How vHub’s Influencer Marketing Strategy Empowered Zivame’s Digital Success
aayush
Introduction
Client Brief
Campaign Goals
- Enhance Brand Awareness & Reach: Collaborated with top fashion and lifestyle influencers, resulting in a significant increase in brand visibility and engagement across social media platforms.
- Drive Sales & Conversions: Created authentic influencer-led content that showcased Zivame’s comfort and style, leading to a measurable uplift in website traffic and conversions.
- Promote Body Positivity & Inclusivity: Partnered with diverse influencers to celebrate real body types, successfully reinforcing Zivame’s commitment to confidence, self-love, and inclusivity.
Strategy & Execution
vHub.ai executed a data-driven influencer marketing campaign for Zivame, strategically selecting fashion, lifestyle, and body positive influencers to amplify brand awareness and engagement. It focused on authentic storytelling, with influencers showcasing Zivame’s lingerie, shapewear, and activewear through engaging try-ons, styling tips, and confidence-boosting narratives.
Results
The collaboration between vHub.ai and Zivame, united by a shared vision of empowerment and inclusivity, delivered outstanding results in record time. The campaign harnessed the power of influencer marketing to amplify brand awareness, connect authentically with modern women, and drive meaningful conversions.
Performance Metrics
- Total Influencers: 5
- Total Views: 414K
- Total Comments: 431
- Total Likes: 14K
Top Performing Content
Client Testimonials
Sweta Ojha
Sr. Manager - B2C & Brand, Masai
Abhishek Murarka
Digital Growth Lead, ICICI Securities
Summary of Results
The campaign surpassed its goals, driving 414K views, 431 comments, and 14K likes with just 5 influencers—proving the power of precision over quantity. By partnering with relatable voices like @mansi01khare, Zivame not only boosted awareness but also fostered a community rooted in body positivity and trust. The top-performing Reels (170K–207K views) showcased Zivame’s products as staples for real-life confidence, not just trends.
Conclusion
Zivame’s collaboration with vHub.ai wasn’t just about metrics—it was about impact. By combining data-driven influencer selection with authentic storytelling, the campaign turned intimate wear into a conversation about empowerment. In an industry often tied to unrealistic standards, Zivame and vHub.ai proved that real stories drive real results.