- Introduction: The Rise of Athleisure in India
- Leading Indian Athleisure Brands: Redefining Comfort and Style
- Women’s Athleisure Brands
- Men’s Athleisure Brands
- Lifestyle Focused Athleisure Brands
- Yoga Wear Brands
- Yoga Accessories Brands
- Athleisure Brands Marketing Campaigns: Strategies, Successes, and Trends
- Conclusion: Shaping the Future of Athleisure in India
Introduction: The Rise of Athleisure in India
Athleisure has grown from a global trend into a successful fashion segment in India, combining comfort, functionality, and style. The pandemic accelerated the shift toward comfortable and versatile clothing, driving consumer demand for adaptable clothing suitable for all-day wear. Indian consumers are now looking for sustainable, stylish, and performance-oriented apparel, making athleisure a staple for both workouts and casual wear.
The Indian athleisure market has experienced substantial growth, driven by evolving lifestyles, increased fitness awareness, and a growing trend towards casual attire. Athleisure clothing in India has transcended its gym-only origins and is now embraced for various activities like travel, social events, and daily tasks, reflecting its versatility and style. Additionally, the market is seeing greater involvement from domestic brands, which are introducing distinctive styles alongside established international companies.
Leading Indian Athleisure Brands: Redefining Comfort and Style
Focuses on size inclusivity and sustainability, offering eco-friendly, comfortable athleisure wear.
Known for innovative designs and sustainable fabrics like recycled polyester with features such as UV protection and quick-dry technology.
Known for innovative designs and sustainable fabrics like recycled polyester with features such as UV protection and quick-dry technology.
Blends cutting-edge design with eco-conscious practices, prioritizing performance and inclusivity.
Co-founded by Hrithik Roshan, combining performance, style, and affordability to promote an active lifestyle.
Designs trendy and practical activewear that empowers individuals through fitness, focusing on sustainability.
Celebrates indigenous craftsmanship and sustainability, offering unique, eco-friendly athleisure.
Known for functional, stylish, and aesthetic activewear catering to modern fitness needs
Women’s Athleisure Brands
The women’s athleisure and activewear brands in the Indian market and beyond display a wide variety of styles, target audiences, and brand philosophies. Brands such as Blissclub, cultstore, and GYMSQUAD INDIA have cultivated strong communities and engaged their customers through unique reward systems, regular product drops, and direct calls to action. Many brands, including Silvertraq and Bird Eye, emphasize both performance and style, while others such as aastey and SATVA focus on sustainability and mindful living. Additionally, brands like Kica, Skyria Activewear, and Spirit Animalâ„¢ center their messaging around empowering women and promoting body positivity, with a focus on size inclusivity.
The market also includes brands that cater to specific needs and preferences. Yogue Activewear and Bodd Active proudly highlight their Indian manufacturing, while Proyog focuses on yoga practitioners. Tuna Active offers custom activewear for every body shape, and ElaWear focuses on premium fabrics and limited editions. CAVA’s clothing adapts to everyday wear, while Life & Jam targets adventure enthusiasts. Each of these brands has carved out its own niche through unique product offerings and brand identities, demonstrating the dynamic and evolving nature of the women’s activewear market. Find more brands here.
nuti_das is wearing My Bliss Club and shares a fitness-themed post with a focus on workout motivation and gym life.
shivani_karnica showcases Kica Activewear, promoting a try-on haul and encouraging followers to grab the sale deals.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are
pumaindia (197 reels), adidasindia (136 reels), decathlonsportsindia (112 reels), reebokindia (26 reels), lifeandjam (23 reels), myblissclub (19 reels), kicaactive (19 reels), cava_athleisure (16 reels), silvertraq (14 reels), cultstore (12 reels), spiritanimal.in (11 reels), orendaindiaofficial (5 reels), hunnitclub (5 reels), pace_active (4 reels), cukoo.in (4 reels), boddactive (4 reels), birdeye.india (4 reels) FInd the list of Women’s Athleisure brands here.
Men’s Athleisure Brands
The Indian men’s athleisure and activewear market is a vibrant mix of international and domestic brands, each with a unique approach. International brands like Under Armour India are known for performance, while Indian brands like Nivia Sports and Shiv Naresh draw on their established sportswear heritage. Additionally, brands like Athlos and Aguante cater to specific performance niches, while Baller Athletik and ATAK Sports GB emphasize scientifically proven performance enhancement and cutting-edge compression wear, respectively.
Beyond performance, brands like WOLFIT ATHLEISURE™ and HYPD focus on athleisure wear for both activity and everyday life. Strch India prioritizes fabric softness, Jolger affordability, and New Theory Clothing individuality. Saber & Sacrifice® aims to redefine Indian athleisure with timeless pieces, while established Indian activewear brands like Proline and ados continue to thrive. Turn Fit fosters a community around a fit lifestyle, showcasing the diverse options available to Indian men in the activewear market.
cfcsid and strch.in shared an inspirational journey of achieving a 10-year goal to get an Indian athlete into the UFC, despite initial skepticism.
Harsh Gahlot collaborates with New Theory Clothing to bring the ultimate gym look!
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are underarmourind (27 reels), reebokindia (26 reels), newtheoryclothing (16 reels), wolfit_athleisure (11 reels), niviasports (10 reels), strch.in (8 reels), hypdsports (8 reels), ballerathletik (4 reels), shivnareshind (3 reels), saberandsacrifice (1 reel), and pruzanrunning (1 reel) FInd the list of Men’s Athleisure brands here.
Lifestyle Focused Athleisure Brands
The Indian athleisure market is a vibrant and diverse landscape, catering to various consumer needs and preferences. Brands prioritizing a holistic approach appeal to consumers seeking a balanced lifestyle encompassing fashion, fitness, nutrition, and wellness. Established global brands like UNIQLO India, known for comfort, and ASICS India, recognized for performance-driven products, are present alongside homegrown brands like HRX and Zymrat Activewear offering high-quality performance wear.
Fashion-forward brands like Nobero and SKULT cater to the fashion-conscious consumer, while gullyactiveâ„¢ and HYVE emphasize technical fabrics and customization. Jockey India and Muvazo prioritize everyday comfort and style. Sustainable and conscious fashion brands like Gloot, Uzarus, CarbonTreeâ„¢, and AWRA also have a presence. Niche brands like Invincible and KragBuzz cater to specific markets. FITREX focuses on wholesale performance apparel, GoFynd integrates streetwear and sustainable fashion, and Fitz provides men’s athleisure and sportswear. The Indian athleisure industry is a dynamic and growing segment with a brand for every consumer’s preference. Find more lifestyle focused brands here
Kareena Kapoor Khan collaborates with UNIQLO India as the new face of the brand!
Bringing together style, simplicity, and functionality, Kareena embraces the warmth and comfort of UNIQLO’s Fleece Jackets—soft, cozy, and perfect for the season.
Bringing together style, simplicity, and functionality, Kareena embraces the warmth and comfort of UNIQLO’s Fleece Jackets—soft, cozy, and perfect for the season.
Gulafsha Qureshi collaborates with Mauve Story to bring stylish looks for the season!
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are uniqloin (88 reels), hrxbrand (45 reels), asicsindia (45 reels), jockeyindia (23 reels), muvazo_official (13 reels), awra.in (7 reels), noberodotcom (5 reels), invincible_in (4 reels), carbontree_ (3 reels), and zymratwear (1 reel) FInd the list of Lifestyle Focused’s Athleisure brands here.
Yoga Wear Brands
Yoga-centric brands are going beyond promoting mindfulness and conscious consumerism by catering to diverse aspects of yoga practice and environmental ethics. Brands like Akiso, Kosha Yoga Co.™, MriMa™, and Yamayoga prioritize sustainability through the use of pure fabrics, organic materials, and eco-conscious crafting. Similarly, Nidraa offers comfort and style in casual and loungewear, YOGAVU® focuses on comfort, style, and elegance in activewear, and Lumina Breeze  uses breathable and toxin-free materials for an enhanced yoga experience.
Furthermore, brands like Shakti Warrior and Proyog emphasize artistic design with conscious craftsmanship in their mats and accessories, with Proyog specifically focusing on reducing plastic waste. Perky Peach Asia utilizes bamboo and recycled plastics, while Mystic Light aims to uplift the soul through their yoga clothing. These brands showcase a diverse and evolving landscape of yoga wear that caters to a wide range of needs and values within the yoga community.
Santoshi Shetty collaborates with Yama Yoga to launch the #YamaXSanti ‘Weather Grey’ set!
Twinning and flexing in this breathable, stylish, and ultra-comfortable yoga wear, featuring @sanskarshetty.
Ieva Yog collaborates with Akiso to bring Sattvik’s Yoga Wear—a perfect blend of comfort, style, and alignment with nature.
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are kosha_yoga_co (23 reels), akisostore (13 reels), yamayoga_active (11 reels), nidraalifestyle (9 reels), luminabreeze (6 reels), pace_active (4 reels), proyog (2 reels), satva_india (1 reel), and my.mrima (1 reel) FInd the list of Yoga wear’s Athleisure brands here.
Yoga Accessories Brands
Yoga accessory brands are demonstrating a strong commitment to improving the yoga experience by providing a wide range of specialized products. Many brands prioritize sustainability and eco-friendliness by using natural, organic, biodegradable, or recycled materials. These brands include WiseLife, dvaar.org, JURU Yoga, rumi earth, Orenda India, Yoga Essentialsâ„¢, Yoga Land, Deivee, MeFree, Prakriti, and Svech. Their goal is to provide yogis with products that not only enhance their practice but also align with their values and a growing environmental awareness.
Beyond sustainability, these brands offer a diverse range of accessories designed to support and enhance the yoga experience. Isha Life integrates yogic wisdom into daily life through its products. TEGO provides premium gear for everyday athletes. Grip Yoga offers health, wellness, fitness, and meditation accessories. Kosha Yoga Co.â„¢ promotes practice with sustainable gear and community building. Leviosa provides sustainable and ethically created fitness solutions. Mama Kuka specializes in innovative strap systems, and Bouton Button offers ultra-grip and cushioning mats. AEROLITE FITNESS and Prakriti focus on the quality and accessibility of their mats, often on major e-commerce platforms. Sarveda goes beyond accessories by offering resources and courses for holistic wellbeing. These brands demonstrate a multifaceted approach to supporting the yoga lifestyle.
Yoga with Yukti collaborates with Wise Life to bring comfort and mindfulness to every practice!
Agni Yoga India collaborates with Tego Fit to elevate your yoga experience with high-quality mats!
The figure on the left illustrates the number of influencer reels identified for these brands over the past six months. A larger logo size indicates a greater number of content pieces discovered. Some of the top brands are kosha_yoga_co (23 reels), wiselife.in (16 reels), tegofit (11 reels), rumiearth (9 reels), orendaindiaofficial (5 reels), isha.life.india (5 reels), juruyoga (4 reels), yosyogashop (2 reels), and mefreeyog (1 reel) FInd the list of yoga accessoris Athleisure brands here.
Athleisure Brands Marketing Campaigns: Strategies, Successes, and Trends
This section highlights the diverse marketing strategies employed by athleisure brands in India, including festive campaigns, collaborations, product launches supported by celebrity promotions, and discounts and promotions through various sales events.
Sports & Athleisure
Decathlon collaborated with Prateek (232K followers, travel influencer) to promote its “Sporty Weekend Sale”, offering up to 60% off on sports gear. The campaign encouraged customers to shop both in-store and online, leveraging the influencer’s adventure-focused audience to target trekking and outdoor enthusiasts. Similarly, Wolfit Athleisure partnered with Shivam Raj (108K followers, gym influencer) and Mudassir Patel (133K followers, fitness influencer) to showcase its athletic wear, aligning its products with gym, fitness, and bodybuilding content to increase engagement among fitness-conscious consumers. Aastey collaborated with Samreen Siddique (105K followers, fashion influencer) for a workout wear campaign, positioning its gym outfits as fashion-forward and functional, using hashtags like #gymwear #workoutlook to reach active women looking for stylish athletic apparel.
Fashion & Lifestyle
UNIQLO partnered with Venus Kaur (128K followers, lifestyle influencer) to generate buzz around its new store opening at Pacific Mall, Tagore Garden, New Delhi, along with its Arigato Festival. The campaign emphasized seasonal fashion deals and exclusive gifts, appealing to shoppers looking for winter wardrobe updates. The Souled Store collaborated with Chetna Kashyap (226K followers, plus-size fashion influencer) to highlight inclusive and trendy fashion, with the influencer styling the brand’s streetwear-inspired pieces in an everyday setting. Meanwhile, ASICS India engaged Ramona Arena (142K followers, travel & fashion influencer) to promote its limited-edition Race Day Collection for the Tata Mumbai Marathon 2025. The influencer emphasized the vibrant colors and unique design featuring the Mumbai skyline, making the collection more aspirational and exclusive for fitness enthusiasts and marathon runners.
Conclusion: Shaping the Future of Athleisure in India
The Indian athleisure market is set to keep growing, fueled by changing consumer lifestyles and the increasing popularity of sustainable fashion. To build brand identity and reach more people, it will be important for brands to work with influencers in the fitness, fashion, and lifestyle spaces. Brands that focus on sustainability, inclusivity, and performance will likely do well, as they offer a mix of style, comfort, and conscious living that consumers are looking for.
Discover the Brands
40+ Athleisure Women Brands
10+ Athleisure Men Brands
10+ Lifestyle Focused Athleisure Brands
10+ Yoga Wear
