Top Melbourne Male Lifestyle Influencers

Melbourne-based entrepreneur 👑 Shannon De Brincat 👑 (@shann0n_dee) captivates 214k+ followers with her raw, relatable lifestyle content. Balancing her successful cleaning business with a vibrant social life, Shannon shares authentic glimpses into her journey, offering inspiring messages of self-belief and resilience alongside moments of fun and friendship. Her engaging posts resonate with those seeking motivation, celebrating life's ups and downs with honesty and humor. Discover a supportive community built on genuine connection and empowering self-expression.

Matt (@matt.soutar) is a captivating lifestyle influencer with over 168K followers, showcasing a vibrant blend of entrepreneurship, travel, and refined living. His feed offers a glimpse into his dynamic life as founder of Men of Dreams Australia and Preemautocare, featuring stylish imagery, witty captions, and glimpses into his curated experiences. Matt's unique blend of aspirational content and relatable moments creates a highly engaged community, celebrating freedom and friendship. His posts subtly weave in themes of healthy living and mindful moments, resonating with those seeking inspiration in their own pursuits. Discover a world of stylish adventures and entrepreneurial spirit.

Nikko Raschhofer (@nikkorassch) is a Melbourne-based influencer with a massive 79.6K following, captivating audiences with his blend of Brazilian Jiu-Jitsu, kickboxing, and entrepreneurial pursuits. His engaging content showcases his fitness journey, personal life, and business ventures (One Stop Car Detailing and Melbourne Mobile Mowing). Nikko's authentic style, marked by a mix of motivational fitness posts, humorous anecdotes, and glimpses into his daily life, resonates with a community that appreciates grit, determination, and a touch of Aussie humor. His posts offer a compelling mix of fitness inspiration and relatable everyday moments, showcasing a balanced lifestyle. Discover a dynamic influencer who seamlessly blends personal achievement with business acumen.

Kyvin Sun (@kyvs) is a Gold Coast-based influencer with a vibrant 74K+ following, sharing a captivating mix of lifestyle, humor, and fitness content. From delicious food moments and wine tasting adventures in the Yarra Valley to Muay Thai training updates and witty everyday observations, Kyvin's authentic style resonates with a young, active audience. Her posts are consistently engaging, showcasing a relatable personality and positive energy. Discover a fun and inspiring feed that blends fitness, foodie adventures, and everyday humor – a perfect blend for anyone seeking a lighthearted yet aspirational online community.

Nick Giannopoulos (@nick_giannopoulos) is a celebrated Australian actor and comedian, best known for his iconic "Wog Boy" franchise. With over 63K followers, his Instagram showcases a hilarious blend of behind-the-scenes glimpses into his career, nostalgic throwbacks, and updates on his live shows and film releases (including Netflix appearances!). His authentic, self-deprecating humor and engaging storytelling resonate with fans of Australian comedy and anyone who appreciates a good laugh. Follow for a dose of Wog-life updates, entertaining anecdotes, and a peek into the world of one of Australia's most beloved comedic talents.

MATTYTHUNDER (@mattythunder) is a Melbourne/Ireland-based influencer with over 51K followers, sharing a compelling blend of personal growth, fitness, and everyday life updates. His authentic and humorous style documents his journey, from academic pursuits and gym sessions to personal reflections on sobriety and building a life he loves. He connects with his audience through relatable anecdotes and motivational messages, offering a refreshing glimpse into his experiences. His posts, encompassing fitness goals, personal milestones, and canine companionship, resonate with those seeking inspiration and a positive outlook. Discover a feed filled with authenticity and a dash of Aussie charm.

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Benjamin 🪬 (@benidoolan) is a travel and lifestyle influencer showcasing his adventurous spirit and stunning global escapades to over 38,000 followers. His feed blends breathtaking photography from destinations like Kyoto, Mt. Fuji, and Queenstown with relatable personal anecdotes about achieving ambitious goals (like completing a half-marathon!). Benjamin's authentic and inspiring style resonates with those seeking wanderlust inspiration and motivation to pursue personal challenges, offering a vibrant mix of travel tips, fitness updates, and cultural experiences. His unique blend of adventure and personal growth makes him a captivating follow for aspirational travelers and anyone seeking a dose of positive energy.

Harrison Hans Luna (@harrisonluna) is an Adelaide-based influencer captivating audiences with his vibrant lifestyle and engaging personality. His content blends high-end fashion (gold, diamonds, street style), luxury travel, and reality TV appearances (Love Island USA) with a playful, relatable flair. With nearly 38K followers, Harrison's posts offer a glimpse into his exciting world, showcasing his modeling career and competitive spirit (golf!). His unique blend of aspirational lifestyle and down-to-earth humor resonates with a younger audience seeking entertainment and inspiration. Discover his captivating journey—from runway shows to reality TV drama, and beyond.

Andrew (@stronglifter), a creator with over 32K followers, shares his inspiring journey of love, fatherhood, and travel. His authentic posts document heartwarming moments like his recent engagement and European adventures, offering relatable glimpses into his life with his family. His content blends romantic milestones, parenting experiences, and travel updates, creating a genuine and engaging connection with his audience. For those seeking an authentic and inspiring feed filled with love, family, and wanderlust, Andrew's account is a must-see.

Nick Russian (@nick_russian) is a Melbourne-based influencer showcasing a luxurious lifestyle intertwined with his successful bar, Bar Bambi. With nearly 30K followers, his feed blends glamorous travel adventures, celebrations with loved ones, and behind-the-scenes glimpses into the award-winning Bar Bambi (Timeout Melbourne's People's Choice Bar of the Year!). His authentic and celebratory style connects with a sophisticated audience seeking aspirational content and a peek into Melbourne's high-end scene. Nick's engaging storytelling and emphasis on family and friends provide a heartwarming contrast to his high-profile lifestyle, offering a unique blend of luxury and relatability. Discover his world of fine dining, international travel, and entrepreneurial success.

Kade Katz (@kadekatz) is a rising music star and engaging travel enthusiast with over 28K followers. His Instagram showcases his journey as a solo artist and member of the band Throw The Fight, blending behind-the-scenes glimpses of touring life with stunning travel photography from across the US. Kade’s authentic posts, often featuring family and reflecting on personal milestones like his sobriety journey, resonate with a community that values genuine connection and inspiring stories. He offers a unique blend of music promotion, travel inspiration, and personal growth, appealing to music lovers, travel enthusiasts, and those seeking authentic online connection. Discover his captivating content and the journey of a talented artist.

Melbourne-based influencer 𝐇𝐦𝐞𝐛𝐨𝐲_𝐗𝐃𝐕𝐆 (@dexter.godkin) captivates his 21K+ followers with stylish streetwear and activewear content. His feed showcases high-quality fashion photography and video edits, featuring collaborations with major brands like Culture Kings and OneNine Activewear. Dexter's authentic style, highlighting both casual and gym looks, creates a relatable and aspirational vibe for young men interested in fashion, sneakers (Jordans!), and Melbourne's vibrant culture. He offers a blend of promotional content and glimpses into his personal life, fostering a strong connection with his audience through engaging visuals and heartfelt posts. Discover his unique perspective on modern menswear.

KING RAZOS (@king.razos) is a Melbourne-based influencer showcasing a captivating blend of classic car passion, weight loss transformation, and relatable fatherhood moments. With over 20K followers, he authentically shares his journey of self-improvement, inspiring others with his fitness achievements and positive mental health messaging. His engaging posts featuring Holden Commodores, custom bikes, and family life create a unique, feel-good community. Discover his inspiring story of perseverance, humor, and the enduring bond between father and son – a perfect mix for automotive enthusiasts and those seeking motivation and family connection.

Joshua Scott (@the.cwolf) is a visual storyteller blending travel photography, UFC & MMA world immersion, and stunning film photography. With over 20K followers, his feed showcases breathtaking landscapes, behind-the-scenes glimpses into the world of professional fighting (featuring stars like Georges St-Pierre and Alex Pereira), and meticulously crafted film photography. His authentic style, infused with a sense of wonder and respect for diverse cultures (including Aboriginal art), resonates with adventure seekers, photography enthusiasts, and combat sports fans. Discover his inspiring journey and unique perspectives on life, travel, and artistry.

Clay Wong (@claywong) is a captivating automotive influencer and YouTube creator (110K+ subscribers) known for his energetic personality and passion for Japanese car culture. His Instagram showcases thrilling drag racing, show-stopping car builds, and behind-the-scenes glimpses into his "Clay World" event—a massive car and bike festival in Sydney. With a blend of high-octane action and relatable humor, Clay engages his 20K+ followers, offering a unique window into the world of JDM enthusiasts and high-performance vehicles. His upcoming event promises an unforgettable experience for car lovers, showcasing the best in custom builds, competitions, and community spirit. Discover the excitement.

Kyle Stagoll (@kylestagoll) is a leading Australian crypto trading educator empowering individuals to achieve financial freedom. With a massive 36k-member group and over 20k Instagram followers, his insightful posts analyze market trends (Bitcoin, Solana, etc.), providing educational content on trading strategies and macro-economic factors influencing crypto investments. Kyle's data-driven approach, coupled with his accessible teaching style, helps followers navigate the complexities of crypto markets confidently. His free course offers a unique opportunity to learn from a seasoned expert and unlock the potential of digital assets. Discover practical financial advice and community support within this thriving crypto educational hub.

Lorie Ray ⚡️ (@lorieraymundo) is a Melbourne-based foodie and travel influencer captivating 20,000+ followers with her vibrant depictions of fine dining experiences and exciting adventures. Her engaging content blends high-quality food photography with personal anecdotes, showcasing sophisticated restaurants and unique cultural events. Lorie's authentic style and infectious enthusiasm create a relatable community for fellow food lovers and travel enthusiasts seeking inspiration for their own culinary and adventure journeys. Discover her curated selection of Melbourne's best restaurants and hidden travel gems; prepare to be inspired.

Kevin Yim (@kevsyim) is a Melbourne-based real estate influencer showcasing high-value property sales across the city and beyond. With over 19,000 followers, his feed features stunning visuals of luxury homes and provides insights into the Melbourne property market. His posts highlight impressive Q1 sales figures, offering a glimpse into the luxury real estate sector. His style is professional yet approachable, appealing to those interested in high-end properties, investment opportunities, and the Melbourne market. Discover his curated selection of exclusive listings and gain valuable market intelligence.

Oscar Ledlin (@oscarledlin) is a Melbourne-based property developer and influencer sharing his inspiring journey building Ledlin Group. With nearly 19K followers, his authentic content blends personal growth reflections with insights into the commercial property development world. He candidly shares both successes (award wins!) and challenges, offering relatable stories and valuable lessons for aspiring entrepreneurs. His unique blend of professional expertise and down-to-earth personality resonates with those interested in property, business, and overcoming obstacles to achieve ambitious goals. Discover his motivational posts and engaging behind-the-scenes look at the dynamic world of property development in Australia.

Jordy Ashley (@jordyashley_) is a Las Vegas-based influencer showcasing a vibrant global lifestyle, blending travel adventures with urban fashion and street style. With nearly 19,000 followers, her visually striking feed features captivating imagery from locations like the UK, California, and Australia, often highlighting collaborations with brands like Culture Kings. Her authentic and effortlessly cool style resonates with a young, fashion-conscious audience interested in travel and streetwear. Jordy's posts offer a glimpse into her exciting life, creating a sense of community and inspiration for followers seeking similar experiences. Discover her unique perspective and global journey.

Andy Murphy (@andymurphydj) is a multi-talented Melbourne-based DJ, music producer, and graphic designer captivating audiences with his vibrant lifestyle. His 18K+ followers enjoy his blend of high-energy DJ sets at top venues (Morris Jones, Kooroora Club), exclusive event coverage, and glimpses into his fashionable, fitness-focused life. Andy’s unique mix of house music, tech house, and apres-ski sets, coupled with his engaging personality, creates a fun and aspirational feed for anyone interested in Melbourne's nightlife, music scene, and stylish living. Experience the energy; explore his profile for a taste of the action.

Joshua Westwick (@joshwicktattoos) is a Melbourne-based tattoo artist with a strong online presence, boasting over 16,000 followers. His Instagram showcases stunning examples of his detailed and imaginative work, spanning various styles including blackwork and larger-scale pieces. Joshua connects authentically with his audience through progress shots, client features, and occasional personal updates, fostering a strong sense of community. His distinct style, a blend of technical skill and artistic vision, makes him a sought-after artist and a captivating influencer within the tattoo community. Discover his impressive portfolio and upcoming availability.

Etuners Motorsport Australia (@etuners_motorsport_aus) is your go-to Instagram destination for high-performance tuning and servicing of Audi, VW, BMW, and Mercedes vehicles. Boasting over 16K followers, their visually stunning feed showcases custom ECU & TCU tuning, performance part installations, and meticulous logbook servicing. Etuners' expertise shines through detailed posts on projects ranging from subtle refinements to substantial power upgrades, featuring brands like KW Suspension, Mobil 1, and Akrapovic. Their passion for precision engineering and high-quality results resonates with car enthusiasts seeking peak performance and bespoke modifications. Discover their impressive portfolio and elevate your vehicle's potential.

Trent “Blue Eyes” Theodore (@trent_theo) is a captivating influencer documenting his year-long, month-by-month journey (TrentyTrenty4) with engaging humor and heartfelt personal reflections. His 16K+ followers connect with his authentic storytelling, blending snapshots of nightlife at Osborne Saturdays with candid moments of personal growth and remembrance. His unique blend of celebratory and reflective posts, coupled with brand ambassadorships (Solbévi), provides a relatable mix of entertainment and emotional resonance, appealing to those seeking genuine connection and a dash of playful spirit. Discover a blend of celebratory lifestyle and poignant personal narratives that will leave a lasting impression.

Taylor Dow (@taylordow) is a leading South Yarra & Brighton real estate influencer showcasing luxury properties and high-end projects. With over 15,000 followers, her engaging content features stunning visuals of exclusive homes, offering a glimpse into opulent lifestyles and providing valuable insights into the market. Taylor's professional yet approachable style, highlighted by collaborations with top real estate firms, makes her a trusted voice in the luxury property space. Her posts on private sales, premium features (like ocean views and resort-style pools), and stunning architectural details appeal to discerning buyers and those interested in high-end design and investment opportunities. Discover the world of luxury real estate through her captivating feed.

Explore the vibrant cityscapes and delectable food scenes of New York and beyond through the lens of CHANG (@changxxuu). With 15,300 followers, CHANG curates a visually stunning feed showcasing New York City's culinary delights (think pastrami on rye and matcha lattes), urban adventures, and stylish snapshots. This food blogger and travel enthusiast offers a relatable and aesthetically pleasing glimpse into city life, capturing authentic moments that resonate with fellow explorers and foodies. Discover a world of inspiring imagery and delicious recommendations; their unique perspective on urban exploration and food photography will leave you wanting more.

Luke Edwards (@luke.edwards._) is a multifaceted influencer blending fitness, mindfulness, and modeling into a captivating Instagram presence. With over 14,000 followers, his feed showcases stunning editorial photoshoots alongside motivational fitness and meditation posts. His authentic voice and commitment to ethical and environmental causes (as seen in his past posts on sustainability and free will) resonate with a diverse audience. Luke's unique blend of lifestyle content provides inspiration and encouragement, making him a compelling figure for those seeking a holistic approach to wellbeing and a mindful perspective on the fashion world. Discover his engaging mix of aspirational imagery and thoughtful commentary.

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James Hachem (@jameshachem) is a Melbourne-based entrepreneur and Forbes 30 Under 30 honoree, offering a captivating glimpse into his high-octane lifestyle. His Instagram showcases a blend of luxury travel (Las Vegas, London, Japan), sporting events (Super Bowl, soccer), and glimpses into his co-founded businesses, @alyaskinaus and @sashatherese. With a sophisticated and engaging style, James shares experiences that resonate with ambitious young professionals and those interested in entrepreneurship, high-stakes events, and global adventures. His authentic storytelling, combined with stunning visuals, provides a unique window into a dynamic world of success and travel. Discover his journey.

Sydney📍 Creative director- @offthegridofficial__ 🖤

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George Chris (@georgey.chris) is a vibrant influencer showcasing a luxury lifestyle across Melbourne's hottest spots and beyond. With over 10,000 followers, his feed offers a captivating glimpse into exclusive events, trendy venues (like Avenue Melbourne), and stylish getaways. His engaging posts, like his recent Palm Springs adventure, combine aspirational aesthetics with a relatable, approachable style. George’s connections to influential businesses like Ms Collins Fridays and Club Sigma highlight his unique access to the city's most exciting offerings, providing unparalleled insight into Melbourne's vibrant social scene for those seeking luxury travel and lifestyle inspiration.

Hayden Lowen (@haydenlowen) empowers Australian tradies to scale their businesses beyond $100K/week. His engaging content blends practical business strategies with relatable anecdotes, offering a unique blend of inspiration and actionable advice for construction professionals. With a strong focus on systems, productivity, and mindset shifts, Hayden helps tradies transition from employees to successful business owners. His proven 90-day guarantee and insightful posts resonate with those seeking substantial business growth and improved work-life balance. Discover his blueprint for success and transform your trade.

Joash Boyton (@joashboyton) offers a captivating glimpse into the world of mergers and acquisitions, complemented by a stylish, globally-focused lifestyle. With over 9K followers, his Melbourne-based Instagram showcases sophisticated travel experiences, celebratory moments with friends, and glimpses into his high-achieving professional life. His posts blend aspirational business insights with relatable social scenes, creating a unique blend of ambition and enjoyment. This sophisticated feed appeals to young professionals, entrepreneurs, and those seeking inspiration in both career and personal pursuits, offering a compelling blend of professional success and stylish living. Explore his feed to discover the balance between ambition and enjoyment.

Melbourne-based entrepreneur Eugene Cheng (@mona_gene) captivates his 8.9K followers with his inspiring journey building a sneaker cleaning empire (@thesneakerlaundryau) and multiple successful venues. His authentic content blends entrepreneurial insights, personal anecdotes (from law career to media appearances), and glimpses into his vibrant nightlife ventures. Eugene's relatable style, showcasing both triumphs and challenges, resonates with aspiring entrepreneurs and those seeking motivation to pursue their passions. Follow his journey from crowdfunding success to multi-venue ownership—a testament to relentless drive and creative vision within Melbourne's business scene.

Leo Soltan Alhalabi (@leoalhalabi) is a CEO and entrepreneur sharing his insights on business growth and mindset. With over 8,600 followers, he delivers motivational content focused on overcoming challenges, optimizing business strategy, and achieving ambitious goals. His authentic and relatable style, combined with practical advice on topics like incentive-driven behavior and identifying business bottlenecks, sets him apart. His posts blend personal anecdotes with actionable strategies, providing valuable lessons for aspiring entrepreneurs and business owners seeking to elevate their performance and mindset. Discover his unique perspective and insights on business optimization and personal growth.

Brenton Goldsack (@brenton_gold) is a travel and lifestyle influencer showcasing his adventurous spirit with a humorous twist. His 8.5K followers enjoy his captivating photos and videos documenting his global journeys, from the canals of Venice to the beaches of Bali. Brenton's relatable, often self-deprecating captions inject humor into his stunning visuals, creating an engaging and authentic connection with his audience. His unique blend of breathtaking scenery and witty commentary offers a refreshing take on travel content, perfect for anyone seeking inspiration for their next adventure or a good laugh. Discover his vibrant feed for a dose of wanderlust and laughter.

Lochie Goldwire (@mangekyo.u) documents the electrifying energy of his international music tour, captivating 8307 followers with raw, on-the-road content. His posts showcase gritty gig photography and authentic behind-the-scenes glimpses into the life of a touring musician, offering a unique blend of concert announcements and personal reflections. His passionate, often humorous, captions connect with fans seeking unfiltered experiences and a glimpse into the global music scene. Follow along for a visceral journey through sold-out shows and unforgettable moments.

Melbourne-based Alex Smith (@smit_tyy) shares a captivating blend of lifestyle and professional development content with his 7,886 followers. His Instagram feed showcases stunning Melbourne scenery, celebratory moments with friends, and glimpses into his personal and professional life, including his Harvard Business School Online achievement. Alex's authentic and relatable style connects with his audience through a mix of aspirational travel photography, heartwarming personal updates, and insightful career reflections. His unique blend of professional accomplishment and everyday experiences offers inspiration and a sense of community to those navigating both personal and professional goals. Discover his engaging story and find inspiration for your own journey.

Meet @phillyadr, a self-motivated influencer whose "Relentless Pursuit" inspires his 7500+ followers. Philly's feed blends motivational quotes, personal reflections on growth ("Forever aiming to grow"), and stunning travel photography showcasing breathtaking landscapes and cityscapes. His posts resonate with those seeking inspiration and self-improvement, offering a blend of aspirational content and relatable moments. His unique blend of personal journeys and visual storytelling sets him apart, offering a compelling narrative of perseverance and achievement. Discover his journey and find inspiration for your own.

@etuners_motorsport_aus @makers_mile

Shaun Wilson (@shaunwilson29) offers a captivating glimpse into the life of a successful entrepreneur and loving partner. With over 7K followers, his authentic posts blend heartwarming celebrations (weddings, birthdays!), exciting travel adventures, and glimpses into the growth of his company, Bondi Sands. His engaging style, showcasing genuine joy and connection with friends and family, resonates with those seeking inspiration and a positive online presence. Shaun's unique blend of personal milestones and professional achievements creates a relatable and aspirational narrative, offering a refreshing take on the lifestyle influencer space. Discover a feed filled with happiness and success.

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Jacob (@jacobthrnhll) is a musician and filmmaker documenting his band's journey and personal life with authenticity and humor. With 6500 followers, his engaging content blends behind-the-scenes glimpses of touring life, music releases (like "Heroine"), personal reflections, and creative projects. His relatable style, showcasing both highs and lows, resonates with fans of indie music and those interested in the creative process. Jacob's unique blend of music, film, and personal storytelling offers a genuine and captivating look into the world of a rising artist and his experiences, providing entertainment and inspiration.

Mitchell Fogarty (@mitchsessiondrums) is a high-energy drummer for the acclaimed band Alpha Wolf, offering a behind-the-scenes look at the life of a touring musician. His Instagram showcases his impressive drumming skills, featuring gear reviews (Tama, Meinl cymbals), tour updates, and candid moments on and off stage. With a relatable and enthusiastic style, Mitch connects with fans through authentic posts capturing the excitement of regional tours and the dedication to his craft. His engaging content resonates with fellow musicians, music lovers, and anyone who appreciates raw talent and passion. Discover the electrifying world of a professional drummer's journey.

Mickey Love (@mickeythelove) is a Melbourne-based nightlife and events influencer, boasting a dedicated following of 6274. Known for his witty and engaging content showcasing Melbourne's vibrant club scene, he offers a unique insider's perspective on the city's hottest venues and events. Mickey's posts blend humor, behind-the-scenes glimpses, and exciting event announcements, creating a fun and interactive experience for his audience. His 10-year history with Scarlett Saturdays at Ms Collins demonstrates his expertise in the industry, making him a go-to source for nightlife enthusiasts seeking the best Melbourne has to offer. His loyal following appreciates his authentic voice and insider access to exclusive events.

Melbourne-based Nathan Scutti (@nathanscutti) is a lifestyle influencer showcasing a sophisticated blend of fitness, fashion, and travel. With nearly 6500 followers, his engaging content features high-quality visuals and authentic storytelling. From showcasing his go-to gym attire to documenting nights out and travel adventures, Nathan's relatable style resonates with a discerning audience seeking inspiration for a balanced and stylish life. His partnerships with established brands like Jockey underscore his credibility and influence within the menswear and fitness sectors. Discover a curated feed filled with aspirational content that seamlessly blends everyday moments with exciting experiences.

DJ Smilez (@djsmilezofficial) is a rising star in the podcasting world, captivating listeners with his infectious energy and globally reaching "Smiliño Radio." With over 5,900 followers and 25,000+ streams across 11 episodes, he delivers engaging audio content, featuring interviews and music, showcasing a unique blend of entertainment and community. His authentic style and international appeal resonate with fans across the globe, offering a vibrant and uplifting audio experience. Discover a fresh take on online radio; a positive, upbeat listen.

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