeauty) is your one-stop shop for all things beauty, boasting a massive 7.2M+ follower community. Their vibrant feed showcases a diverse range of makeup, skincare, haircare, and fragrance from top brands and their own collection, often featuring exclusive collaborations and limited-edition products. Ulta Beauty's playful and engaging content highlights trending beauty looks, expert advice, and community engagement, making them stand out with a strong emphasis on inclusivity and self-expression. Discover beauty solutions that enhance your lifestyle, celebrating your unique individuality through high-quality products and exciting events. Experience the possibilities.
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7.2M
Unknown Brand
@hudabeautyshop
Dive into the glamorous world of @hudabeautyshop, a beauty empire boasting over 7 million followers. This powerhouse features coveted makeup collections (including the viral Obsessions palettes), luxurious fragrances from Kayali, and effective skincare by Wishful. Their vibrant feed showcases stunning makeup looks, product demos, and a playful, engaging voice that connects with beauty enthusiasts. Cruelty-free and globally accessible, Huda Beauty offers high-quality products that empower beauty lovers to express their unique style and achieve a flawless look—from everyday glam to bold statement looks. Experience the transformative power of Huda Beauty.
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6.8M
KIKO Milano Official
@kikomilano
KIKO Milano Official (@kikomilano) is Italy's #1 makeup brand, bringing vibrant Italian style to your beauty routine. With over 6.6M followers, their Instagram showcases a dazzling array of makeup, skincare, and nail products, featuring limited-edition collections like Juicy Fizz and Holiday Wonderlights. Their feed is a vibrant mix of product spotlights, trendsetting tutorials, and influencer collaborations, projecting a fun, playful, yet sophisticated brand voice. KIKO Milano's commitment to high-quality, mostly European-made cosmetics, combined with innovative formulas and on-trend shades, sets them apart. Whether you crave a bold lip combo, radiant summer glow, or a chic nail look, KIKO Milano offers a wealth of options to express your unique style.
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6.8M
KVD BEAUTY
@kvdbeauty
KVD Beauty (@kvdbeauty) delivers high-performance, vegan makeup with bold, tattoo-inspired pigments. Their extensive range includes full-coverage foundations (Good Apple Serum & Balm), long-lasting liquid lipsticks (Everlasting Hyperlight), and intensely pigmented eye products (Dazzle Gels & Sticks, Tattoo Liner). Known for its transfer-proof formulas and diverse shade ranges, KVD Beauty empowers self-expression through high-quality, cruelty-free cosmetics. Their engaging content showcases creative makeup looks and application techniques, appealing to makeup enthusiasts of all skill levels seeking bold, long-wearing color. Experience the artistry.
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6.6M
MAKE UP FOR EVER
@makeupforever
Unleash your inner artist with MAKE UP FOR EVER (@makeupforever), a powerhouse brand co-created with makeup pros. Their extensive range of high-performance products, including Artist Color Crayons, Rouge Artist For Ever lipsticks, HD Skin foundation, and Aqua Resist waterproof liners, caters to both everyday looks and artistic expressions. Boasting a vibrant feed featuring academy student creations and pro artist tutorials, MAKE UP FOR EVER cultivates a community of creative individuals. Their ultra-pigmented, long-lasting formulas and commitment to artistry set them apart, empowering makeup enthusiasts to live intensely and reveal their unique edge. Explore their 6.6M+ strong community and discover endless possibilities.
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4.6M
Estée Lauder
@esteelauder
Discover Estée Lauder (@esteelauder), a luxury beauty powerhouse with over 4.5M followers. Their Instagram showcases a curated collection of skincare (Advanced Night Repair, ReNutriv), makeup (Double Wear, Pure Color), and fragrances (AERIN Beauty), presented in a sleek, aspirational style. Estée Lauder distinguishes itself through pioneering sleep science innovations and a commitment to visible age reversal, offering high-performance products for a radiant, confident glow. Their sophisticated content, featuring celebrity ambassadors and influencer collaborations, appeals to discerning beauty enthusiasts seeking timeless elegance and transformative results. Experience the world of luxury beauty.
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4.3M
Smashbox Cosmetics
@smashboxcosmetics
Smashbox Cosmetics (@smashboxcosmetics) creates hardworking, cruelty-free makeup for the modern woman. With over 4 million followers, their vibrant Instagram feed showcases high-performance products like their iconic Photo Finish primer and the popular Halo Gloss Trio. The brand's playful yet professional voice highlights long-lasting formulas and innovative textures, perfect for achieving effortless, all-day looks. From their studio-tested coverage to their commitment to ethical beauty, Smashbox empowers confident self-expression through bold, versatile makeup. Discover the latest trends and iconic products, and experience makeup that keeps up with your dynamic lifestyle.
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4.3M
Sigma Beauty
@sigmabeauty
Sigma Beauty (@sigmabeauty) is a leading beauty brand celebrated for its high-quality makeup brushes, innovative eyeshadow palettes (like the inclusive Spectrum Palette), and complexion-enhancing products. With over 4 million followers, their vibrant feed showcases stunning makeup tutorials and product reveals, emphasizing cruelty-free practices and inclusive shade ranges. Sigma Beauty's commitment to developing tools and products designed for precision and ease of use, along with its focus on diverse skin tones, sets it apart. For makeup enthusiasts seeking professional-level tools and versatile palettes to create flawless, radiant looks, Sigma Beauty offers a transformative experience.
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4.2M
Bobbi Brown Cosmetics
@bobbibrown
Discover Bobbi Brown Cosmetics (@bobbibrown), a leading beauty brand celebrated for its luxurious makeup and skincare. With over 4.2M followers, their Instagram showcases high-quality products like Long-Wear Cream Shadow Sticks, Luxe Lipsticks, and Weightless Skin Foundation, emphasizing natural beauty enhancement. Bobbi Brown's sophisticated aesthetic and empowering voice resonate with those seeking effortless, long-lasting makeup that feels good on the skin. Their commitment to diverse shade ranges and inclusive messaging sets them apart, offering a range of products designed to enhance your unique features and boost your confidence. Explore their timeless elegance and discover your perfect look.
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3.9M
Milani Cosmetics
@milanicosmetics
Discover Milani Cosmetics (@milanicosmetics), a leading cruelty-free beauty brand with over 3.9M followers, offering high-quality makeup and skincare at accessible prices. Their vibrant Instagram showcases innovative products like Blur Out Skin Tint, Cheek Kiss Cream Blush, and Stay Put Liquid Lip Shimmer, alongside engaging content celebrating diversity and inclusivity. Milani's playful yet sophisticated aesthetic and commitment to ethical practices resonate with beauty enthusiasts seeking luxury without the premium price tag. Explore their constantly evolving range of high-pigment lipsticks, versatile blushes, and complexion perfecting products for a radiant, confident look.
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3.8M
Clinique
@clinique
Discover @clinique, the dermatologist-developed skincare and makeup brand trusted by over 3.8 million followers. Clinique offers a comprehensive range of allergy-tested, 100% fragrance-free products, from iconic moisturizers like Dramatically Different Lotion+ to innovative serums and makeup with cutting-edge ingredients like UP302 and Vitamin C. Their sleek, informative content educates and empowers customers to achieve remarkable skin results. Clinique's unique selling proposition is its unwavering commitment to sensitive skin, providing effective solutions without compromise. Experience the Clinique difference – dermatologist-guided solutions for healthy, radiant skin.
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3.7M
Marc Jacobs Beauty
@marcjacobsbeauty
Immerse yourself in the luxurious world of Marc Jacobs Beauty (@marcjacobsbeauty), where high fashion meets high-impact makeup. With over 3.7 million followers, this iconic brand showcases captivating imagery and bold designs, featuring runway-inspired looks and covetable monogram-themed collections. From statement bags to expertly curated beauty products, Marc Jacobs Beauty offers a sophisticated and glamorous aesthetic, appealing to those who appreciate both artistry and high-quality cosmetics. Explore a world of self-expression through meticulously crafted products that elevate everyday beauty routines.
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3.7M
Laura Mercier
@lauramercier
Discover Laura Mercier (@lauramercier), the iconic makeup brand celebrated for its "flawless face" philosophy. With over 3.6M followers, their luxurious Instagram showcases high-performing products like Translucent Loose Setting Powder, Real Flawless Foundation, and the innovative Caviar Stick Eye Shadows. Laura Mercier's commitment to natural-looking, long-lasting makeup, using ingredients like hyaluronic acid for hydration, sets them apart. Their sleek, aspirational content and expert tips resonate with makeup enthusiasts seeking effortless elegance and premium quality. Experience the artistry and discover your own radiant, natural beauty.
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3.6M
BH Cosmetics
@bhcosmetics
Discover BH Cosmetics (@bhcosmetics), the LA-based beauty brand bringing vibrant color and cruelty-free confidence to 3.6M+ followers. Their expansive range of eyeshadow palettes (like the popular Lost in Los Angeles and Avocado Toast palettes), lip glosses, bronzers, and brush sets caters to diverse makeup styles and skill levels. With a playful, engaging voice and a focus on showcasing user-generated content, BH Cosmetics offers budget-friendly, high-quality products and inspires creative self-expression. Their commitment to vegan options and cruelty-free practices sets them apart, making them a favorite for beauty enthusiasts seeking both quality and ethical choices. Explore their stunning range of colorful and highly pigmented makeup.
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3.5M
Revolution Makeup
@makeuprevolution
Unleash your inner makeup artist with @makeuprevolution! This cruelty-free brand boasts a vibrant feed showcasing diverse makeup lines, from serum foundations and jelly blushes to tubing mascaras and contour sticks. Their playful yet inclusive voice connects with a massive 3.5M+ strong community, fostering creativity and celebrating inclusivity (Pride 2025 support!). Revolution stands out through innovative product launches, community events like Rev Gen gatherings, and a commitment to expanding shade ranges for diverse skin tones – all while delivering high-quality, affordable cosmetics. Experience the revolution in beauty.
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3.3M
Stila Cosmetics
@stilacosmetics
Stila Cosmetics (@stilacosmetics) is the ultimate destination for iconic, long-lasting makeup. Their vibrant Instagram feed showcases expertly crafted liquid eyeshadows, lip stains, and the award-winning Stay All Day liquid lipsticks and eyeliners, all cruelty-free and Leaping Bunny certified. Stila's playful yet sophisticated aesthetic and commitment to high-performance, trendsetting products resonate with beauty enthusiasts seeking both flawless results and ethical choices. With millions of followers, Stila offers a diverse range of colors and textures—from subtle nudes to bold, statement shades—perfectly blending innovation with timeless glamour. Explore the artistry of Stila.
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3.3M
L.A. Girl Cosmetics
@lagirlcosmetics
L.A. Girl Cosmetics (@lagirlcosmetics) is a global beauty destination offering a vibrant range of affordable makeup and skincare. With over 3.3 million followers, their playful and engaging content showcases high-pigment eyeshadow palettes, long-lasting foundations, innovative color correctors (like PRO.conceal), and hydrating primers, all cruelty-free. They stand out with their wide accessibility through retailers like Ulta, Target, and CVS, making high-quality beauty accessible to everyone. Their focus on inclusive shades and easy-to-use products appeals to beauty enthusiasts of all skill levels seeking fresh, on-trend looks without the hefty price tag. Explore their diverse collection and discover your next beauty obsession.
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3.3M
Dose of Colors
@doseofcolors
Dose of Colors (@doseofcolors) is a leading beauty brand boasting over 3.3M followers and renowned for its vibrant collection of high-quality makeup. Their Instagram showcases stunning visuals and playful content featuring eyeshadow palettes (like Baked Browns and Cutting Edge), long-lasting liquid matte lipsticks, and glossy lip glosses. Dose of Colors distinguishes itself through innovative formulas, trending product releases, and a strong community engagement fostering a fun, confident aesthetic. From everyday essentials to bold statement looks, their products empower individuals to express their unique style. Explore their captivating feed for makeup inspiration and discover your next must-have beauty item.
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3.3M
wet n wild beauty
@wetnwildbeauty
Unleash your inner beauty with wet n wild beauty (@wetnwildbeauty)! This vibrant brand offers a diverse range of affordable makeup and skincare, including eyeshadow palettes, liquid blushes, lip oils, and setting powders, all crafted with clean ingredients. Their playful, inclusive content and collaborations (like the SpongeBob SquarePants collection) resonate with a massive 3.2M+ follower community. wet n wild beauty stands out with its commitment to cruelty-free practices and surprisingly high-quality products at wild value prices, making high-impact beauty accessible to everyone. Explore their colorful world of innovative formulas and stunning looks.
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3.1M
beautyblender
@beautyblender
Achieve a flawless, airbrushed finish with beautyblender, the original makeup sponge loved by millions. This iconic brand offers a range of innovative makeup sponges, including the plant-based Bio Pure and limited-edition colors like Limoncello, alongside primers, skin tints, and setting sprays. beautyblender's vibrant feed showcases expert makeup application tips, influencer collaborations, and sustainable practices. Their unique, pore-like foam ensures streak-free blending, while their commitment to quality and ethical production sets them apart. For those seeking effortless application and a naturally radiant look, beautyblender delivers expert results with every blend.
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3.1M
Revlon
@revlon
Revlon (@revlon) empowers you to #LIVEBOLDLY with a vibrant collection of makeup and beauty tools. Boasting over 3 million followers, their Instagram showcases a diverse range of products—from long-lasting ColorStay lipsticks and liners to innovative beauty tools like the Dual-Ended Jelly Makeup Blender and the Face Defuzzer. Revlon's playful yet sophisticated aesthetic, coupled with its focus on affordable luxury and high-impact color, appeals to makeup enthusiasts of all skill levels seeking versatile, trendsetting products. Their consistently glowing product spotlights and engaging influencer collaborations highlight the transformative power of beauty, promising a confident and expressive self. Explore the world of Revlon and unlock your boldest look.
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3.0M
COVERGIRL
@covergirl
Discover @covergirl, the iconic makeup brand delivering easy, breezy, beautiful looks. With a massive 2.9M+ following, Covergirl showcases a vibrant feed filled with playful tutorials and stunning product reveals. Their focus on clean, cruelty-free (Leaping Bunny Approved) formulas, like the Clean Fresh Blurring Skin Tint and Yummy Gloss Plumper, sets them apart. From innovative skin enhancers and long-lasting lip stains to volumizing mascaras, Covergirl offers a diverse range of high-quality, affordable makeup and skincare for every beauty enthusiast. Experience the effortless glamour and confidence that only Covergirl can provide.
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2.9M
Pixi by Petra
@pixibeauty
Uncover radiant skin with Pixi by Petra (@pixibeauty), a leading skincare and makeup brand. Their vibrant Instagram feed (2.7M+ followers) showcases glowing skin-loving products, from their iconic Glow Tonic to hydrating Milky Collection and innovative On-the-Glow balms. Pixi's playful yet sophisticated aesthetic and commitment to natural, botanical ingredients sets them apart. Their multi-use products, like TintFix and AnyWhere Palettes, offer effortless beauty solutions for those seeking simple, effective routines that enhance their natural radiance. Discover your perfect glow.
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2.8M
Milk Makeup
@milkmakeup
Milk Makeup (@milkmakeup) delivers good ingredients with epic payoff, boasting over 2.7M followers. Their vibrant feed showcases vegan, cruelty-free makeup, focusing on long-lasting formulas and skincare-infused products like their iconic Hydro Grip primer and innovative Cooling Water Jelly Tint. Milk Makeup stands out with its commitment to clean beauty and trendsetting, high-impact products, creating a playful yet sophisticated aesthetic that appeals to beauty enthusiasts seeking both performance and ethical values. Discover their award-winning lineup of creamy sticks, primers, and lip products—designed to simplify your routine and elevate your look.
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2.7M
Givenchy Beauty
@givenchybeauty
Indulge in the world of Givenchy Beauty (@givenchybeauty), a luxury brand boasting over 2.6M followers. Explore captivating fragrances like L'Interdit and Gentleman Society, complemented by couture makeup including Le Rouge Interdit and Prisme Libre. Their sophisticated aesthetic and high-fashion collaborations showcase timeless elegance and bold self-expression. From iconic perfumes to innovative skincare and meticulously crafted cosmetics, Givenchy Beauty offers a luxurious experience for those who appreciate unparalleled quality and refined style. Discover the artistry.
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2.7M
REAL TECHNIQUES
@realtechniques
Elevate your makeup game with REAL TECHNIQUES (@realtechniques), a beauty brand boasting over 2.6M followers and renowned for its high-quality, affordable makeup brushes and sponges. Their vibrant feed showcases innovative tools like the Miracle Complexion Sponge and Makeupsaver Sponge, designed for flawless blending and product preservation. From complete brush sets to targeted application tools, REAL TECHNIQUES offers a diverse range for every makeup skill level, empowering users to achieve professional results with ease. Discover their playful yet informative content, featuring makeup tutorials and artist spotlights, and experience the difference superior tools make.
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2.6M
BoxyCharm by IPSY
@boxycharm
Unbox beauty with BoxyCharm by IPSY (@boxycharm), a leading beauty subscription service boasting over 2.6M followers. Each box delivers full-size, premium makeup and skincare products—from coveted brands like KVD Beauty and Item Beauty—at a fraction of the retail price. Their vibrant feed showcases makeup hacks, product reveals, and a positive, inclusive community. BoxyCharm’s playful content and focus on delivering a delightful, value-driven experience makes it a must-follow for beauty enthusiasts seeking curated collections and a fun, engaging community. Discover your next favorite product.
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2.3M
LORAC Cosmetics
@loraccosmetics
Create camera-ready looks with LORAC Cosmetics (@loraccosmetics), a cruelty-free brand boasting over 2 million followers. Their expertly curated palettes—from the versatile PRO palettes to the richly pigmented Unzipped collections—are renowned for their blendable formulas and stunning color payoff. LORAC's Instagram showcases high-impact makeup artistry, highlighting contouring, eyeshadow, and blush techniques, alongside behind-the-scenes glimpses of their commitment to quality and ethical production. Their range of products, including foundations, mascaras, and highlighters, caters to makeup enthusiasts seeking professional-level results, all while prioritizing clean and inclusive beauty. Explore their stunning visuals and discover your next signature look.
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2.1M
Hourglass Cosmetics
@hourglasscosmetics
Discover Hourglass Cosmetics (@hourglasscosmetics), a cruelty-free luxury beauty brand boasting over 2M followers. Their Instagram showcases high-performance makeup, including iconic foundations, blushes, bronzers, and the viral Phantom Volumizing Glossy Balm. The feed features a sleek, aspirational aesthetic and luxurious product photography, highlighting innovative formulas like their Advanced Hydra-Smoothing Technology. Hourglass stands out through its commitment to ethical beauty, evident in its cruelty-free practices and support for animal welfare. Their curated palettes and limited-edition collaborations cater to those seeking a flawless, radiant look and a sophisticated, sustainable approach to beauty. Explore their expertly crafted collection of complexion-perfecting products and discover your perfect glow.
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2.1M
House of Marste
@makeupgeekcosmetics
House of Marste (@makeupgeekcosmetics) unveils exquisite, layered fragrances, launching November 2024. With over 2 million followers, their luxurious aesthetic showcases meticulously crafted Eau de Parfums and Essence oils, boasting unique scent profiles like creamy vanilla, spicy amber, and fresh florals. Each fragrance is a carefully composed experience, perfect for those seeking sophisticated, high-quality scents to elevate their personal style. Discover a world of sensory indulgence and curate your signature scent story.
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2.1M
Glow Recipe
@glowrecipe
Uncover the secret to glowing skin with Glow Recipe (@glowrecipe), a leading skincare brand boasting over 1.9M followers. Their fruit-powered, clinically effective formulas—featuring hero products like Watermelon Glow Toner and Pink Juice Moisturizer—deliver radiant results. Glow Recipe's vibrant aesthetic and playful voice connect with a community passionate about sustainable, cruelty-free beauty. Their unique approach blends Korean skincare philosophy with innovative, refillable packaging, offering a delightful and responsible approach to skincare that resonates with the conscious consumer. Experience the difference.
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1.9M
IT Cosmetics 🇺🇸
@itcosmetics
IT Cosmetics (@itcosmetics) delivers transformative skincare and makeup that delivers real results and boosts confidence. With over 1.9M followers, their vibrant feed showcases high-coverage concealers (Bye Bye Under Eye, Do It All), radiant CC+ Creams (including the Natural Matte and Nude Glow versions), and complexion-perfecting brushes. IT Cosmetics' unique blend of skincare benefits and makeup artistry sets it apart, appealing to those seeking a flawless, natural look that enhances their beauty. Their engaging content, featuring dermatologist collaborations and user-generated content, builds a strong community around achieving radiant, confident skin. Discover the magic.
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