Personal Finance & Banking BrandsĀ
Discover India's top banking brands on Instagram! This curated list reveals the best financial institutions, showcasing their unique styles and services. From investment tips to innovative digital tools, see how these leading brands connect with millions. Explore their engaging content and find the perfect financial partner for your needs. See who made the cut!
Influencers
- State Bank of India
- Bank of Baroda
- Punjab National Bank
- ICICI Prudential Mutual Fund
- YES BANK
- ICICI Bank
- HDFC Bank
- Axis Bank
- SBI Card
- Kotak Mahindra Bank Ltd
- Union Bank of India
- ICICI Direct
- Indian Bank
- IndusInd Bank
- IDFC FIRST Bank
- Finology Quest
- RBL Bank
- Bank of India
- Nanayam Vikatan
- IDBI Bank
- SBI Mutual Fund
- AU Small Finance Bank
- Fincare Bank
- Muthaleetukalam
- Free Guidance Tamil
- Karnataka Bank
- UTI Mutual Fund
- The Muthoot Group
- Lira | Let's Talk Money
- Ujjivan Small Finance Bank
- Pine Labs
- Lendingkart
- Suryoday Small Finance Bank
- Jana Small Finance Bank Ltd
- Mahindra Manulife Mutual Fund

1.
State Bank of India
@theofficialsbi
Followers: 2.9M
State Bank of India (@theofficialsbi) ā India's largest bank ā connects with over 2.8M followers through a vibrant Instagram presence. Their feed blends informative product updates (like FASTag and education loans) with celebratory content showcasing Indian heritage and culture. SBIās consistent messaging highlights financial security, empowerment (especially for women), and community engagement, making them more than just a financial institution. Learn about their diverse services, including social security schemes and wealth management solutions, while engaging with a brand committed to national pride and customer well-being.

2.
Bank of Baroda
@officialbankofbaroda
Followers: 1.8M
Bank of Baroda (@officialbankofbaroda) is a leading financial institution with over 1.8M followers, providing a wide range of banking and financial services. Their informative Instagram feed features updates on products like home loans, education loans, and investment options, alongside crucial financial literacy content and customer safety advice. The brand showcases a professional yet approachable voice, using multilingual content to engage a diverse audience. Boasting initiatives like the "Salute Her Shakti" campaign, Bank of Baroda distinguishes itself through its commitment to community engagement and empowering women. Individuals and businesses seeking secure, reliable, and convenient financial solutions will find valuable resources and support here.

3.
Punjab National Bank
@pnbindia
Followers: 896.7K
Punjab National Bank (@pnbindia) is a leading Pan-India bank with a global presence, serving a vast customer base of over 896K followers. Their Instagram feed showcases a blend of informative financial updates, cybersecurity awareness campaigns, and celebratory posts highlighting employee achievements and community engagement. PNB offers a comprehensive suite of banking services, including digital solutions like the PNB One app, RuPay cards, and e-GST Express for businesses. Their commitment to financial inclusion and digital innovation, coupled with a professional yet approachable communication style, makes them a trusted financial partner for individuals and businesses alike. Discover PNB's commitment to customer well-being and financial empowerment.

4.
ICICI Prudential Mutual Fund
@iciciprumf
Followers: 586.7K
ICICI Prudential Mutual Fund (@iciciprumf) empowers you to achieve your financial goals. With over 586K followers, this leading mutual fund company offers a diverse range of investment options, including Gold ETFs, Multi-Asset Allocation Funds, and Index Funds focused on quality and low volatility. Their engaging content blends financial education with relatable imagery and a positive, encouraging tone, making complex investment topics accessible. Learn about strategic investing, SIPs, and various fund options, building a secure financial future with expert guidance. Explore their insightful posts and videos ā your journey to financial well-being starts here.

5.
YES BANK
@yes_bank
Followers: 511.2K
YES BANK (@yes_bank) offers comprehensive banking solutions for Retail, Corporate, and MSME clients, boasting over 511K followers. Their visually appealing and informative content emphasizes premium banking experiences like YES Premia and YES Grandeur, alongside innovative digital tools such as IRIS by YES BANK for seamless account management. YES BANK differentiates itself through a commitment to sustainability and financial literacy initiatives, empowering individuals and businesses alike. Their aspirational "#LifeKoBanaoRich" campaign resonates with those seeking financial security and growth, offering a range of products from fixed deposits to NRI banking services. Explore their feed for insights into financial well-being and smart banking strategies.

6.
ICICI Bank
@icicibank
Followers: 458.9K
ICICI Bank (@icicibank) ā India's leading private sector bank ā offers a comprehensive range of financial services, from personal loans and credit cards to forex solutions and NRI banking. With over 480K followers, their vibrant Instagram showcases smart financial advice, product highlights, and engaging campaigns featuring celebrity collaborations. ICICI Bank distinguishes itself through innovative digital banking (iMobile app, SmartLock), a commitment to sustainable practices (CSR initiatives), and a focus on financial education, empowering customers with the tools and knowledge for secure and successful financial management. Their engaging content resonates with a broad audience, especially those seeking financial security and convenience.

7.
HDFC Bank
@hdfcbank
Followers: 379.9K
HDFC Bank (@hdfcbank) empowers individuals and businesses with comprehensive financial solutions. Boasting nearly 380K followers, their vibrant Instagram showcases innovative products like PayZapp, Millennia Credit Cards, and various loan options (personal, business, auto). The brand's playful yet informative voice engages users through contests, financial tips, and insightful reels featuring FJ Moneysha. HDFC Bank distinguishes itself with personalized services, digital convenience (Insta Services), and a commitment to financial security. Their offerings cater to diverse needs, from everyday banking to long-term investments and business growth, enhancing financial well-being for a broad audience. Explore their engaging content and discover how HDFC Bank can simplify your financial journey.

8.
Axis Bank
@axisbank
Followers: 340.1K
Axis Bank (@axisbank) ā 340K+ followers ā empowers dreams with innovative banking solutions. From convenient digital services like their open app and Auto Pay to exclusive Burgundy Private experiences (culinary events, golf tournaments), Axis Bank caters to diverse needs. Their sophisticated, aspirational content highlights financial wellness, security (emphasizing safe banking practices), and premium lifestyle offerings. A unique focus on initiatives like SanskritPassword underscores their commitment to digital security. Whether you're seeking seamless mobile banking, curated luxury experiences, or smart investment options, Axis Bank offers a comprehensive and elevated financial journey.

9.
SBI Card
@sbicard_connect
Followers: 280.9K
Unlock a world of rewards and exclusive offers with SBI Card (@sbicard_connect), a leading Indian credit card issuer boasting over 19 million cardholders. Their vibrant Instagram feed showcases enticing deals on top brands across electronics, fashion, travel, and more, alongside engaging content highlighting responsible initiatives. SBI Card's unique Flexipay feature and diverse card options, like the Apollo SBI Card SELECT and KrisFlyer SBI Card APEX, cater to diverse lifestyles and priorities, offering unparalleled convenience and value to savvy Indian consumers. Explore their innovative offerings and discover the perfect card for you.

10.
Kotak Mahindra Bank Ltd
@kotakbankltd
Followers: 216.4K
Empowering individuals and businesses across India, Kotak Mahindra Bank (@kotakbankltd) offers a comprehensive range of banking and financial services. With over 216K followers, their vibrant Instagram presence showcases innovative products like the Kotak Forex Card and ActivMoney savings account, alongside insightful financial literacy content and inspiring stories of "Hausla"āthe spirit of perseverance. Their engaging content blends informative financial tips with a motivational tone, appealing to those seeking both financial security and personal empowerment. Kotak's commitment to investor education and community initiatives sets them apart, making them a trusted partner for financial growth and progress.

11.
Union Bank of India
@unionbankinsta
Followers: 210.5K
Follow @unionbankinsta, the official Instagram page of Union Bank of India, a leading public sector bank in India with over 210,000 followers. Their informative posts highlight financial results, showcasing strong growth and improved asset quality, alongside valuable advice on cybersecurity and financial well-being. Union Bank offers a comprehensive range of services including savings accounts, loans (e.g., Union Green Home, Union Medicos), and digital banking solutions like the Vyom app. Their commitment to financial inclusion, particularly supporting women entrepreneurs (Nari Shakti initiatives), and sustainable practices (ESG initiatives) sets them apart. Learn about their diverse offerings and stay updated on financial news and initiatives designed to empower individuals and businesses.

12.
ICICI Direct
@icici_direct
Followers: 175.1K
ICICI Direct (@icici_direct) empowers 175,100+ followers to navigate the Indian stock market with confidence. This established digital investing platform (27 years strong!) provides insightful content on stocks, IPOs, mutual funds, and financial literacy. Their engaging, informative postsāfeaturing videos, data visualizations, and scam alertsācater to both seasoned investors and newcomers. ICICI Direct differentiates itself through proactive fraud awareness campaigns and in-depth market analysis, offering valuable resources to build wealth and make informed investment decisions. For those seeking financial guidance and market expertise, ICICI Direct offers a compelling path to smarter investing.

13.
Indian Bank
@myindianbank
Followers: 155.2K
Follow @myindianbank, the official Instagram page of India's 7th largest public sector bank, boasting over 155K followers. This vibrant account highlights innovative digital banking solutions like IndSMART and IndOASIS, alongside a range of financial products including term deposits, education loans, and MSME support (like IND MSME SAKHI). Their engaging content mixes informative updates on financial services with inspiring stories and community initiatives, showcasing a commitment to customer well-being and digital innovation. Whether you're seeking convenient banking solutions or exploring investment options, Indian Bank offers a wealth of resources and personalized services for individuals and businesses alike. Explore their dynamic feed for financial insights and empowering stories.

14.
IndusInd Bank
@indusind_bank
Followers: 141.4K
IndusInd Bank (@indusind_bank) ā a leading private sector bank ā offers a comprehensive range of financial solutions, from savings and fixed deposit accounts to personal and home loans, and credit cards. With over 141K followers, their engaging Instagram feed blends informative financial advice with vibrant visuals and interactive contests. They stand out through their focus on cybersecurity awareness, promoting financial literacy initiatives like SEBI's Saaā¹thi, and offering innovative services like Indus PayWear. Their content resonates with individuals and businesses seeking convenient, secure, and technologically advanced banking solutions. Discover a wealth of financial insights and opportunities by exploring their profile.

15.
IDFC FIRST Bank
@idfcfirstbank
Followers: 140.4K
IDFC FIRST Bank (@idfcfirstbank) champions #AlwaysYouFirst banking with over 140K followers. They offer a comprehensive range of financial products, including savings accounts (with zero-fee banking & monthly interest), personal loans, credit cards (like the FIRST SWYP & Mayura), education loans, and NRI banking solutions. Their vibrant Instagram feed blends engaging storytelling (like the "A Century of Stories" podcast) with informative content on financial literacy and corporate social responsibility initiatives. IDFC FIRST Bank distinguishes itself through innovative digital solutions, a commitment to customer happiness, and impactful community engagement programs, making them the ideal choice for ambitious individuals and families seeking a modern and responsible banking partner.

16.
Finology Quest
@finology_quest
Followers: 114.9K
Uncover the secrets to smart investing with Finology Quest (@finology_quest), a leading financial education platform boasting over 114K followers. Daily, they demystify complex investment conceptsāfrom fundamental analysis and debt management to understanding key financial ratios like P/E and PEGāusing clear, concise explanations and real-world examples. Their engaging, data-driven content cuts through the fluff, empowering investors of all levels to make informed decisions and navigate market volatility. Learn to identify profitable opportunities, manage risk, and build a portfolio that aligns with your financial goals. Explore their insightful posts and unlock your financial potential.

17.
RBL Bank
@rbl_bank
Followers: 92.4K
RBL Bank (@rbl_bank) is a leading Indian private sector bank committed to providing seamless financial solutions. With over 92K followers, their vibrant Instagram page showcases a diverse range of offerings, from credit and debit cards with exclusive travel benefits and rewards, to fixed deposits, digital banking solutions, and business banking services. RBL Bank distinguishes itself through its proactive fraud awareness campaigns, robust digital tools like Banking Buddy, and community initiatives like the Dhanvantri healthcare program. Their engaging content appeals to individuals and businesses seeking convenient, secure, and innovative financial management, empowering them to achieve their financial goals. Explore their innovative products and services ā designed for a better tomorrow.

18.
Bank of India
@bankofindiaofficial
Followers: 89.5K
Stay informed on India's financial landscape with @bankofindiaofficial, the official Instagram page of Bank of India. This influential account (89,485 followers) offers regular updates on banking services, including home loans, personal loans, and vehicle loans, as well as financial insights and announcements. Their professional yet approachable tone, combined with informative graphics and videos, keeps their audience engaged with financial literacy, digital banking solutions, and promotional offers. Bank of Indiaās commitment to customer service and innovative financial products, particularly through their Omni Neo app, sets them apart. Whether you're an individual seeking personal finance solutions or a business looking for MSME support, Bank of India provides comprehensive banking options.

19.
Nanayam Vikatan
@nanayamvikatan
Followers: 86.3K
Stay informed on the pulse of personal finance and business with Nanayam Vikatan (@nanayamvikatan), Tamil Nadu's leading magazine boasting 96K+ followers. Dive into insightful articles and engaging reels covering topics like investment strategies (stocks, gold, mutual funds), loan options, and financial literacy. Their expert advice, current market analyses (including daily gold rates), and compelling case studies empower individuals to make smarter financial decisions. Whether you're aiming for wealth building or navigating the complexities of business loans, Nanayam Vikatan offers practical guidance for a secure financial future.

20.
IDBI Bank
@idbibankofficial
Followers: 66.9K
IDBI Bank (@idbibankofficial) ā a leading bank with 66,869 followers ā offers comprehensive financial solutions, from home and auto loans to credit cards and investment products like fixed deposits and SIPs. Their informative and engaging content focuses on financial literacy, cybersecurity awareness, and community engagement, showcasing a professional yet approachable brand voice. IDBI Bank distinguishes itself through proactive fraud alerts, a commitment to digital convenience (Go Mobile+ app), and a strong CSR initiative. Whether you're seeking personal financial growth or managing business needs, IDBI Bank provides reliable services and valuable insights. Explore their diverse offerings and secure your financial future.

21.
SBI Mutual Fund
@sbimutualfund
Followers: 65.5K
SBI Mutual Fund (@sbimutualfund) empowers investors with diverse mutual fund solutions tailored to every financial need. Trusted by over 9.5 million investors, their engaging Instagram presence (65.5K followers) offers insightful content on topics like SIPs, asset allocation, and market trends through informative videos and interactive quizzes. They stand out with their commitment to financial literacy and community engagement, showcasing initiatives supporting social causes. Ideal for individuals seeking long-term growth and responsible investment options, SBI Mutual Fund provides expert guidance and a wealth of knowledge to help you navigate your financial journey. Explore their strategies for building wealth and achieving your financial goals.

22.
AU Small Finance Bank
@aubankindia
Followers: 57.5K
AU Small Finance Bank (@aubankindia) is India's largest Small Finance Bank, driving positive change in banking with its tech-led services and comprehensive product offerings. With nearly 60K followers, their vibrant Instagram showcases financial solutionsāfrom fixed deposits and vehicle loans to trade finance and a user-friendly banking app, AU 0101ācatering to diverse needs. AU's commitment to sustainability, community engagement, and employee well-being sets them apart, building trust and fostering lasting relationships with customers. Experience the difference of a bank dedicated to progress and growth.

23.
Fincare Bank
@fincarebank
Followers: 54.4K
Fincare Bank (@fincarebank), now part of AU Small Finance Bank, offers a comprehensive suite of financial products and services, including home loans, business loans, fixed deposits, and savings accounts. With over 54K followers, their vibrant Instagram feed showcases financial literacy tips, contests, and celebrations. They distinguish themselves through a blend of informative content and engaging promotions, focusing on customer security and financial well-being. Ideal for individuals and businesses seeking reliable financial solutions, Fincare Bank's approach builds trust and empowers customers to achieve their financial goals. Explore their journey towards stronger togetherness.

24.
Muthaleetukalam
@muthaleetukalam
Followers: 46.2K
Muthaleetukalam (@muthaleetukalam) empowers Tamil-speaking individuals to navigate the world of finance with confidence. Boasting over 51,800 followers, this platform offers insightful videos and webinars on stock market investing, personal finance, and the economy. Founder @shyamsek delivers practical advice and engaging content, focusing on topics like emergency funds, SIP strategies, and market analysis. Their unique blend of educational resources and community engagement makes Muthaleetukalam the go-to source for Tamil-speaking investors seeking financial literacy and growth. Learn from experts, discover smart investment strategies, and build a secure financial future.

25.
Free Guidance Tamil
@free_guidance_tamil
Followers: 40.0K
Get quick, under-one-minute guidance on Indian acts, schemes, and personal finance with Free Guidance Tamil (@free_guidance_tamil). Boasting over 37K followers, this informative account uses engaging Reels to expose common scams (credit card, call forwarding, e-challan, etc.) and offers valuable financial tips in Tamil. Their concise videos and clear explanations empower viewers to make informed decisions, saving them time and money. Ideal for budget-conscious individuals and anyone seeking financial literacy and scam awareness in India, Free Guidance Tamil provides readily accessible, actionable advice. Discover crucial information and protect yourself from financial fraud.

26.
Karnataka Bank
@karnatakabank
Followers: 37.2K
Karnataka Bank (@karnatakabank) ā Your family bank across India, offering seamless digital banking solutions. With over 37K followers, their engaging content highlights a wide range of financial products, from home and car loans to education loans and gold loans. They stand out with their focus on convenient digital services, including mobile banking and doorstep banking, making financial management effortless. Their informative posts and contests appeal to individuals and businesses seeking easy, reliable banking options. Experience the difference of personalized service and innovative digital tools, empowering you to achieve your financial goals.

27.
UTI Mutual Fund
@utimutualfund
Followers: 31.4K
Grow your wealth with UTI Mutual Fund (@utimutualfund), a leading AMC boasting a vast investor base and a pioneer in the mutual fund industry. Their insightful Instagram feed (31.4K followers) features expert market analysis, educational content on diverse investment strategies (including SIP, Multi-Cap, and Hybrid Funds), and engaging visuals. UTI Mutual Fund distinguishes itself through accessible financial education and a commitment to empowering investors with tools like the UTI Buddy app. Their informative videos and webinars cater to individuals seeking long-term financial growth and portfolio diversification across equity, debt, and gold. Discover how UTI Mutual Fund can help you achieve your financial goals.

28.
The Muthoot Group
@themuthootgroup
Followers: 29.6K
Unlock financial freedom with The Muthoot Group (@themuthootgroup), a trusted Indian conglomerate offering diverse financial services, including gold loans and precious metals. With 7000+ branches and a legacy spanning 800+ years, they provide reliable solutions for personal and business needs. Their inspiring content showcases customer success stories and community initiatives, reflecting a commitment to empowerment and ethical practices. Muthoot Finance's gold loan solutions offer flexible credit options, while Muthoot Aurum provides exquisite gold coins and jewelry. This trusted brand serves a broad customer base seeking secure, accessible financial support and ethical investment opportunities.

29.
Lira | Let's Talk Money
@finance.lira
Followers: 19.9K
Lira | Let's Talk Money (@finance.lira) simplifies personal finance for a savvy audience of 24,336+ followers. This informative account tackles everyday financial topicsāfrom tax hacks and smart investing strategies to understanding loan terms and navigating insurance options. Their clear, concise posts and engaging style make complex financial concepts accessible, empowering users to achieve financial freedom. Lira's unique focus on practical tips and real-world examples sets them apart, offering valuable insights for anyone looking to improve their financial well-being and build long-term wealth. Explore their insightful content and unlock your financial potential.

30.
Ujjivan Small Finance Bank
@ujjivanbank
Followers: 18.9K
Ujjivan Small Finance Bank (@ujjivanbank) empowers individuals and businesses to build better lives through accessible and innovative financial solutions. With 93+ lakh customers and a wide branch network, they offer a range of products including savings accounts, fixed deposits, loans (vehicle, gold, personal), and tax-saving options. Their vibrant Instagram feed blends engaging visuals with relatable content, showcasing smart financial strategies and highlighting community initiatives like Chote Kadam. Ujjivan SFB differentiates itself through its commitment to ease of use, exemplified by its digital banking capabilities and "easy-easy" brand campaign, appealing to a broad audience seeking convenient and reliable financial services. Discover their approach to responsible banking and financial well-being.

31.
Pine Labs
@pinelabs_official
Followers: 18.5K
Empowering Indian businesses, Pine Labs (@pinelabs_official) is a leading merchant platform driving seamless payment solutions. With over 18K followers, their vibrant feed showcases innovative products like the Mini soundbox (UPI & card payments) and VoicePod, enhancing in-store experiences. Pine Labs partners with diverse businesses, from fashion boutiques to food vendors, highlighting their commitment to entrepreneurship and growth. Their focus on user-friendly technology and reliable customer support sets them apart, offering a valuable service that simplifies transactions and fosters business success across India. Explore their impactful journey.

32.
Lendingkart
@lendingkart_finance
Followers: 15.1K
Lendingkart (@lendingkart_finance) empowers MSMEs with fast, fair, and transparent collateral-free business loans. With over 15K followers, their vibrant Instagram feed showcases success stories and practical financial advice, fostering a supportive community. Lendingkart distinguishes itself through a fully digital application process, offering quick approvals and hassle-free funding for business growth and expansion, appealing to entrepreneurs seeking efficient and accessible financial solutions. Their commitment to supporting small businesses and fostering financial responsibility shines through in their engaging content, making them a trusted partner in achieving financial goals.

33.
Suryoday Small Finance Bank
@suryodaybank
Followers: 12.6K
Suryoday Small Finance Bank (@suryodaybank) ā the #BankofSmiles ā offers innovative banking solutions with a personal touch. With 700+ touchpoints nationwide, they provide seamless services including Fixed Deposits, Home Loans, Business Loans, and Savings Accounts, all designed to help you achieve your financial goals. Their vibrant Instagram showcases community engagement, awards for employee excellence and digital innovation, highlighting a commitment to both customer satisfaction and ethical practices. Their focus on financial planning and smart savings caters to individuals and businesses seeking secure, reliable banking options. Experience banking that prioritizes both your financial well-being and community impact.

34.
Jana Small Finance Bank Ltd
@jana_small_finance_bank_ltd
Followers: 5.6K
Empower your financial future with Jana Small Finance Bank Ltd (@jana_small_finance_bank_ltd), a leading provider of personalized banking solutions, including savings accounts, NRI accounts, current accounts, and loans (two-wheeler & business). With a vibrant Instagram presence (6199 followers) and a commitment to sustainability and community engagement, Jana Bank offers convenient mobile banking and unique features like customizable account numbers. Their focus on customer empowerment and quick loan approvals sets them apart, appealing to individuals and businesses seeking smart, accessible financial services. Winner of the Wow Workplace 2025 Award, their commitment to excellence shines through.

35.
Mahindra Manulife Mutual Fund
@mahindramanulifemutualfund
Followers: 2.9K
Mahindra Manulife Mutual Fund (@mahindramanulifemutualfund) empowers investors to build a secure financial future through a diverse range of equity, debt, and multi-asset allocation funds. With a strong presence (2878 followers) and a sophisticated, informative Instagram presence, they guide customers toward smart investment strategies, emphasizing long-term growth and stability via tools like SIPs. Their engaging content mixes financial insights with topical celebrations, appealing to individuals seeking informed investment choices and financial planning support. Discover a range of funds tailored to various goals, backed by the expertise of Mahindra Finance and Manulife.
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