New Mom essentials Brands
Explore must-have essentials for new moms—comfort, care, and convenience for every step of the journey. From nursing gear to self-care, discover what every mom needs.
Influencers

1.
Mamaearth
@mamaearth.in
Followers: 1.4M
Discover Mamaearth (@mamaearth.in), a leading natural skincare and baby care brand with over 1.3M followers, committed to spreading #GoodnessInside. Their vibrant feed showcases toxin-free, cruelty-free products featuring plant-based ingredients like Vitamin C, Multani Mitti, and chia seed oil, across sunscreens, lipsticks, face washes, and baby care essentials. Mamaearth stands out with its plastic-positive initiative and commitment to sustainable practices, appealing to conscious consumers seeking effective, ethically sourced beauty and wellness solutions for themselves and their families. Experience the difference natural goodness makes.

2.
The Moms Co.
@themomsco
Followers: 324.5K
The Moms Co. (@themomsco) provides natural & toxin-free skincare for moms and babies, boasting over 324K followers. Their Instagram showcases a supportive community, sharing relatable motherhood experiences alongside product spotlights. With a focus on gentle, effective formulas featuring ingredients like vitamin C, hyaluronic acid, and aloe vera, The Moms Co. offers solutions for pregnancy, postpartum, and baby skincare needs. Their commitment to safe, natural products resonates deeply with conscious moms seeking effective self-care and gentle baby care. Explore their feed for inspiration and product recommendations.

3.
Mother Sparsh
@mothersparsh
Followers: 198.3K
Mother Sparsh (@mothersparsh) offers premium, plant-powered Indian baby care, trusted by over 5 million moms. Their vibrant Instagram showcases a playful yet informative approach to natural baby skincare, featuring products like unscented washes, mineral-based sunscreens, mosquito repellent patches, and tummy roll-ons. Mother Sparsh distinguishes itself through a commitment to gentle, Ayurvedic-inspired formulations free from harsh chemicals and artificial fragrances, providing parents peace of mind and happy, healthy babies. Discover a world of natural care designed for sensitive skin.

4.
Mothercare India
@mothercare_india
Followers: 177.3K
Mothercare India (@mothercare_india) is your go-to destination for all things baby and child, boasting over 177K followers. This vibrant brand offers a comprehensive range of clothing, nursery essentials, travel gear, and baby care products, showcased through playful and engaging content. Mothercare India differentiates itself with a focus on safety, comfort, and style, evident in product features like the Ziba car seat and Cruze stroller. Their dedication to every parenting stage, from newborn essentials to back-to-school supplies, resonates with parents seeking quality and convenience. Discover thoughtfully designed products that celebrate every little milestone.

5.
Momzjoy
@momzjoy
Followers: 110.8K
Momzjoy (@momzjoy) is a leading brand for elegant maternity and kids' wear, celebrated by over 110K happy moms. Their Instagram showcases luxurious, nursing-friendly dresses, cozy organic cotton baby essentials, and adorable kids' outfits, all handcrafted with love. Momzjoy's sophisticated aesthetic and supportive community foster confidence and style throughout the motherhood journey, offering premium quality and thoughtful designs that cater to every stage. Discover their curated collections and find effortless elegance for you and your little ones.

6.
Mustela India
@mustelaindia
Followers: 17.4K
Mustela India (@mustelaindia) provides gentle, effective skincare for babies, children, and expectant/new mothers. With over 17K followers, their vibrant feed showcases a range of products including cleansing gels, sun lotions, diaper creams, and organic skincare lines, all made with natural ingredients like avocado. Mustela's commitment to dermatological science and sustainable practices, evident in their engaging content and collaborations with experts, sets them apart. Experience the Mustela difference—a blend of proven efficacy and nurturing care for the whole family. Discover their podcast and book releases soon!

7.
Pigeon India
@pigeon_india
Followers: 14.5K
Pigeon India (@pigeon_india) is Japan's No.1 mother and baby care brand, celebrating the joy of parenthood with a vibrant Instagram community of 14.5K followers. Their playful feed showcases a wide range of products—from gentle baby washes and skincare to innovative feeding solutions and essential laundry detergents—all crafted with natural ingredients and a focus on gentle care. Pigeon India stands out for its commitment to safe, high-quality products, backed by doctor recommendations and innovative designs like the Paladai Baby Feeder. Appealing to new and expecting parents, Pigeon India offers solutions that simplify daily routines and enhance the precious moments of early parenthood. Discover their collection of thoughtfully-made essentials for happy, healthy babies.

8.
MomToBe.in
@momtobe_in
Followers: 12.9K
MomToBe.in (@momtobe_in) is your go-to Instagram destination for stylish and comfortable maternity fashion. With over 12K followers, this influencer showcases trendy maternity dresses, nightwear, and other apparel, offering a curated collection perfect for every stage of pregnancy. MomToBe.in’s authentic style, featuring diverse prints (floral, polka dot, abstract) and a focus on comfort, resonates deeply with expecting mothers seeking chic and practical options. Discover elegant maternity wear that celebrates motherhood and empowers women to feel confident and beautiful throughout their journey. Explore their feed for outfit inspiration and shopping links.

9.
Philips Avent India
@philipsavent_india
Followers: 6.2K
Philips Avent India (@philipsavent_india) empowers mothers with innovative baby care solutions. Their range includes electric breast pumps, microwave sterilizers, and other essential products designed for ease and safety. The brand's supportive and informative content, featuring expert advice and user testimonials, creates a thriving community around the joys and challenges of motherhood. Their focus on convenience and hygiene, particularly evident in their popular microwave sterilizing bags, sets them apart, offering solutions for modern parents prioritizing their well-being and their baby's. Follow along for a journey of expert-backed support and product inspiration.

10.
Medela India
@medelaind
Followers: 5.8K
Medela India (@medelaind) empowers breastfeeding mothers with research-based solutions and expert advice. Their Instagram showcases a supportive community, offering insightful content on breastfeeding, pumping techniques, and product highlights like the Harmony manual pump and Freestyle Flex. With a focus on comfort, efficiency, and maximizing milk supply, Medela's products, including Purelan lanolin cream and silicone milk collectors, provide practical solutions for every stage of the breastfeeding journey. Their warm, empathetic voice resonates with new and experienced mothers seeking reliable guidance and high-quality products to support their unique motherhood experiences. Over 5,750 followers already trust Medela India for their dedication to empowering mothers.
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