- Introduction: Automobile's Market Overview
- Leading Indian Automobile's Brands
- Car Brands
- Two Wheeler Brands
- Commercial Vehicle Brands
- EV - Hybird Brands
- Car Info & Pre Owned Dealership
- Vehicle Accessories/spare parts/Customization
- Automobile Brands Marketing Campaigns: Strategies, Successes, and Trends
- Conclusion
Introduction: Automobile's Market Overview
The Indian Automobiles industry is undergoing a dynamic transformation, propelled by the rise of digital influence, influencer-led marketing, and visually rich content creation. Social media platforms like Instagram and YouTube serve as key hubs for brand promotion, product launches, and consumer engagement, driving awareness and interest. While direct e-commerce sales are less emphasized, these platforms play a crucial role in directing traffic to dealerships and online configurators. Automobiles brands leverage influencer collaborations, CGI renders, professional videos, and event participation (e.g., Auto Expo, Motoverse) to enhance visibility and sales. From cars and two-wheelers to electric vehicles (EVs) and commercial vehicles, each category showcases distinct trends and strategies.
From cars and two-wheelers to EVs, commercial vehicles, and pre-owned platforms, each automobile segment in India showcases distinct trends and leading brands. Here’s a deep dive into category-wise analysis and brand performance:
Leading Indian Automobile's Brands
Holds the title of the world’s largest two-wheeler manufacturer by unit volume sales since 2001.
Limited is India’s largest manufacturer of commercial vehicle. It was founded in 1926 and started production in 1945.
Car Brands
The automotive market is experiencing a dynamic shift, driven by a surge in electrification, a continued dominance of SUVs, and growing consumer demand for safety, technology, and value. Major events like the Auto Expo and Bharat Mobility Global Expo spotlight this evolution, showcasing innovative models and future mobility trends.
This competitive landscape features established giants and emerging players adapting to shifting preferences. Maruti Suzuki leads with the top-selling Dzire sedan and Swift, now entering the EV space with the e Vitara, while Hyundai expands its Creta lineup with an electric variant. Tata Motors blends heritage and innovation with the reborn Sierra and Avinya X Concept, offering both EV and ICE options, and luxury brands like Mercedes-Benz and Audi push electric luxury with models like the EQS SUV. Emerging brands like Skoda, with the tech-packed Kia, with the rear-seat-focused Syros, and MG, with the Windsor and Comet EV, carve niches through design and electric mobility. Growth is fueled by innovations like ADAS and electric powertrains, tailored consumer solutions such as the Dzire’s 5-star safety rating, and unique strategies—Jaguar’s electric rebranding, Mahindra’s South African milestone, and Tata’s ‘Made-in-India’ ethos. Events like the Auto Expo and insights from evo India amplify these trends, shaping a market defined by competition and consumer-centric evolution.
Aparna Umesh collaborated with Popular Hyundai for the #DrivePopular event, an exciting drive experience in Kerala showcasing Hyundai’s lineup.
Priyanka Sarkar collaborated with Mahindra SUVs for the unveiling of the XEV 9e & BE6 at NR AUTOS, Kolkata.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are
nissan (185 reels), mahindra_auto (177 reels), hyundaiindia (163 reels), nexaexperience (160 reels), mercedesbenzind (158 reels), jeep (152 reels), mgmotorin (145 reels), tatamotorscars (141 reels), honda (126 reels), jaguar (121 reels), bmwindia_official (91 reels), volkswagen (85 reels), marutisuzukiofficial (82 reels), kiaind (78 reels), and skodaindia (74 reels)
Two Wheeler Brands
The two-wheeler market is a thriving arena, propelled by a wave of new launches, a strong push towards electric mobility, and a blend of classic upgrades with modern innovation. Consumers are driving demand for safety, advanced features, and versatile riding options, shaping a competitive and evolving landscape.
In collaboration with Royal Enfield, the Great Himalayan Adventure Festival brought Ladakh’s traditions and thrilling rides to life!
Carandbike collaborated with Hero MotoCorp to review the new Destini 125. The campaign highlighted its new platform, neo-retro styling, and updated features, positioning it as a competitive choice in the 125cc scooter segment.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are royalenfield (445 reels), heromotocorp (364 reels), ktm_official (252 reels), tvsmotorcompany (134 reels), ktm_india (128 reels), officialtriumph (114 reels), indiatriumph (87 reels), yamahamotorindia (73 reels), indianmotorcycle (70 reels), aprilia (69 reels), jawamotorcycles (65 reels), bmwmotorrad_in (61 reels), indiakawasaki (50 reels), yezdiforever (46 reels), and ducati_india (46 reels)
Commercial Vehicle Brands
The commercial vehicle market is evolving with a strong emphasis on sustainability and advanced technology, driven by the push for eco-friendly transport solutions and enhanced efficiency. Industry events like Prawaas and Bharat Mobility Expo highlight this shift, showcasing innovative vehicles and fostering stakeholder engagement.
This market blends established leaders with a focus on diverse consumer needs. Tata Motors dominates with a wide range of offerings, including electric buses via TML Smart City Mobility Solutions and staff transport solutions with Yash Travels, emphasizing sustainability and reliability. Ashok Leyland advances with models like the Dost Tipper and robust after-sales service, while BharatBenz targets industrial productivity with tailored trucks. Force Motors stands out with rugged options like the Gurkha and versatile Urbania, and Mahindra Trucks and Buses promote fuel-smart technology with the Blazo X 48. Growth is propelled by innovations like electric vehicle tech, specific needs such as urban mobility and intercity comfort (e.g., Tata Magna EV Coach), and unique approaches—Tata’s sustainable urban focus and Force’s niche adventure appeal. Events like Bharat Mobility Expo amplify these trends, spotlighting a market adapting to green and efficient demands.
MissBikerr covered the launch of the new Bajaj Chetak EV, highlighting its cool features.
On this special occasion, may Lord Ganesha guide every road you take with success, safety, and strength.
In collaboration with @tatamotorstrucks, let’s celebrate new beginnings and unstoppable journeys.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are bajaj_auto_ltd (45 reels), tatamotorsgroup (29 reels), tatamotorsbusesandvans (21 reels), tatamotorstrucks (16 reels), ashokleyland_official (13 reels), forcemotors (11 reels), etbindia (4 reels), bharatbenz (4 reels), mahindratruckandbus (3 reels), and jcbindialtd (1 reel)
EV - Hybird Brands
The electric vehicle (EV) market is surging forward, characterized by frequent new product launches, competitive pricing, and an expanding charging infrastructure, with a sharp focus on boosting performance and range. Consumer interest in eco-friendly transport is accelerating this shift, spotlighting a dynamic and rapidly evolving industry.
This market thrives with a mix of established automotive giants and bold emerging players. Mahindra & Mahindra electrifies the SUV segment with its BE 6e and XEV 9e, built on the innovative INGLO platform, while Tata Motors’ TATA.ev division expands with the Curvv EV and upgraded classics. BYD India brings global flair with models like the Sealion 6 & 7. Emerging stars like Ola Electric dominate scooters with the S1 Gen 3 and Roadster series, Ather Energy blends tech and performance in the Rizta, and Ultraviolette pushes boundaries with high-speed motorcycles like the F77 and new ventures like the Tesseract.
Growth is driven by cutting-edge innovations—Mahindra’s fast-charging architecture, Ola’s service network expansion, and Ather’s premium features—meeting demands for sustainability, range, and smart tech. Unique strategies, from Mahindra’s ground-up EV designs to Ultraviolette’s superbike niche, fuel a competitive landscape reshaping mobility.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are tata.evofficial (57 reels), mahindraelectricsuvs (45 reels), atherenergy (44 reels), olaelectric (41 reels), ultraviolette_automotive (32 reels), byd.india (11 reels), wingsev (3 reels), quantum_energy_india (1 reel), pev__electric (1 reel), kelasons_escooters (1 reel), and greenmaster.in (1 reel)
ODMag shared the Tata Curvv EV’s introductory pricing, ranging between ₹17.49 lakh and ₹21.99 lakh (ex-showroom)
Elementec x Mahindra Collaboration!
Revolutionizing Indian roads with cutting-edge electric innovation! The future of driving is here.
Car Info & Pre Owned Dealership
The car information and pre-owned dealerships market in India is buzzing with new vehicle launches, a thriving pre-owned segment, and a focus on safety and technology. Consumers are drawn to value-driven options, performance, and heritage, fueling a dynamic interplay of innovation and accessibility.
This market blends established automotive stalwarts with key pre-owned players. Royal Enfield refreshes its Classic 350 with custom options and launches the Scram 440, while Maruti Suzuki elevates the Dzire with a 5-star G-NCAP rating. TVS upgrades the Apache RR 310 and Jupiter 110 with tech enhancements, and Hero MotoCorp unveils the Xtreme 250R. Premium brands like Ducati (Multistrada V4 RS) and BSA (Gold Star 650) cater to niche tastes, alongside Škoda‘s value-focused Kylaq. In the pre-owned space, CARS24 dominates with online sales, zero down payment, and warranties.
Growth is driven by innovations like digital clusters and safety upgrades, meeting demands for affordability, performance, and nostalgia. Unique approaches—Royal Enfield’s retro custom flair and CARS24’s customer-centric model—shape a market where heritage meets modern convenience.
Sirish Chandran and Evo India covered the Citroën Basalt, highlighting key improvements based on customer feedback.
Yashraj Mukhate & Salim Merchant have teamed up for the Hero Xoom Patrol Anthem, bringing high-energy vibes to the Xoom Patrol Episode 1 on @powerdrift’s YouTube!
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are evoindia (60 reels), powerdrift (23 reels), cars24india (21 reels), autocar_india (21 reels), motorbeam (6 reels), zigwheels (4 reels), autoxmag (4 reels), autotodaymag (4 reels), topgearmagindia (3 reels), odmag (3 reels), teambhp (2 reels), cardekhoindia (2 reels), motoroctane (1 reel), carwaleindia (1 reel), and bikeindia (1 reel)
Vehicle Accessories/spare parts/Customization
The vehicle accessories and spare parts market in India is flourishing, driven by a diverse array of products, a boom in online retail, and a focus on safety and customization. Consumers are embracing both functional upgrades and aesthetic enhancements, fueling a vibrant and expanding sector.
This market features a blend of established brands and emerging retailers catering to varied needs. Renowned helmet makers like SMK, Axor, Studds, and Vega dominate safety gear, while Motul India offers specialized cleaning products like Visor Clean. Emerging players such as Team Redditch and Helmetologist lead online sales with nationwide shipping, joined by regional hubs like Bikerz Module and Gears Chennai. Specialized brands like Maddog Lights (auxiliary lighting), AutoEngina (Himalayan 450 kits), and Powerage (performance exhausts) target niche upgrades.
Growth is propelled by rising two-wheeler usage, heightened safety awareness, and a passion for personalization, amplified by e-commerce accessibility and innovations like dual-visor helmets. Social media and promotions further boost this dynamic market’s reach and appeal.
Bulubiker collaborated with @reise_moto for an exclusive Reise Experience Zone tour at India Bike Week!
Geethurider and Mad Over Ladakh collaborated with Rynox Gear for an Independence Day ride!
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are reise_moto (87 reels), rynoxgear (68 reels), axorhelmet (55 reels), smkhelmets_official (22 reels), motomadnessindia (19 reels), autologuedesign (19 reels), motulindia (18 reels), bigbadbikes (14 reels), vegahelmets (10 reels), steelbird.helmets (10 reels), maddoglights (8 reels), studdshelmets (7 reels), 100kmphofficial (7 reels), redlineracingstore (6 reels), and moto_torque (6 reels)
Automobile Brands Marketing Campaigns: Strategies, Successes, and Trends
This section highlights the diverse marketing strategies employed by automobile brands in India, including festive campaigns, collaborations, product launches supported by celebrity promotions, and discounts and offers during various sales events.
Sales Events:
Automobile brands are expanding their footprint through regional launches and showroom openings to strengthen market presence.
Triumph Motorcycles marked its entry into Amritsar with the opening of the Dada Triumph showroom, signaling a push to expand premium offerings in North India.
Such events help brands build local visibility and connect with regional customer bases.
Product Launches:
Automobile brands are rolling out new models that emphasize performance, style, and accessibility, catering to evolving consumer preferences.
Honda Car India sparked engagement with a question-format promo exploring sub-4m SUV or sedan options, appealing to budget-conscious buyers in India’s compact, tax-friendly segment.
Ultraviolette Automotive launched the Shockwave, an electric two-wheeler built on the Funduro platform, combining performance and sustainability for modern riders.
Suzuki Two Wheelers introduced the Avenis, a sleek and stylish scooter aimed at young urban commuters seeking a fashionable yet practical ride.
KTM India teased a new “baby bike”, hinting at a compact, accessible performance model designed to attract first-time or younger riders into the KTM family.
Marketing Campaigns:
Auto brands are leveraging influencer collaborations and festive narratives to connect with target audiences.
Audi India teamed up with vlogger Daya Karan to spotlight the RS models, creating high-energy, influencer-driven content that appeals to performance car enthusiasts.
Bajaj Auto launched the Bajaj Freedom campaign, blending the theme of eco-friendly innovation with festive freedom, aligning sustainable mobility with cultural celebration.
These campaigns highlight how brands are using storytelling and creator partnerships to boost engagement and brand affinity.
Conclusion
In conclusion, the Indian automobiles industry showcases a dynamic and rapidly evolving ecosystem, with brands catering to a broad spectrum of consumer needs, aspirations, and lifestyles. From fuel-efficient two-wheelers to electric vehicles, rugged SUVs to luxury sedans, and commercial trucks to pre-owned cars, there’s a vehicle for every segment and purpose. The growing influence of digital platforms, influencer-led promotions, and data-driven marketing has become pivotal for automobile brands to engage with consumers, highlight innovation, and strengthen brand positioning. As the industry steers toward sustainability, smart mobility solutions, and tech-enabled experiences, it will be compelling to see how cutting-edge designs, clean energy initiatives, and strategic collaborations redefine the future of mobility in India.
