Top Singapore Kids Brands

Sassy Mama Singapore (@sassymamasg) is your go-to guide for family fun in the Lion City. This highly engaging Instagram account (65,248 followers) curates the best kid-friendly activities, dining experiences, and events in Singapore, from indoor playgrounds and festive markets to exciting theme park adventures and unique cultural experiences. Their relatable style, peppered with practical tips and event details, fosters a strong community of Singaporean parents. Discover hidden gems and popular attractions alike, making family time in Singapore stress-free and memorable.

BYKidO (@bringyourkidout) is your go-to guide for family fun in Singapore, Malaysia, and Australia. With nearly 50,000 followers, this influencer shares engaging content showcasing exciting playgrounds, family-friendly travel itineraries (including hotels & tours), and unique events. Their authentic style, featuring user-generated content and practical tips, resonates deeply with parents seeking enriching experiences for their children. Discover curated guides, restaurant reviews, and activity suggestions for unforgettable family moments, making BYKidO an invaluable resource for planning adventures and creating lasting memories.

Le Petit Society (@lepetitsociety) is a leading brand showcasing award-winning organic baby clothing, boasting over 44,000 followers. Their Instagram feed features beautiful imagery of their swaddles and rompers, highlighting collaborations (like their recent maternity collection with @ohhdivine) and offering a glimpse into their brand story. Their authentic style and focus on high-quality, sustainable products resonate with expecting parents and those seeking stylish, comfortable baby essentials. Discover their heartwarming approach to family traditions and peek behind the scenes of a beloved Singaporean brand with global shipping.

Sunny City Kids (@sunnycitykids) is your go-to guide for enriching family experiences in Singapore and beyond. With nearly 35,500 followers, this Instagram page showcases engaging activities, educational programs, and exciting Asian family travel adventures (Japan, Hong Kong, Taiwan). Their posts offer practical tips, reviews of family-friendly attractions (like the Studio Ghibli exhibition and Space Explorers VR), and curated itineraries, making planning fun and easy. The enthusiastic and informative style resonates with parents seeking memorable experiences for their children. Discover their unique blend of educational insights and exciting adventures.

perkbykate (@perkbykate) is a leading lingerie and lifestyle influencer celebrating body positivity and self-love with over 34,000 engaged followers. Her visually stunning feed showcases stylish lingerie, travel adventures (like her recent Manila trip!), and the joy of embracing one's unique beauty. With a focus on inclusivity and body-positive messaging, perkbykate offers a refreshing and authentic perspective on personal style and self-acceptance. Her online shop and brick-and-mortar locations in Singapore and Hong Kong cater to a global audience seeking comfortable and empowering lingerie. Discover a community that champions confidence and celebrates individuality.

Discover @iwantthemissingpiece, a Singaporean fashion brand and influencer boasting 32,419 followers, showcasing stylish and comfortable resort wear, summer clothing, and footwear. Their feed features high-quality imagery of carefully curated collections, engaging behind-the-scenes glimpses, and interactive polls. The Missing Piece stands out with its focus on inclusive sizing and empowering women through thoughtfully designed pieces that flatter various body types. Their commitment to comfort and style, along with engaging giveaways, resonates with fashion-conscious individuals seeking unique, vacation-ready outfits. Explore their vibrant world of effortless chic.

Motherswork (@motherswork) is a Singapore-based Instagram influencer celebrating the journey of motherhood, connecting with over 29,000 followers. This account shares engaging content focused on parenting milestones, product reviews (like the recent Lollababy nasal aspirator feature), and collaborations with brands offering family-focused products and services. Their authentic style, showcasing both the joys and challenges of parenthood, fosters a supportive community. Their unique focus on partnerships with businesses catering to mothers and families in Singapore provides valuable recommendations and insights for expecting and new parents. Discover a wealth of relatable content and practical advice for the modern parent.

Transform your child's room (and your celebrations!) with Urban Li'l (@urbanlil), a design studio specializing in custom, removable fabric decals. With over 28k followers, this creative account showcases adorable designs, from whimsical sea creatures to festive Christmas ornaments, all with a focus on reusable, kid-friendly décor. Their engaging posts offer exclusive sales, like the recent 20% off deal, and showcase the versatility of their signature fabric. Perfect for parents seeking unique and playful home décor solutions, Urban Li'l brings magic to everyday life, inspiring creativity and festive fun.

Discover @babystyleicon, a Singapore-based influencer showcasing the cutest Game of Thrones-inspired baby fashion. With nearly 27K followers, this account features adorable photos of babies rocking dragon onesies and other stylish, themed outfits. The playful, engaging style and collaborations with brands like @dreamsavesg and @nse.kids create a vibrant community for parents who love unique baby clothes. Their posts offer a blend of product showcases and fun, themed content, making it a must-follow for parents seeking inspiration for stylish and memorable baby looks.

Discover Soon Lee (@hellosoonlee), a Singaporean luxury handbag designer with over 26k followers, celebrated for her exquisite, hand-beaded creations. Soon Lee's Instagram showcases the meticulous artistry behind each limited-edition piece, from initial sketches to the final, stunning result. Her commitment to sustainable, on-demand production resonates with conscious consumers seeking unique, ethically made accessories. The captivating visuals and detailed process shots offer a glimpse into the world of slow fashion, appealing to those who appreciate timeless quality and bespoke craftsmanship. Explore the artistry of beautifully beaded bags, each a wearable work of art.

The Elly Store (@theellystore) is a Singapore-based online children's store showcasing stylish clothing, playful toys, and supportive shoes for ages 0-14. With nearly 23,400 followers, they build a vibrant community by featuring adorable customer photos and running engaging giveaways. Their content highlights quality brands like Biomecanics and Jellycat, offering parents practical advice on choosing the right footwear for growing feet. The Elly Store delivers a blend of aspirational style and practical parenting tips, creating a trusted resource for parents seeking high-quality children's products and a fun online experience.

BabyCentral_SG (@babycentral_sg) is your go-to Singaporean resource for all things baby and parenting. This influential platform (22.9K followers) showcases the best local and international brands, offering a mix of product spotlights, deals (including end-of-season sales!), and engaging community content. Their authentic style, featuring practical tips on sun safety and baby essentials, creates a supportive environment for expectant and new parents. Discover stylish baby gear, parenting advice, and exclusive deals—all within a vibrant, connected community. Join the BabyCentral family and experience the joy of parenthood.

Science Centre Singapore (@sciencecentresg) brings science to life for over 22,000 followers! This engaging account showcases interactive exhibits, exciting events (like UNTAME and Sci-sational Christmas), and behind-the-scenes glimpses into the world of science and discovery. From immersive experiences like Breach Resort (a detective-themed escape room) to informative posts about biodiversity and space exploration, their content is educational, fun, and visually captivating. Perfect for families, science enthusiasts, and anyone seeking unique things to do in Singapore, Science Centre Singapore offers a blend of entertainment and learning, encouraging exploration and sparking curiosity. Their giveaways and community engagement further enhance the experience.

Effortlessly elevate your beauty routine with Nodspark (@nodspark), a beauty influencer showcasing stylish nail wraps and innovative DIY lash solutions. With over 22K followers, Nodspark shares relatable content, from time-saving morning routines with Lazy Lashes to creative nail art tutorials, all with an approachable and humorous touch. Their unique focus on simplifying beauty and providing practical tips, like troubleshooting Lazy Lash application, makes them a go-to resource for busy individuals seeking convenient yet chic solutions for everyday glamour. Discover effortless beauty hacks and a supportive community.

Maison Q (@maisonqofficial) is a husband-and-wife team bringing a unique blend of relatable humor and behind-the-scenes glimpses into their successful business journey. With over 21K followers, they share engaging content showcasing their collaborations (like the recent St. Regis Kuala Lumpur partnership), offering a peek into the dynamic of running a brand together. Their authentic style and witty storytelling resonate with audiences interested in entrepreneurship, lifestyle, and brand collaborations. Discover their inspiring story and charming personality—a refreshing take on the world of business and family.

ANS.EIN | Wearable Art (@ans.ein) is a Singaporean and Jakarta-based influencer showcasing stunning, heritage-inspired cheongsam and kebaya designs. With 17,295 followers, ANS.EIN's Instagram features beautifully styled photos and videos of their sustainable, wearable art, often incorporating batik and repurposed materials. Their engaging posts highlight collaborations with local businesses and showcase the creation process, fostering a strong sense of community. ANS.EIN's unique blend of modern and traditional aesthetics appeals to fashion-conscious individuals who appreciate artistry and ethical production. Discover their captivating collections and sustainable initiatives.

Cloversoft (@cloversoft) champions safe, affordable, and eco-friendly living with 17,205 engaged followers. Their vibrant feed showcases plant-based laundry pods, haircare, pet products, and more, all while supporting ethical causes. Collaborations with other brands and giveaways add to the engaging mix. Cloversoft's commitment to sustainability and social responsibility, combined with their cheerful, relatable style, resonates with environmentally conscious consumers seeking high-quality, non-toxic alternatives. Discover a community dedicated to conscious choices and pink happiness.

The Love Studios (@thelovestudios) captures the essence of familial love through stunning set design photoshoots. With over 16,000 followers, this Brooklyn-based studio showcases heartwarming family portraits, emphasizing genuine connections and joyful moments. Their aesthetic is beautifully curated, blending rich textures and playful settings to create unforgettable imagery. The Love Studios offers a unique experience, celebrating diverse families and their unique personalities. Ideal for parents seeking professional, evocative family photos, their feed offers a delightful blend of inspiration and heartwarming storytelling. Discover their latest projects and upcoming bookings.

The Artground (@theartground) is Singapore's premier children's arts centre (birth-9 years), boasting over 16K followers. Their engaging content showcases multi-disciplinary arts programmes, fostering creativity and intergenerational bonding through diverse activities like dance-theatre experiences and inclusive family events. With a focus on community engagement and accessibility, The Artground offers unique, enriching experiences for children of all abilities and backgrounds, making it a valuable resource for families seeking engaging, high-quality arts education in Singapore. Discover their vibrant schedule and inspiring initiatives.

Step into the whimsical world of Little House of Dreams (@littlehouseofdreams), where custom cakes and delightful desserts become edible works of art. This talented baker crafts stunning birthday cakes – from Lion King masterpieces to Minecraft creations – and offers delectable everyday treats like chocolate cakes and cookies. With over 16K followers, their aesthetic, high-quality images showcase a dedication to detail and a playful style. Little House of Dreams provides sweet inspiration for celebrations and everyday indulgence, captivating audiences with their charming designs and consistent quality. Their charming feed is a must-see for anyone with a sweet tooth or a love for beautifully styled treats.

Meet @cheekiemonkies, Singapore's OG parenting influencer, offering authentic and relatable insights into family life based on his 20-year journey. This dad, author, and speaker shares heartwarming moments, practical travel tips (like his recent Australia ski trip guide!), and witty observations on parenthood, engaging his 13.8K followers with a down-to-earth style. His unique blend of personal anecdotes and helpful advice resonates deeply with parents navigating the challenges and joys of raising children, creating a supportive online community. Discover his insightful perspective on family adventures, child development, and the everyday realities of parenting.

Discover Elizabeth Little (@elizabethlittleco), a Singaporean fashion influencer showcasing timeless, slow-made clothing crafted from luxurious Liberty Art Fabrics and Japanese cottons. With over 13,000 followers, her aesthetic celebrates ethical heirlooms and sustainable style, featuring family-friendly matching sets and elegant cheongsam designs perfect for Lunar New Year celebrations. Elizabeth's authentic storytelling and stunning visuals create a captivating feed for those seeking unique, high-quality pieces and inspiration for effortless, sustainable fashion. Her Spring Reverie collection is a testament to her dedication to beautiful, mindful design.

Little Day Out (@littledayout) is Singapore's leading family activity guide, showcasing the best events, playgrounds, and dining experiences for families. With over 13,000 followers, this account offers a curated collection of fun-filled adventures, from themed pop-ups like the Crayon Shinchan experience to unique airport playgrounds. Their engaging, informative style provides practical tips and exciting discoveries for parents seeking memorable family moments in Singapore. Discover hidden gems and plan your next family outing with this invaluable resource for family fun and kid-friendly activities in the Lion City.

LifeBeyondGrades (@lifebeyondgrades) champions a holistic approach to raising children, challenging the overemphasis on academic pressure. With over 13K followers, this inspiring account shares insightful posts on fostering emotional intelligence, stress management for kids, and alternative paths to success beyond traditional metrics. Their authentic voice and relatable content, featuring personal stories and expert perspectives, resonate deeply with parents seeking a more balanced and fulfilling approach to raising their children. Discover a supportive community that prioritizes well-being and celebrating individual potential.

Singapore-based Ten Butter Fingers (@ten_butter_fingers) is a baker and coach crafting exquisite, less-sugary cakes alongside heartwarming stories. With over 13K followers, her authentic feed blends delectable creations (like yuzu chiffon and chocolate ganache cakes) with relatable reflections on motherhood, family, and resilience. Ten's unique blend of culinary artistry and deeply personal narratives creates a supportive community for those seeking inspiration and delicious treats. Discover her inspiring journey and mouthwatering creations.

Sea Apple (@seaappleshop) is a vibrant children's lifestyle influencer celebrating the joy of childhood with 12,867 engaged followers. Focusing on sustainable and playful products for children aged 0-12, Sea Apple shares delightful content showcasing personalized accessories, eco-friendly items like wet bags, and exciting events. Their authentic and inspiring style, combined with collaborations and a focus on community engagement (like their sustainability award win!), creates a warm and relatable space for parents and children alike. Discover unique, personalized gifts and family-friendly activities that foster creativity and joy.

Little Steps Hong Kong (@littlestepsasia) is your go-to guide for family fun and experiences in Hong Kong. This popular Instagram account (12.8K followers) shares engaging content showcasing kid-friendly activities, family-friendly restaurants, and exciting events across the city. Their authentic style, featuring vibrant photos and videos, highlights unique Hong Kong gems from family-friendly theme parks to hidden culinary treasures. Little Steps offers parents valuable recommendations and inspiration, fostering a strong sense of community among Hong Kong families. Discover their curated selection of Hong Kong adventures and family-friendly moments.

Mummyfique (@mummyfique) is a stylish digital magazine celebrating motherhood, empowering moms with inspiring content and luxurious lifestyle experiences. With over 12,000 followers, this chic platform showcases curated travel adventures (like their recent Mumcation to Montigo Resorts), reviews of high-end events (Phantom of the Opera!), and cultural celebrations (Peranakan heritage). Their authentic portrayal of motherhood, coupled with collaborations with top brands, offers a unique blend of aspirational living and relatable parenting moments. Discover their sophisticated take on family life and luxury experiences.

HoneyKids Asia (@honeykidsasia) is your go-to guide for family fun and the sweet life in Singapore. This vibrant Instagram account, boasting over 12K followers, shares engaging content on kid-friendly activities, local events (like NDP fireworks!), and family-focused lifestyle tips. Their authentic style, featuring heartwarming stories and practical advice, creates a supportive community for parents. With a focus on sustainable brands and family-friendly giveaways, HoneyKids Asia offers a unique blend of local insights and parenting inspiration for Singaporean families. Discover their curated recommendations and connect with a community of like-minded parents.

Chubby Chubby Singapore (@chubbychubbysg) crafts lovingly made baby gift sets and adorable custom-designed clothing for kids and adults. With over 11,000 followers, this Singapore-based brand showcases its charming designs and celebrates the simple joys of parenthood. Their feed features heartwarming images of personalized gifts, stylish outfits, and offers free local shipping on orders over $70. Perfect for expecting parents, new moms, and anyone searching for unique, ethically-sourced presents, Chubby Chubby’s style is both adorable and sustainable. Discover their collection of swaddles, baby pillows, onesies, and more, capturing precious moments with every creation.

Smart advice to raise successful, happy kids in Singapore

CRIB Society (@crib_society) champions women entrepreneurs, showcasing their homegrown brands through stunning home styling and lifestyle content. With over 9,000 followers, this Singapore-based influencer fosters a thriving community, regularly featuring collaborations focused on home décor, fashion, and festive celebrations like their recent "Deck the Halls" series. Their visually appealing and inspirational posts offer a unique blend of commerce and community, appealing to those seeking stylish home inspiration and supporting women-owned businesses. Discover a curated collection of local talent and design ideas, connecting style with empowerment.

Discover Hunter+Boo (@hunterandboo), a multi-award-winning brand showcasing ethically made, sustainable unisex children's clothing (sizes 0-5Y). Their Instagram feed features gorgeous imagery of children modeling their organic cotton designs, alongside behind-the-scenes glimpses into their sustainable practices and commitment to fair labor. With a focus on eco-conscious parenting and stylish kidswear, Hunter+Boo fosters a supportive community of like-minded parents seeking quality, ethical fashion choices. Their authentic style and dedication to transparency resonate with parents prioritizing both style and sustainability. Explore their world of beautiful, responsibly-sourced children's clothes.

Discover Lolla Wongso (@lollawongso), a travel enthusiast captivating her 7K+ followers with vibrant snapshots of her Japanese adventures. Her feed is a curated collection of breathtaking scenery, delicious food, and heartwarming moments, showcasing her unique style and infectious joy for exploration. From Tokyo's bustling streets to Kyoto's serene temples, Lolla's authentic storytelling and stunning photography inspire wanderlust and a deeper appreciation for cultural immersion. Follow along for beautifully captured travel inspiration and a glimpse into the heart of Japan.

Transform your home with Big Blue Trunk (@bigbluetrunk), a Singapore-based haven for Annie Sloan Chalk Paint™ enthusiasts. This inspiring account showcases stunning furniture upcycling projects, DIY tutorials, and creative workshops, all delivered with an engaging, aspirational style. Big Blue Trunk's unique blend of chalk paint techniques and furniture makeovers caters to DIY lovers and those seeking stylish, sustainable home decor solutions. With a strong emphasis on transformation and creative expression, this account offers a vibrant community for those passionate about upcycling and adding personality to their spaces.

Cuckoo (@cuckoolittlelifestyle) is a Singapore-based online shop and lifestyle store curating delightful design and decor for children. With nearly 7,000 followers, Cuckoo shares heartwarming content showcasing their unique products and past workshops focused on Reggio Emilia-inspired learning. Their authentic and engaging style, coupled with collaborations with other women-owned businesses, creates a strong sense of community. Cuckoo’s focus on playful aesthetics and educational experiences makes them a valuable resource for parents seeking enriching items and activities for their little ones. Discover their charming world and the story behind their upcoming closure.

Little Playroom (@thelittleplayroom) was a popular online retailer in Singapore, offering a curated selection of children's gifts, home décor, and nail art supplies. With over 6,800 followers, this now-closed shop showcased unique items like LuckyBoySunday toys and Dashing Diva nail sets through high-quality product photos and engaging clearance sales announcements. Their focus on gifting and stylish home accessories appealed to parents and those seeking unique presents. Though officially closed, their archived posts offer a glimpse into their previous selection of charming and practical goods, perfect for those seeking inspiration for future purchases.

Trehaus (@trehausco) is a Singapore-based community hub revolutionizing family life. This influential account (6652 followers) showcases their modern childcare, co-working spaces, and family-focused events, offering a unique blend of parenting support and professional resources. Their engaging posts highlight enriching preschool programs, sensory play experiences, and practical workshops for parents, fostering a strong sense of community. Trehaus's authentic portrayal of work-life balance and commitment to early childhood development sets them apart, providing invaluable support for busy families seeking a thriving village environment. Discover how they're empowering families to grow together.

Kids Interiors | Samantha (@hey.montgomery) transforms ordinary kids' spaces into extraordinary havens. This award-winning Singapore-based designer (4847 followers) shares stunning visuals of custom-designed nurseries, playrooms, and children's bedrooms, focusing on functionality and imaginative play. Her authentic style, showcasing both before-and-after transformations and personal anecdotes, resonates with parents seeking stylish, practical solutions for their little ones. From playful teepee tents to cleverly hidden storage, Samantha's designs inspire and offer valuable insights into creating joyful, child-friendly interiors. Discover her unique approach to luxury kids' spaces.

KinderPass (@mykinderpass) empowers parents with practical advice and resources for navigating the joys and challenges of early childhood. This engaging platform, now primarily accessible through its app (@thekinderpassapp), offers a supportive community focused on parenting hacks, child development tips, and fostering positive parent-child relationships. KinderPass stands out with expert-led Q&A sessions and a wealth of creative, educational activities for toddlers, making it an invaluable resource for modern families seeking to nurture their children's growth. Their relatable style and focus on kindness resonate with parents seeking guidance and connection.

Discover @saywhatwithfriends, a Singapore-based creator celebrating Malaysian and Singaporean culture through vibrant design and playful language learning. With 4453 followers, their Instagram showcases charming illustrations, fun washi tape designs, and engaging posts about local food (think Nasi Lemak!). Their unique blend of cultural pride and creative products offers a delightful and relatable experience for design enthusiasts and those interested in Southeast Asian culture. Explore their Etsy shop and website for a taste of their delightful creations and learn a few Singlish words along the way!

Singapore's Child (@singaporeschild) is your go-to guide for family-friendly fun and lifestyle in Singapore. This engaging account (4250+ followers) showcases the best of Singaporean dining, family activities, and parenting tips, featuring everything from festive treats and whimsical dining experiences to kid-friendly cafes and sustainable choices. With a relatable and authentic style, Singapore's Child offers practical recommendations and inspiring ideas for busy parents, creating a vibrant community focused on family life in the Lion City. Discover hidden gems and family-approved adventures—a valuable resource for Singaporean parents seeking enriching experiences.

The Playfair (@theplayfair) was a Singapore-based Instagram account offering a unique blend of parenting insights and community engagement. With a focus on family life, their posts featured product spotlights, local experiences (like Suntec City), and charitable initiatives, showcasing a relatable and supportive style. Their past Christmas charity drive, featuring donations to the Children’s Cancer Foundation, highlights their commitment to giving back. While now closed, their archive offers a wealth of valuable content for parents seeking recommendations on children's products and activities in Singapore. Their warm, authentic voice resonated with a community of over 3500 followers, making them a valuable resource for local parents.

Fusspot & Foodie (@fusspot_and_foodie) is a Singapore-based influencer specializing in healthy, kid-friendly recipes and meal solutions. With over 2600 followers, this account offers a treasure trove of mom-approved, nutritious meal ideas and valuable tips for tackling picky eaters. Their authentic style, showcasing both delicious dishes and the realities of family life, resonates deeply with busy parents. Fusspot & Foodie stands out with their focus on using nutrient-dense, often gluten-free ingredients and offering practical solutions for simplifying meal planning. Discover creative ways to make healthy eating fun for the whole family—from simple snacks to complete lunchbox ideas.

Makers Inc. Studio (@m.incstudio) offers a stunning studio rental space perfect for capturing precious moments. With 1778 followers, this account showcases heartwarming imagery centered around motherhood and family, celebrating the irreplaceable joy of parenthood. Their aesthetic is authentic and emotional, emphasizing the love and connection within families. Ideal for photographers, event planners, and families seeking a beautiful backdrop for lasting memories, Makers Inc. Studio provides a unique blend of professional space and emotional storytelling. Discover their inspiring content and find your perfect setting.