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1. Tira
@tirabeauty
Followers: 3.1M
Discover Tira Beauty (@tirabeauty), a leading online and offline destination for premium makeup, skincare, haircare, and fragrances, boasting over 3 million followers. Their luxurious aesthetic and engaging content showcase a curated selection of coveted brands, including K-beauty favorites and exclusive collaborations. Tira's unique value proposition lies in its personalized experience, offering a loyalty program, expert advice via a virtual beauty advisor, and regular events. With a focus on both high-end and accessible products, Tira caters to beauty enthusiasts seeking innovative formulas and trendsetting looks. Explore their carefully curated collections and discover your next beauty obsession.
2. Nykaa Cosmetics
@nykaacosmetics
Followers: 1.6M
Immerse yourself in the vibrant world of Nykaa Cosmetics (@nykaacosmetics), a leading beauty brand boasting over 1.5M followers. Their playful Instagram feed showcases a diverse range of globally formulated makeup, including trending lip products like Lolli Lips and innovative skin tints, alongside nail polishes and captivating eyeshadow palettes. Nykaa's playful aesthetic and engaging content, featuring user-generated content and influencer collaborations, highlight high-shine lip glazes and long-lasting matte foundations, catering to beauty enthusiasts seeking both trendy and classic looks. Discover effortlessly chic makeup solutions and vibrant self-expression with Nykaa Cosmetics—your perfect match for every mood.
3. Purplle.com
@letspurplle
Followers: 1.2M
LetsPurplle (@letspurplle) is a leading beauty influencer with over 1.2M followers, championing "beauty without barriers" for Indian women. Their engaging content blends product recommendations (skincare, makeup, haircare), relatable lifestyle posts, and empowering messages celebrating diverse beauty standards and Indian womanhood. The feed showcases a mix of informative tutorials, aspirational imagery, and humorous memes, fostering a strong community. LetsPurplle's unique approach lies in its culturally relevant content, blending modern beauty trends with traditional Indian perspectives on self-care and feminine energy, making it a valuable resource for beauty enthusiasts across India.
4. MYNTRA BEAUTY
@myntrabeauty
Followers: 876.2K
MYNTRA BEAUTY (@myntrabeauty) is your one-stop shop for makeup and skincare, boasting over 878K followers. Their vibrant feed showcases trending products from top international and Indian brands like L'Oréal Paris, Lakmé, MAC Cosmetics, and CeraVe, alongside exclusive collaborations and new launches. Myntra Beauty stands out with its personalized skincare recommendations, virtual try-on features, and frequent sales events offering significant discounts (like their Glow Up Days and Black Friday sales). Targeted towards beauty enthusiasts seeking convenience, variety, and value, Myntra Beauty offers a curated selection to enhance your look and elevate your self-care routine. Explore their engaging content, discover your perfect match, and unlock exclusive deals.
5. #MyGlamm
@myglamm
Followers: 851.8K
Get your glam on with MyGlamm (@myglamm)! This vibrant beauty brand (848K+ followers) offers a diverse range of makeup and skincare, from high-impact mascaras and long-lasting lipsticks to serum-infused foundations and complexion-perfecting compacts. Their playful, yet informative content showcases diverse beauty looks and helpful application tips, focusing on Indian skin tones. MyGlamm stands out with its affordable luxury, high-quality products, and collaborations with renowned names like Manish Malhotra and Pout by Karan Johar. For the modern woman seeking effortless glamour and convenient beauty solutions, MyGlamm delivers a touch of magic to everyday life. Explore their feed for makeup inspiration and product details.
6. Smytten
@getsmytten
Followers: 248.2K
Discover Smytten (@getsmytten), the ultimate destination for trying before buying! With over 256K followers, this vibrant brand offers trial packs across skincare, haircare, makeup, fragrances, and even food & beverages from top brands. Their playful, engaging content showcases diverse product mini-versions, fostering a community of discovery and encouraging experimentation. Smytten's unique value lies in its curated selection of premium minis, allowing users to explore a wide range of products without commitment, solving the problem of wasted purchases. Perfect for beauty enthusiasts and conscious consumers seeking product exploration, Smytten empowers you to #TryItAll and find your perfect match.
7. The Beauty Store by bigbasket - a TATA Enterprise
@thebeautystorebybigbasket
Followers: 48.4K
Unleash your inner radiance with The Beauty Store by bigbasket, a TATA Enterprise (@thebeautystorebybigbasket). This vibrant brand (48,392 followers) offers a curated selection of cosmetics, makeup, skincare, and body care, featuring popular brands like Maybelline, Sugar Cosmetics, and Plum. Their engaging content showcases diverse makeup looks, expert skincare advice, and seasonal beauty trends, empowering individuals to express their unique style. From sun protection essentials to festive glam, The Beauty Store caters to beauty enthusiasts seeking high-quality products and inspirational content. Discover a world of beauty and self-care, perfectly blended for the modern individual.