How vHub’s Influencer Marketing Strategy Transformed Dot & Key’s Digital Skincare Revolution
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Introduction
Client Brief
Founded by Anisha Sarai, Dot & Key redefines skincare with science-backed, fruit-infused products designed for real people (not just flawless filters). Their mission? Make skincare effortless, effective, and joyful. The challenge? Amplify their digital presence to compete with legacy brands while staying true to their playful, innovative ethos.
Campaign Goals
- Foster Authentic Engagement: Develop content that resonates with the audience, encouraging meaningful interactions and building a loyal community.
- Strengthen Digital Presence: Improve key social media metrics, including engagement rates (ER%), reach, and shares, to solidify Dot & Key’s position as a leading skincare brand.
- Expand Brand Reach: Increase visibility among urban millennials and Gen Z audiences, particularly those interested in innovative and sustainable skincare solutions.
Strategy & Execution
Dot & Key partnered with vHub.ai to launch a data-driven influencer marketing campaign targeting urban millennials and regional audiences. The campaign prioritized Instagram Reels for their high engagement potential, blending relatable storytelling with Dot & Key’s values of innovation, sustainability, and user-friendly design.
Results
The collaboration between vHub.ai and Dot & Key—a fusion of data-driven strategy and skincare innovation—delivered standout results, proving that authenticity and creativity drive measurable impact. The campaign not only amplified Dot & Key’s digital presence but also fostered a community of engaged skincare enthusiasts.
Performance Metrics
- Total Influencers: 1
- Total Views: 1M
- Total Comments: 225
- Total Likes: 15K
Top Performing Content
Client Testimonials
Sweta Ojha
Sr. Manager - B2C & Brand, Masai
Abhishek Murarka
Digital Growth Lead, ICICI Securities
Summary of Results
The campaign successfully achieved its goals of fostering authentic engagement, strengthening Dot & Key’s digital presence, and expanding brand reach. By leveraging 213 influencers, the campaign garnered 957K views, 8K comments, and 20K likes, proving the power of data-driven influencer marketing in the competitive skincare space. The top-performing content, created by influencers like @swastigoell, @riyaaaa_b_, and @glowwithricha, resonated deeply with Gen Z and millennial audiences, turning Dot & Key into a viral skincare sensation.